आपके व्यवसाय के लिए एसएमएस मार्केटिंग का संपूर्ण गाइड

Do you have a cell phone plan with unlimited text messaging? If not, then it is time to change your plan. You need this because the focus of today’s blog post is on SMS marketing – which means sending and receiving text messages.

The concept may seem foreign, but it has become very popular in recent years as more companies are using it to reach their customers or potential customers.

इस ब्लॉग पोस्ट में, हम चर्चा करेंगे कि आपको अपने व्यवसाय के लिए एसएमएस मार्केटिंग का उपयोग क्यों करना चाहिए, कैसे शुरुआत करें, और यदि आप इस प्रकार की मार्केटिंग का उपयोग करने का निर्णय लेते हैं तो इसके क्या लाभ हैं!

What is SMS in marketing?

SMS is a way for businesses to keep in touch with their customers. It costs very little and can be used as a great tool to get new business leads.

It’s not as effective for retaining customers, but it can be an excellent way to get leads or gather contact information from potential buyers. This is because textual messages are easier to consume than visual ones and people will usually respond better when they’re allowed to reply with a text message rather than having their email address shared.

Finally, you’ll want to talk about the many different ways that SMS in marketing can be utilized by your company before ending off with some examples of success stories where this strategy has been applied successfully by other businesses.

What is SMS marketing automation and how does it work?

Automation is the use of computers to do things that are repetitive and which humans would rather not do.

SMS marketing automation is a way for companies to automatically send SMS text messages in response to customer interactions on their website or mobile app.

An example might be an automated message such as ‘Thank you for signing up!’ after someone signs up for your service this may help build trust with them when they receive this greeting, even if they were only there for a few seconds before deciding against subscribing. It can also help customers know whether something was successful because it will tell them when the next step should take place – like being sent an SMS text message to confirm their email address.

The benefit for businesses is that it can increase lead generation, customer engagement, and revenue by automating messages in real-time. It also reduces costs because there are no human employees required to send out these messages which means you don’t have to spend money on salaries or payroll taxes. The best thing? You’ll know exactly how many people your campaign reached since carrier reports show detailed information including delivery date, time sent, etc., so you’ll always be able to measure the success of your campaigns accurately. Lastly, with automated messaging (SMS), companies will find new customers as opposed to just repeating old ones over again like they would with email marketing.

With an SMS marketing software, you can automate the outbound SMS messages and decide what to say, when they should be sent, where they’ll receive it from (brand name), how many follow-ups there will be before you stop sending them a message or which days of the week.

Is SMS marketing effective?

SMS marketing is one of the most effective marketing techniques.

SMS marketing is a valuable and affordable way to reach customers on their smartphones, even if they’re not in front of their computers. It’s also more personal than an email or social media because it appears as an “inbox” message with no branding from you (unless you want). Plus, messages are delivered instantly!

With a clear SMS marketing strategy, your company can enjoy a higher customer retention rate, and grow your audience at an incredible speed.

Is SMS marketing legal?

SMS or text marketing is a way to reach customers, prospective customers, or even clients. It is done by sending promotional messages via text message on mobile phones.

SMS marketing is legal in the United States and Canada as long as you follow certain guidelines:

• You cannot send more than three texts per week without the person’s consent
• You must include an opt-out button that will unsubscribe people from your list if they choose to do so
• You can only contact those who have given permission to be contacted by phone call, email, postal mail, or fax

It should also be noted that in addition to these restrictions imposed by government regulations there are also some other considerations when it comes to SMS marketing for businesses of all sizes. For example, you want to think about what type of messages people will be interested in receiving from your business. When doing SMS marketing, comply with the Telephone Consumer Protection Act.

Another thing that should be on your radar is the fact that every SMS message can only contain 160 characters so it’s important to keep this in mind when structuring and writing a text message marketing campaign.

If you’re going with an opt-in system, remind recipients at some point before they sign up that by doing so they are agreeing to receive these texts or phone calls from you as well as providing their contact information – which may include email address, phone number, etc.

Additionally, if someone has given explicit consent for text messages but not for telephone calls then make sure there’s adequate notification within each communication channel.

What are the ways of using SMS campaign?

Welcome offers

To delight the customer and entice more sales, you can offer a welcome text message to new customers. It is an excellent way of getting people started on your product or service with free content that will help them get going right away.

Order confirmation

Once they order from you, confirm the receipt in a personalized SMS so there are no questions about what was purchased. Give your customer a link to the order if they want to review it.

Abandoned cart reminder

when a customer leaves the page with items in their shopping cart, we can send them an SMS message reassuring them that they will not lose these items if they return to complete the purchase. This is especially important on mobile devices where users might be taking care of other tasks and forget about what was left unfinished.

Discounts

this tactic can be used at any time during your business cycle but works best as a retention tool once customers are already loyal or during periods of product release discounts (e.g., Black Friday). Customers are more likely to purchase an additional product when they are offered a discount.

Chat support

This is the fastest way for your customers to get in touch with you through SMS. Simply provide them with some live chat options and open up hours of availability, which will increase customer satisfaction up to 100%. They can also use it as an opportunity to buy directly off the app or jump into any other part of the website if desired.

Discounts

SMS marketing is a great way to keep your customers loyal by offering them discounts and promotions on their favorite products. This can be done through texts, emails, or social media posts (e.g., Facebook). You must have the right incentives in place as this will help with increasing sales during these periods.

Delivery notifications

SMS marketing service providers should also be able to send your customer a notification when their order is being delivered. This will help them plan for the delivery and either set up someone else who can receive it or make alternate arrangements in advance.

Many businesses are starting to use SMS campaigns as a way of sending periodic updates on products, promotions, offers, sales, reminders, and more rights to the customers’ mobile phones (smartphones). The benefits of SMS marketing are numerous: they reach 98% open rates; users have an average of 17 minutes per day spent reading texts; messages disappear after opening so there’s no inbox clutter; personalized messaging allows you to get connected with individual customers needs just like email does but at lower cost–and many people prefer text over phone calls because it is faster and easier.

They also allow you to connect with customers who are not interested in email newsletters or social media posts, such as younger people who prefer SMS over emails or older clients for whom a smartphone is simply too complicated to manage. Not everyone has an unlimited data plan but the average text message uses less than one megabyte of bandwidth, so it won’t break your budget when sending out 100 texts at a time.

How do I start SMS marketing?

Getting started with SMS marketing is simple. You only need to know a few things and be able to pay attention to your customers’ needs as you go along, which will help you with any obstacles that might come up.

Before jumping in headfirst, it’s important to make sure that your phone number is registered on the system of whichever SMS service provider you’re going with because, otherwise, they won’t send messages out for you! If there are any technical difficulties or mistakes (e.g., no area code), providers have customer service lines available 24/hours so it shouldn’t take long at all before everything is sorted out and ready to use.

Choose a text message marketing software

SMS marketing platforms are designed to make it easy for businesses of all sizes and types to create, send, track and analyze text message campaigns. Whether you want to use SMS marketing as a direct sales channel or just need something that can quickly get the word out about an event or promotion, there’s probably a platform with features tailored specifically for your needs.

मैसेंजर बॉट is a great option for companies looking to automate marketing interactions with their customers. They allow you to send personalized messages at scale, and can be used not only in text messaging but also on Facebook Messenger, WhatsApp, WeChat, or Kik! You can also send bulk text messages with Messenger Bot to save time!

Create templates and workflows

Templates and workflows are a great way to save time while ensuring your content are consistent.

A template is a document that has been set up and formatted in such a way as to be re-usable. The only difference between the original copy of the template and any subsequent copies you make will be the text being inserted into it, which means it can come with an automated workflow for sending out updates or new information when needed without having to worry about formatting changes like heading styles, font types, etc.

Workflows are sets of instructions on how messages should go from one place (such as your phone) through different tasks until they reach their final destination (the subscriber’s device). A typical workflow would take incoming leads from your CRM system and route them first to an auto-responder, then to a series of messages you’ve set up for that lead.

This is done by setting up a “rule” in your SMS marketing provider’s system, which will be executed when the incoming text message matches those parameters.

Collect phone numbers

Before you start your text marketing campaigns, it’s important to collect phone numbers.

There are many SMS software and tools you can use for this including Zapier, which collects your contact data from various business platforms and sends it to an SMS service provider such as Twilio or Nexmo. However, if you’re using a third-party text marketing platform that doesn’t connect automatically, this step will be manual.

Broadcast your marketing text messages

Once you’re all set, the next step is to broadcast your messages. Depending on the intent of your marketing message, you could send it as a one-time campaign or schedule them across days in advance (e.g., “Message three times per week for four weeks”).

Once you’ve selected an option and sent the message(s), they’re delivered instantly via SMS inboxes.

Improve your campaigns and review your SMS marketing strategies

जब आप एसएमएस मार्केटिंग करते हैं, तो आप अपने अभियानों को लाइव करने पर ही नहीं रुकते। आपको यह जानने की आवश्यकता है कि वे कैसे प्रदर्शन कर रहे हैं और आप उन्हें बेहतर बनाने के लिए क्या कर सकते हैं। आप नए रणनीतियों के आने से पहले अपनी रणनीतियों की समीक्षा करना भी चाहते हैं, ताकि आपकी सफलता की संभावना बेहतर हो सके।

अपने मार्केटिंग अभियान के प्रदर्शन के बारे में जानकारी के लिए निम्नलिखित आंकड़ों की जांच करें:

• प्रति दिन भेजे गए संदेशों की संख्या बनाम संदेशों के जवाब या मोबाइल सब्सक्रिप्शन;
• कौन से अभियान अन्य की तुलना में उच्च सहभागिता दर प्राप्त कर रहे हैं?
• लोग एसएमएस सूचना प्राप्त करने के बाद कितनी बार जवाब देते हैं बनाम वे कौन हैं जिन्होंने वेबसाइट पर जाकर अपने खाते में साइन इन किया?

सर्वश्रेष्ठ टेक्स्ट संदेश मार्केटिंग प्रथाएँ क्या हैं?

अपने एसएमएस सब्सक्राइबर की संख्या बढ़ाने के लिए, सुनिश्चित करें कि आप उन्हें दिलचस्प सामग्री भेज रहे हैं। अपने सब्सक्राइबर को ऐसे उत्पादों और सेवाओं के प्रचारों से स्पैम न करें जिनमें वे रुचि नहीं रखते, बल्कि उन्हें संलग्न रखने के लिए जानकारीपूर्ण टेक्स्ट भी भेजें ताकि वे संदेश पढ़ते रहें।

अपने एसएमएस मार्केटिंग अभियान की सफलता को समय के साथ ट्रैक करने के लिए, Google Analytics या Hootsuite Insights (एक एपीआई के साथ) जैसे उपकरणों का उपयोग करें। इस तरह, आप देख सकते हैं कि अब तक कौन से संदेश सबसे अच्छे काम कर रहे हैं और कौन सा जनसांख्यिकी उन संदेशों का जवाब देने की सबसे अधिक संभावना रखता है।

अंत में, ग्राहक सेवा स्तर को मापें, ग्राहकों से पूछकर जो टेक्स्ट संदेश को फोन कॉल पर प्राथमिकता देंगे, कि क्या उनके लिए इस विधि के माध्यम से अपने इच्छित संपर्क व्यक्ति तक पहुंचना आसान था।

एसएमएस मार्केटिंग संदेश भेजने का सबसे अच्छा समय कब है?

मार्केटिंग में समय सब कुछ है।

आपका संदेश सही समय पर भेजना सबसे अच्छा है, अन्यथा आप बर्बाद सामग्री पर अपना पैसा बर्बाद करने का जोखिम उठाते हैं जो नहीं पढ़ी जाती। यह उन समयों के लिए एक गाइड हो सकता है जो ग्राहकों को नए जानकारी के साथ टेक्स्ट संदेश भेजने के लिए सबसे अच्छे होते हैं, जो शायद कुछ समय से अपने फोन की जांच नहीं की है:

-सुबह जल्दी (काम से पहले) अच्छा है क्योंकि लोग नाश्ते के दौरान पढ़ने में अधिक समय बिताते हैं।

-दोपहर के घंटे (जब अधिकांश लोग ब्रेक लेते हैं) उत्कृष्ट होते हैं क्योंकि वे दोपहर के भोजन के बाद चेक करने की उम्मीद कर रहे होते हैं लेकिन रात के खाने से पहले। इस समय सोशल मीडिया, कार्य ईमेल और इसी तरह की सूचनाओं से कम ध्यान भंग होगा।

-दोपहर के घंटे भी अच्छे होते हैं क्योंकि लोग काम से घर जाने से पहले या रात के खाने के साथ अपना दिन समाप्त करने से पहले इसे पढ़ने का समय निकालेंगे।

-शाम का समय उन संदेशों को भेजने के लिए अच्छा है जिन्हें आप चाहते हैं कि ग्राहक तब प्राप्त करें जब वे सोने के लिए तैयार हो रहे हों - खासकर यदि आपकी कंपनी इस समय रात में सोशल मीडिया साइटों जैसे फेसबुक पर छूट देने की पेशकश करती है।

मुझे एसएमएस मार्केटिंग अभियानों को कितनी बार भेजना चाहिए?

कभी-कभी एसएमएस मार्केटिंग अभियान भेजना आपके कंपनी को बढ़ावा देने के लिए एक अच्छा विचार है। यदि आप बार-बार उन्हें भेजते हैं, तो लोग एक ही चीज़ से ऊब जाएंगे, इसलिए आवृत्ति में थोड़ी विविधता होना अच्छा होगा।

हर सप्ताह या अधिकतम दो सप्ताह में एक एसएमएस अभियान भेजें, लेकिन हमेशा उन लोगों के लिए कुछ नया रखें जो सब्सक्राइब करते हैं!

याद रखें कि ग्राहक उन कंपनियों के साथ संचार में विविधता चाहते हैं जिनसे वे खरीदने में रुचि रखते हैं। सुनिश्चित करें कि आप विभिन्न समयों में अपने संदेशों में भी विविधता लाते हैं (जैसे, छुट्टियाँ)।

संभावित ग्राहकों के इनबॉक्स को बमबारी करने की आवश्यकता नहीं है क्योंकि वे तेजी से अनसब्सक्राइब कर देंगे।

Messenger Bot के साथ अपने एसएमएस मार्केटिंग रणनीति में सुधार करें

एसएमएस मार्केटिंग ग्राहकों और संभावित ग्राहकों के साथ संपर्क में रहने का एक शानदार तरीका है। यदि आपके पास समय है, तो इसे सही तरीके से करने के बारे में पढ़ना फायदेमंद है ताकि आपके अभियान सफल हों।

Messenger Bot एसएमएस मार्केटिंग को बढ़ावा देने में मदद कर सकता है, संदेशों के लिए अनुस्मारक भेजकर या सब्सक्राइबर से प्रतिक्रियाओं का प्रबंधन करके, जबकि आपके अपने समय को भी मुक्त करता है। जब ग्राहक टेक्स्ट का जवाब देने और फॉरवर्ड करने में पूरा दिन बर्बाद करने की आवश्यकता नहीं है, तो इसे स्वचालित रूप से संभाला जा सकता है!

आज ही मुफ्त में शुरू करें!