10 Meilleurs logiciels de marketing par e-mail gratuits

Email marketing is a very effective way to communicate with customers, but not all of us have the time or budget for expensive software. Luckily, there are plenty of great free email marketing tools that you can use to keep your campaign running smoothly and effectively.

Email marketing software can be a valuable tool for modern marketers. It’s cost-effective, easy to use, and allows you to segment your customers into groups in order to send them more targeted messages.

These tools are great for small businesses that have an email list of under 200 people but also powerful enough to help large enterprises with thousands of subscribers. They offer many features geared towards scalability so there is something here on this list that will work just right for any size business!

There really is no excuse to start using email marketing software today if it can do all these things!

Dans cet article de blog, nous allons explorer 10 logiciels de marketing par e-mail gratuits qui vous faciliteront la tâche pour contacter vos clients !

What is the best free email marketing software which is free to use?

MailerLite

This offer marketers plenty of automation tools without cluttering up the interface with too many options for beginners. You’ll be able to schedule emails ahead of time or set them up according to triggers (like when somebody downloads something from your website). The service is robust enough for some larger companies, but it also offers some free tools for small businesses.

MailChimp

Mailchimp is one of the best and most popular email marketing companies around, with both paid and unpaid plans available. It has drag-and-drop design templates that are really easy to use, as well as a helpful drag-and-drop editor for those who want more control over their designs than just choosing from a template library. Alongside its great interface, you’ll find features like list segmentation and tagging (so you can send different emails to people based on what they’ve been reading) which help make sure your content gets delivered in the right way at the right time.  The company even provides customer service 24/hrs a day – meaning you can contact them anytime to ask a question or get support. With Mailchimp’s free version, you can create sign-up forms.

If you want unlimited emails, you need to upgrade to a plan. Send transactional emails, build integrations, and analyze marketing data with Mailchimp.

Aweber

Aweber is another popular email marketing company that offers plenty of great features for small businesses trying to grow and build their list, including the ability to set up sequences (a series of emails you want your subscribers to receive) in advance so they come out at exactly the right time. This free tool also has tagging options, but it doesn’t offer as many templates as Mailchimp does – meaning those who prefer designing from scratch will need a little more patience with this one than with others on our list. One thing that sets Aweber apart? You’ll be able to find tutorials around every corner if you’re struggling; its customer service team is very knowledgeable and happy to help.

Campaign Monitor

Campaign Monitor is one of the most popular email marketing services out there, with plenty of features that are really easy to use – it’s an especially good choice for beginners who want powerful features without too much complication. You’ll be able to divide your list into segments so you can send different emails at different times if needed, set up sequences in advance (just like Aweber), or even use autoresponders which will automatically reply when someone subscribes asking what they should do next. This email marketing service also offers a drag-and-drop editor as well as templates from its library, meaning you get simplicity alongside power with this company.

Hubspot

HubSpot is a great choice for marketers who are keen on marketing automation and sequences. You’ll be able to set up anything you want in advance, from purchase triggers (if somebody buys something from your online store) to emails that go out at the end of a series of blog posts you’ve written – giving your subscribers plenty more reason to stay engaged with what you’re doing. Alongside all this functionality, it offers some really nice design templates as well as customization tools like style editor which help make sure everything looks just how you want it to when it’s sent out. This free email marketing tool is a favorite among marketers because of its great marketing automation features as a multi-channel marketing platform.

The free version can already give access to amazing features but you can get more for your email marketing campaigns if you subscribe to a plan. Enjoy unlimited subscribers, unlimited contacts, and unlimited emails.

Constant Contact

Constant Contact offers a range of services, from email marketing service to social media management and more. It’s another service that offers automation features – so you can set up sequences in advance which will automatically send out emails at the right time, or even have your messages go to different subscribers based on what they’ve been reading. The company also has drag-and-drop design templates as well as tutorials for those who want help getting started with their designs; it might not be quite as good for beginners as Mailchimp is (because there are some slightly complicated options) but its interface still comes across as pretty intuitively thanks to lots of labeling and explanatory tips around every corner.

Zoho Campaigns

Zoho campaigns is another free email marketing tool that offers a range of features – from email marketing to social media management, and more. It has a drag-and-drop editor which makes it really easy for those who prefer designing their own text (rather than choosing one of the templates they have available) and its customer service team are very helpful when you’re struggling; there’s even an option where you can get help through video chat if your question requires visuals rather just words. Zoho also includes some automation tools so things will always go out at the right time according to what you want them to do, with sequences in advance or based on triggers set by subscribers themselves.

SendPulse

SendPulse is another service that offers a drag-and-drop editor, but it might be a little more difficult for beginners to use than some of the other options on this list. That said, its customer service team is very helpful and will answer any questions you have – things like how autoresponders work or what segments are best suited to different types of messages. Its free email marketing tool also includes automation features so you can set up sequences in advance that do all the hard work for you; there’s even an option where subscribers themselves can trigger emails when they buy something (or read your blog post) which means your content reaches them at just the right time.

SendPulse is also a great platform for SMS marketing. Its free plan includes amazing features like SMS texts and web push notifications.

ActiveCampaign

Activecampaign is a powerful email marketing service that offers automation features, sequencing, and more. If you’re looking for something really customizable then this would be a perfect choice; it’s also great if you want to design your own templates because its drag-and-drop editor has tons of customization options inside with no restrictions on how much code editing you can do. This company even includes some app integrations in case there are programs like Salesforce or Zendesk which you need to use alongside all these other services – meaning ActiveCampaign could be a good option as an all-inclusive package.

Messenger Bot

This automation tool is a lot like Activecampaign in some ways; it’s got sequencing and triggers, but its drag-and-drop editor isn’t as powerful (meaning you’re restricted to the templates that are available). However, this service does offer something really interesting: Messenger Bot. This means your emails can now be sent out via Facebook messages – meaning they’ll show up on mobile devices which would otherwise never receive any of your marketing messages if you were only using email as one channel for outreach. The bot also helps with other features too such as lead collection or even sending people reminders about upcoming events without them having to remember themselves. All these different functionalities come at a price though so those who want an all-inclusive package might want to go for a service like ActiveCampaign instead.

However, if you want unlimited subscribers and unlimited contacts, you need to sign up for Messenger Bot Premium.

Is Mailchimp really free?

Mailchimp can help you with email marketing campaigns. Mailchimp’s free plan allows you to send up to 12,000 emails per month for free.

Mailchimp is the world’s largest and most trusted independent email marketing platform. It was founded in 2001 by Ben Chestnut and Dan Kurzius with the goal of helping people communicate more effectively through direct mail newsletters.

Are free email marketing tools worth it?

Les outils de marketing par e-mail gratuits sont excellents car ils vous permettent de démarrer votre entreprise sans avoir à dépenser d'argent. De cette façon, si le produit ou le service n'est pas réussi (ce qui signifie statistiquement qu'il ne le sera pas), alors vous n'avez perdu que du temps et pas beaucoup d'argent. De plus, il n'y a aucun risque !

Il existe de nombreuses options intéressantes pour les logiciels de marketing par e-mail gratuits. MailChimp et Constant Contact offrent des solutions robustes qui vous permettent d'envoyer des e-mails facilement, tandis qu'AWeber propose uniquement des services de gestion de listes. Le facteur le plus important dans le choix d'une option sera ce dont vous avez besoin en tant que propriétaire d'entreprise. Par exemple, si vous souhaitez des fonctionnalités plus avancées comme l'automatisation ou l'intégration des réseaux sociaux, alors Constant Contact pourrait être le meilleur choix même s'ils ont des frais mensuels. Si vous débutez et ne savez pas par où commencer, allez-y et commencez avec Mailchimp car leur service est gratuit ! Vous pouvez toujours passer à un plan payant plus tard lorsque vos besoins changent.

Que devrais-je rechercher dans un service de marketing par e-mail gratuit ?

Il y a plusieurs choses à rechercher dans les services de marketing par e-mail gratuits. Certaines d'entre elles incluent :

-Capacité à importer des listes depuis des outils tiers, comme Mailchimp ou AWeber.

-Service client dédié pour les questions liées au marketing par e-mail.

-Accessibilité et compatibilité avec tous les appareils (bureau, mobile, tablettes).

Certains services gratuits ont une limite sur le nombre d'e-mails qu'ils peuvent envoyer par mois. D'autres ne fournissent aucun type de données analytiques sur la performance de votre campagne. Il est donc judicieux de découvrir quelles fonctionnalités sont disponibles dans chaque service qui vous intéresse avant de vous inscrire ! Lors de la comparaison de deux ou plusieurs fournisseurs de logiciels offrant des fonctionnalités similaires à différents prix, il est également important de comparer combien de messages ils vous permettent d'envoyer chaque mois ; certains peuvent ne pas valoir le coût s'ils ne vous permettent d'envoyer que cinq e-mails par mois.

Si vous recherchez un logiciel de marketing par e-mail gratuit, cet article devrait vous aider ! Suivez ces étapes et soyez en route :

-Découvrez quelles fonctionnalités sont importantes pour vous dans un fournisseur de services de messagerie.

-Comparez les prix de chaque option disponible pour trouver le meilleur rapport qualité-prix pour vos besoins.

-Regardez combien de messages peuvent être envoyés par mois avant de vous inscrire auprès d'une entreprise – certains peuvent ne pas avoir suffisamment de quota alloué s'ils prévoient d'envoyer plus de 50 000 messages par an (ce qui est assez courant). Prenez en compte tout, des taux de livraison, des données analytiques, des heures de support client et d'autres facteurs lors de la comparaison des forfaits que les fournisseurs possibles offrent qui semblent similaires mais ont des prix différents.

Conclusion

Il y a plusieurs choses à rechercher dans un service de marketing par e-mail gratuit. Vous devez vous assurer que le fournisseur que vous envisagez est compatible avec tous les appareils, dispose d'heures de support client dédiées et permet l'importation d'outils tiers comme Mailchimp ou AWeber.

La meilleure option sera celle qui fournit suffisamment de messages par mois sans coûter trop cher – Messenger Bot peut aider à booster vos campagnes !

Commencez gratuitement dès aujourd'hui avec Messenger Bot !