ActiveCampaign与Salesforce：哪个是更好的电子邮件营销工具？

ActiveCampaign与Salesforce：电子邮件营销行业不断发展，每天都有新的工具和策略出现。本文将探讨这两个流行软件程序之间的差异。你会发现，在功能、可用性、成本、可扩展性和集成方面，其中一个明显优于另一个；但最终选择哪个工具还是取决于你！

什么是ActiveCampaign？

ActiveCampaign是一款电子邮件营销工具，帮助企业与潜在客户、客户和客户进行沟通。

它解决的主要问题是帮助公司更有效地管理客户关系，利用强大的自动化工具。通过调查、投票或其他形式在各种渠道上收集数据，它让你更好地理解你的受众。

它是一个完全可定制的电子邮件营销平台，允许你构建自定义表单和着陆页。你还可以发送新闻通讯或自动回复，轻松管理联系人，并集成社交媒体平台，如Facebook Messenger，以提供实时聊天支持。此外，它还提供一些出色的CRM功能，允许客户跟踪他们的活动和历史。

它是最好的电子邮件营销工具之一，因为它允许你根据受众的行为、人口统计和兴趣进行细分，利用其内置的标签功能。它还拥有强大的自动化引擎，使公司能够为每个客户或潜在客户实时创建个性化消息。

什么是Salesforce Marketing Cloud？

Salesforce Marketing Cloud是一款强大的营销自动化工具，使营销人员能够在任何渠道上创建个性化的消息和体验。

它旨在支持入站和出站的努力，因此提供了满足你独特商业需求所需的灵活性。

该平台允许你轻松创建活动，根据特定标准自动化工作流程，并衡量你努力的结果。它还提供了一种简单的方法，通过电子邮件、社交媒体、网站自动化操作（如潜在客户跟踪）、移动设备推送通知、短信营销活动和直接邮件等多个渠道分发目标消息。

Salesforce Marketing Cloud最近发布了Salesforce Campaigns，这是Marketing Cloud的新组件，旨在使营销人员更易于使用。通过Salesforce Campaigns，你可以创建一个自动化工作流程，根据你的网站或应用程序的触发器做出响应。这些工作流程是可定制的，允许用户设置由完成特定事件的访客触发的营销行动（即查看特定页面、下载应用程序）。

Salesforce Campaigns还与Sales Cloud集成，因此你可以使用来自CRM的数据创建个性化的客户旅程，覆盖客户购买周期的每个阶段。

ActiveCampaign的优点

另一个优点是它易于使用和设置。你不必是技术高手或编程天才——你可以直接开始使用这个工具！它还提供了广泛的功能，非常适合不知道从何开始的企业。而且价格比市场上大多数其他工具更实惠！

此外，ActiveCampaign每隔几周或几个月（取决于你的订阅计划）都会添加新的和改进的功能——这有助于你跟上最新的技术和趋势。如果你使用ActiveCampaign，就不必担心落后！

Salesforce Marketing Cloud的优点

Salesforce Marketing Cloud的优点是易于使用，针对具有高增长潜力的小企业提供了很好的价格点，并提供强大的电子邮件自动化能力。它易于使用，因为它具有拖放界面，允许用户在无需任何编码的情况下创建活动。

它也非常实惠，因为它仅按通过电子邮件自动化发送的联系人数量收费，不需要像ActiveCampaign和MailChimp等其他工具那样昂贵的月度计划。它还为非营利组织和大学提供折扣，这对希望在数字营销领域入门的学生来说是个好消息。

你可以将Salesforce Marketing Cloud与现有的CRM、数据存储解决方案（如Google Drive和Dropbox）以及会计软件（如Quickbooks和Freshbooks）连接。此外，它还与Facebook Ads和Google Adwords等平台提供内置集成，这对希望在这些平台上进行广告的企业非常有价值。

哪些工具与ActiveCampaign集成？

ActiveCampaign是一款电子邮件营销工具，可以与其他工具无缝协作，使你轻松发送电子邮件。它可以与所有主要的CRM集成，包括Salesforce和Pipedrive，以及Google Drive或Dropbox等应用。

它还与Zapier集成，因此开发人员或IT部门可以轻松将ActiveCampaign作为其团队的工具。

使用ActiveCampaign代表你的企业发送电子邮件非常简单，并且它与其他工具协同工作，使你能够与客户和客户建立更有意义的关系。

哪些工具与Salesforce Marketing Cloud集成？

Salesforce Marketing Cloud与许多第三方工具集成，如Google Analytics、Twitter和Facebook。

Salesforce Marketing Cloud还与许多其他流行的电子邮件营销平台集成，如MailChimp和Constant Contact。

ActiveCampaign与Salesforce Marketing Cloud功能比较

比较功能很重要，因为它帮助你确定哪些功能对你的组织最重要。在选择两个工具之间，找出哪个工具具有更多你需要的功能，而少于你不需要的功能是最好的方法。在这篇博客中，我们将比较ActiveCampaign和Salesforce Marketing Cloud的功能。

客户支持

客户支持是任何企业的关键因素，因为如果客户有问题或疑问，他们需要能够立即得到答案。这对于营销工具尤其重要，因为你希望客户使用所有工具，并充分利用他们的订阅费用。

The customer support of ActiveCampaign vs Salesforce is comparable. Both companies have a decent amount of online help including tutorials, knowledge bases, and support forums. ActiveCampaign also has an excellent phone system that provides customer service representatives 24/30 hours per day all year long. They are available for live chats during working hours but after those end, you can leave them your contact information to be called back during the next business day. Salesforce provides a similar live chat, though it is only available Monday-Friday from 12-20 EST and on Saturday from 13-17 EST. They do not have any physical locations but they offer phone support 24/seven. Both companies also provide email responses to all customer inquiries within about one hour of their being sent.

Salesforce does have a few different advantages when it comes to customer support. First, they offer an unlimited number of contacts as opposed to the limits that ActiveCampaign has on their paid plans (2000/5000). Their self-service knowledge base is also far superior with articles organized by subject and searchable tags. Salesforce’s customer service reps are more knowledgeable about the product as well. One drawback of Salesforce’s customer support is that you cannot contact a representative via live chat after 20 EST, even on the weekends.

Salesforce’s customer support is better than ActiveCampaign’s, especially for beginners. However, they are both good options and you will not be disappointed with either of them.

In terms of customer support, both ActiveCampaign and Salesforce are excellent email marketing tools. They both have good websites with many helpful articles, an active community that provides answers to most questions, and fast responses via email or chat. ActiveCampaign has a slight advantage in the number of contacts they allow compared to Salesforce’s limit of 2000/5000 but their self-service knowledge base is inferior. Both companies offer phone support as well and they are both available 24/seven with the exception of Salesforce’s live chat, which ends at 20 EST on weekends even though their office is open during those times.

Conclusion: If you want unlimited contacts or a more comprehensive knowledge base, go for ActiveCampaign; if you need better customer service, go for Salesforce. If you are just starting out or want more information about either of these companies before making your decision, read on!

易用性

Ease of use is very important in marketing because having user-friendly features will allow almost anyone to be able to send out their emails, schedule them and monitor the return. This is especially useful for those who do not have any technical knowledge or background.

ActiveCampaign’s ease of use is ranked higher because it is easy to set up, send out emails and monitor the return. There are many features that allow you to easily create segments so you can target your audiences better. ActiveCampaign also has a feature called Audience Builder which will help users build their audience by importing contacts from different platforms like Salesforce or MailChimp.

Salesforce’s ease of use is ranked lower because it lacks many of the features that ActiveCampaign has like Audience Builder. Customization is also very limited and difficult to do which can be frustrating for users who are not technically inclined.

ActiveCampaign would be a good choice because it has many features that are easy to use and intuitive, which will allow beginners to get up and running quickly. Salesforce’s ease of use makes it easier for advanced users who have been using the platform longer but can prove challenging for beginners.

The learning curve will be higher with Salesforce because it does not have many features that are easy to use nor intuitive which would require users to learn how everything works from scratch. The ease of use of ActiveCampaign makes this platform a better choice for beginners who want to learn everything right away and start using the platform more quickly.

In terms of ease of use, ActiveCampaign would be the better choice for beginners and those who do not have any technical knowledge or background because it has many features that are easy to use and intuitive. Salesforce is more suited for advanced users, especially those with previous experience using the platform which will allow them to get up and running quickly.

用户界面

User interface is how a user navigates through your product to complete their goals. If the interface is confusing, users will likely get frustrated and leave. Marketing tools should be easy enough for anyone to use without training because as soon as you start requiring training it makes using the tool expensive or time-consuming which cuts out potential clients who aren’t willing to pay those costs.

Why is a user interface important in marketing?

If you are looking for user-friendly tools it will be much easier to find an email marketing tool that has great UI than one with a poor interface. The easiest way to tell if a tool has good UX/UI is by checking out the reviews on their website and social media pages, seeing what customers are saying online can be a great indicator of how other users feel about the product.

ActiveCampaign’s user interface can be found through their website or by checking out reviews on major marketing review sites. Their interface is clean and easy to use, making it one of the most popular marketing tools available.

The salesforce UI can also be seen in reviews online, but typically people have issues with its confusing layout which could potentially result in lost leads for marketers who are not willing to put in the time or money required for extensive training.

ActiveCampaign’s user interface is on average considered more advanced and easier to use.

Salesforce on the other hand is more difficult to navigate and has a steeper learning curve.

When it comes down to determining which interface you prefer, make sure that there is a training option available for your needs if one does not already exist. If the tool requires extensive training in order to use it then consider looking at another marketing solution because time is money and no company wants their employees spending that much time learning how to use the tool.

ActiveCampaign is known for its easy-to-use interface which allows users to easily find all sorts of information within a couple of clicks, there have even been articles written about why marketers should switch from Infusionsoft because of this.

One of the best features of ActiveCampaign’s interface is that it allows users to easily switch between views without having to go back and forth through layers of menus, which helps marketers who are constantly switching between different areas like contacts or lists. Another great feature is how easy it is for users with large numbers of contacts (like those working in small businesses) to find contacts, this feature is what makes ActiveCampaign one of the most popular marketing tools.

Salesforce’s user interface can be found through their website or reviews on major marketing review sites like Capterra and Gartner Group. While it does have some features that make life easier for users (such as templates), there is a steep learning curve that can frustrate users and lead to them abandoning the tool.

Because Salesforce has so many features it’s understandable that their UI is much more complex than other marketing tools, but this also means there needs to be some sort of training offered in order for these advanced features to even become useful. While they do offer free training for users, it is not typically enough to help marketers fully utilize the tool without additional training.

In terms of a user interface, both tools have their pros and cons. However, ActiveCampaign is typically considered to be the better user interface for marketers because its easy-to-use layout makes switching between views much easier than in Salesforce (which has a steep learning curve). With that being said both tools offer extensive training options which can help users get up to speed with any UI they choose to use.

In conclusion, ActiveCampaign is much easier to navigate and provides a more intuitive experience for marketers than Salesforce does because of the amount of training required in order to use it effectively. Because time is money when it comes down to implementing any marketing tool, this makes ActiveCampaign the better option for companies looking at new tools.

仪表板

The dashboard is a web-based application that allows users to track and monitor everything in their marketing campaigns, whether it be the number of leads generated or clicks on specific links. The dashboard is extremely helpful in terms of being able to have insight into your data so you can see exactly what’s going well/what could use improvement.

ActiveCampaign’s Dashboard is very user-friendly and allows users to add their own modules/widgets that they want to see on the Dashboard, such as a Google Analytics widget.

ActiveCampaign also has a built-in CRM called “Contacts” which allows users to store and manage all of their contacts, similar to Salesforce.

Salesforces dashboard is more focused on looking good than being user-friendly. Their dashboard provides insight into lead scoring/ranking as well as campaign performance statistics such as the number of emails sent, open rates, click-throughs, etc.

Salesforce’s dashboard is much more simplistic in its design. Most of the data you would need will be available via reports under your account (which we’ll get into next).

In terms of dashboard, Salesforce has a lot of great CRM features built into their dashboard, which makes it extremely helpful for someone who is looking to manage leads and stay on top of all communication. ActiveCampaign’s dashboard may be more user-friendly with the widgets/modules feature but does not have as many CRM features within the Dashboard itself.

Email Templates & Automation

Email templates & automation is crucial because it allows you to show your customers the value of what they are receiving. It also helps make sure that everyone is happy with their experience and gives them a reason to keep coming back for more.

Email templates allow you to send out targeted marketing messages where automation can help you follow up with customers after they have made a purchase. This ensures that your business is always top of mind, even if it has been days or weeks since their last order.

Email templates can be created based on what type of customer ordered from you so you can offer them relevant products and deals, or you can create a welcome email that welcomes your new customer to your business. Automation allows you to send out targeted follow-up emails depending on how long it has been since their purchase so they don’t forget about you.

The email templates & automation of ActiveCampaign allows you to design your emails based on the type of product people are buying. You can also create an unlimited number of personas, which is essential for small businesses that need to send out targeted marketing messages. The automation allows you to follow up with customers after they have made a purchase so everyone feels valued and happy using your business.

Salesforce allows you to run automation, but it is fairly limited. It has about four pre-made autoresponders that will automatically send out emails depending on how long it has been since their purchase. There are no personas in Salesforce with email templates which means everyone gets the same marketing message so your customers don’t feel valued or remembered after their purchase.

ActiveCampaign has a lot more features to offer with their email templates along with automation that isn’t as limited as Salesforce’s options. People who use this type of technology need it to be intuitive, which both ActiveCampaign and Salesforce are. ActiveCampaign is the clear winner in this area because they offer more features and it has already been created so you can start using it right away.

In terms of email templates & automation, ActiveCampaign is the better option because it offers more features and that will have a positive impact on your business. You can create marketing messages based on what people are buying, send out targeted follow-up emails after someone has made a purchase so they don’t forget about you, and design any type of email template with automation all in one place. Salesforce has a lot of limitations, which means it will limit what you can do with your business. It is important to always have the most features and tools available so everyone’s experience using your company is as positive as possible.

批量消息

Bulk messages are messages sent to a group of people at the same time. Bulk Messages are important in marketing because it allows you to reach many potential customers quickly and efficiently, which increases your chances of generating sales or leads.

Bulk messages can be sent in many ways and can take various forms, they’re most commonly either an email or SMS (text). When you use Bulk Messages to promote your business online it allows for a very targeted approach. You can reach out to people that have already downloaded content from your website; this provides leads with the potential of becoming sales without having to rely on paid advertising.

This allows you to save a lot of money in the long run and is generally much more effective than other marketing approaches like PPC (Pay per click) ads, which requires that potential customers click on your ad before they can see it; meaning they need to be already interested in your business when they arrive at your website.

ActiveCampaign’s bulk messages are very easy to use and come with a lot of features, which can be used in various ways. The design is clean and allows for quick editing so you won’t have any trouble creating professional emails within minutes. Similar to SalesForce’s bulk messaging, ActiveCampaign also offers several options when it comes to sending out bulk messages including the ability to schedule when you want your messages to go out as well as an option to send a reminder email.

The statistics feature is very useful and will allow you to keep track of how many people have opened or clicked on your message, which can be used in future marketing; allowing for personalization based on this data. With ActiveCampaign’s bulk messaging, you can both import and export contacts from different sources as well as use them in a campaign.

The downside to ActiveCampaign’s bulk messages is that it doesn’t have the option of sending out SMS messages, which may be important for certain businesses or industries.

SalesForce has almost all the same features included with their bulk messaging tool so they’re very similar. The design is also clean and intuitive so you won’t have any trouble creating professional emails quickly. You can use SalesForce’s bulk messaging tool to send out welcome messages to new subscribers, promotional offers, or newsletters; which will help drive traffic back to your website since people are more likely to click on something they signed up for in the first place.

The downside to SalesForce’s bulk messages is that there isn’t a way of importing or exporting contacts from different sources, which means you’ll have to spend time re-entering contact information for your lists if they aren’t already in the system.

In terms of bulk messages, both ActiveCampaign and SalesForce offer comparable features; however, there are a few differences depending on what you’re looking for. If your business requires the ability to send out SMS messages then SalesForce won’t be as beneficial but if not then this shouldn’t be an issue. When it comes to creating professional emails or newsletters both options use clean designs that are intuitive and easy to use. SalesForce’s bulk messaging tool also allows you to schedule messages, which is a great option if your business requires it.

数据安全

Data security is the practice of protecting your data from unauthorized access, use, or disclosure. There are many types of security that you should be aware of as a marketer.

Data security is an important part to consider when looking for a marketing automation platform because if not done properly it can lead to some severe consequences such as data breaches which has been happening frequently lately.

Marketers must make sure to protect their contact and account information, email content, and especially sales data. Information is the lifeblood of a business; it’s what we use to communicate with our consumers, it’s how we market ourselves, and most importantly it’s how we sell our product or service. This information needs to be protected at all costs.

The consequences for not protecting your data properly can be devastating because without the proper protection it could lead to harmful events such as identity theft or exposure of proprietary information which in turn hurts a company’s reputation and trustworthiness with their customers. This type of exposure would also increase legal liabilities resulting in hefty lawsuits that can put companies out of business due to the substantial costs of settlement or judgment if they are taken to court.

The bottom line is that data security should be a top priority for any company looking for marketing automation software because it’s not worth taking risks with your customer information, especially in today’s world where cybercriminals have become so sophisticated and tech-savvy.

The data security of ActiveCampaign is very strong because they are constantly updating their security technology to keep up with the latest threats. They do this by hiring white hat hackers that attempt to hack into their system on a regular basis and then patching any vulnerabilities they find within its platform, which is one of many reasons why ActiveCampaign endures as an industry leader in marketing automation software.

Salesforce has strong data security as well because they have the resources and expertise to keep customer information safe. They do this by continually monitoring threats, assessing new technologies, and taking advantage of established standard protocols which are also one of many reasons why SalesForce endures as an industry leader in marketing automation software.

In terms of data security, both ActiveCampaign and SalesForce are industry leaders in marketing automation software. Both companies use the most up-to-date technologies available to ensure that customer information is kept safe at all costs which makes them both great choices for any company looking for a platform with strong data security features.

Pricing Details

Pricing details are very important in marketing because it can affect the profitability of the business. It can determine the price of products or services. Pricing details also affect how much revenue is being made by a business because it determines the cost that will be incurred in providing certain goods and services.

Price should be reasonable for consumers to gain their interest, but at the same time, profitable enough to ensure continued production with positive cash flow.

ActiveCampaign’s pricing details is $0 for up to 500 subscribers and $65/monthly when the list size increases beyond this number.

Salesforce’s Pricing Details is $25 per month which includes unlimited contacts, email sends of 100k/month with reports, QuickBooks integration at no extra cost, two-step authentication among others. It also has a free 30-day trial.

通过比较，Salesforce 的定价细节优于 ActiveCampaign，因为它更便宜，并且在免费试用中提供更多功能。这意味着 Salesforce 可以用于更广泛的企业，而不受预算限制，与此不同的是，ActiveCampaign 的月费用可能会让一些客户望而却步。

在定价细节方面，Salesforce 更好，因为它在免费试用中提供更多功能，并且比 ActiveCampaign 更便宜。这意味着 Salesforce 可以用于更广泛的企业，而不受预算限制，与此不同的是，ActiveCampaign 的月费用可能会让一些客户望而却步。

营销自动化

营销自动化是一种自动化营销工作和流程的方法。它使用电子邮件、网络信息流、社交媒体等技术，代表公司或品牌发送个性化消息。

营销自动化很重要，因为它通过自动化帮助营销人员提高工作效率，使您能够将产品展示给更多人，而无需手动操作。

营销自动化使您能够跟踪联系人，创建个性化活动并发送自动化消息，同时确保客户与相关品牌或产品保持互动。它还管理多个渠道，因此您可以与那些尚未对您的产品表现出兴趣但未来可能感兴趣的潜在客户进行互动。

ActiveCampaign 的营销自动化允许您发送自动化活动，跟踪联系人并管理多个渠道。Salesforce 的营销自动化也允许用户与尚未对其产品表现出兴趣但未来可能感兴趣的潜在客户进行互动；然而，它一次只能管理一个渠道。

ActiveCampaign 拥有比 Salesforce 的营销自动化更多的功能，使您能够更有效地与更多潜在客户互动。

Salesforce 的营销自动化不允许您与尚未对您的产品表现出兴趣的潜在客户进行互动；然而，它一次只能管理一个渠道。

在营销自动化方面，ActiveCampaign 更胜一筹，因为它允许您与尚未对您的产品表现出兴趣的潜在客户进行互动，并同时管理多个渠道。Salesforce 的功能少于 ActiveCampaign，只能一次与一个渠道进行互动。

常见问题

ActiveCampaign 与 Salesforce 的集成是否可能？

ActiveCampaign 与 Salesforce 的集成是可能的，因为有许多 ActiveCampaign 用户使用 Salesforce。

您可以使用 Zapier 连接您的帐户，这是一个将各种网络应用程序连接在一起的第三方工具。

通过在 ActiveCampaign 中添加帐户字段，您可以将其映射到 Salesforce 中的任何对象，并相应地同步数据。这样，您将能够在 Salesforce 中自动查看所有联系人。

您还可以创建一个视图，在该视图中您将能够查看所有 ActiveCampaign 联系人及其各自的电子邮件列表和标签等。您甚至可以使用此视图进行编辑。

您可以使用 Salesforce 和 ActiveCampaign 做些什么？

Salesforce 是一个业务管理工具，可以帮助您组织联系人、潜在客户和其他信息。您还可以将其用于报告目的。它允许您在一个地方管理所有数据，使得负责多个业务领域（如销售、营销或客户服务）的人更容易。

另一方面，ActiveCampaign 是一个电子邮件营销平台，允许您创建自动化活动并跟踪销售漏斗。它提供了许多功能，帮助企业更有效地了解其受众。

您想只使用一个工具，还是更喜欢使用两个？好消息是，这两个工具都允许您以多种不同方式与联系人连接。例如，Salesforce 可以与电子邮件营销软件（如 MailChimp 和 ActiveCampaign）集成，因此您可以轻松使用您喜欢的软件。

哪些指标对您的业务真正重要？

对您的业务重要的指标并不总是显而易见的。

您认为重要的事情并不总是如此，而一些较为晦涩的数字实际上可能非常有用，以了解您的营销策略的效果。

营销人员使用的最常见指标包括：

跳出率、独立访客、电子邮件打开率和点击率。但如果您想就哪个工具适合您的业务需求做出明智的决定，还有许多其他数字需要考虑。

ActiveCampaign 和 Salesforce Marketing Cloud 有哪些替代品？

ActiveCampaign 在电子邮件营销领域有许多竞争对手，提供类似的功能。一些受欢迎的替代品包括

– MailChimp

– GetResponse

– InfusionSoft

Salesforce Marketing Cloud 是用于管理客户数据、构建网站和跟踪公司网站或移动应用程序分析的几种工具之一。其他工具包括

– Adobe Analytics

– Hubspot CRM

– Zoho CRM

这些替代方案具有不同的功能集和定价结构。例如，MailChimp为最多2000名订阅者提供免费版本，而InfusionSoft的起价为每月$199。

ActiveCampaign和Salesforce Marketing Cloud哪个更好？

电子邮件营销是企业增长和与客户连接的强大方式。选择一个电子邮件营销工具可能很困难，特别是有这么多可用的选项。自2010年成立以来，ActiveCampaign一直是电子邮件营销领域的领导者。Salesforce Marketing Cloud是一个全新的平台，于2015年8月向公众发布。这两个工具在选择电子邮件服务提供商（ESP）时都是首选。

这两个工具各有不同的优缺点。如果您正在寻找一个具有更多功能和自定义选项的工具，那么Salesforce Marketing Cloud可能是更好的选择。然而，如果您的企业较小或价格对您来说很重要，ActiveCampaign可以帮助保持简单而不牺牲功能。

哪个电子邮件营销平台最好取决于您企业的需求。ActiveCampaign非常适合小型企业，而Salesforce Marketing Cloud可能更适合具有更复杂电子邮件营销需求的大型公司。