You may not be surprised to hear that text messages are the way of the future. They’re effective, they’re personal, and they have a high rate of success when it comes to keeping customers engaged with your company. But did you know that automated text messages can also lead to increased conversions?
Text messages are a great way to get in touch with your customers and remind them about an upcoming event or give people the heads up when there’s been a price change. What if you could automate these messages so that they were happening at just the right time?
Automated text messages can be set up whenever new products are added to your company website, so loyal customers who have opted-in for eCommerce notifications will know what’s going on without you needing to send out bulk emails or make it onto social media every day. It also allows for better customer service because you’re always one text message away from answering any questions they might have about something specific while shopping online.
In this blog post, we’ll discuss how these texts work and what they can do for your business!
How do I set up automatic text messages?
Automatic text messages are set up in the automation section of your account. An automated message is triggered when a specific event takes place on their websites, such as an abandoned cart or a product review.
Automated messages are configured with three main settings:
- The type of rule that triggers the automatic text message–such as abandoned carts and purchase orders.
- What you want to say in this message–for example, “thank you for shopping at Jane’s.”
- Who should receive it–customers who left their email address during signup or customers who have purchased from your store before (and gave permission).
After these options are selected, they can be customized further by adding personalization tags such as time zones and customer service phone numbers. This will help your store respond to customers in their time zone and provide the most appropriate customer service for them, even if it’s been a while since they last shopped at your site.
How do companies send automated text messages?
(Write how companies send automated text messages to their customers or clients.)
SMS marketing tools such as Twilio, Nexmo, or SendHub have made it easier for businesses to send automatic text messages.
The intent is that customers receive a reminder about promotions and new products when they are most likely in buying mode. Recent research from MarketingSherpa found 87% of marketers said SMS marketing was effective for driving conversions; some even reported an increase in sales by up to 360%.
But there’s more than one way to communicate with potential customers: Text messaging apps such as WhatsApp, Facebook Messenger, and Line offer ways of communicating without having your phone number on file with retailers.
Can you schedule text messages?
Scheduling text messages is easier with SMS marketing service providers. You can use a tool like Hootsuite or Social Oomph to schedule multiple messages in advance with just the click of your mouse.
You can also send messages with Messenger Bot. It is a chatbot-building platform that lets you automate messages. Sending bulk messages is possible in Messenger Bot. Just set the time delay to send your messages.
Why are automated SMS messages great?
Automated text message campaigns are a great way to drive traffic and convert shoppers into customers. These automated text messages can be used as an upsell campaign, cross-selling product offers, or even for customer service purposes.
Texting provides a channel with instant response rates that makes it perfect for upsells and direct marketing activities (e.g.: “Do you want more?”). It also has a low cost per contact compared to email campaigns because people visit your site to speak with someone via texting, rather than just opening their emails as they do on desktop computers.
Automated text messaging campaigns are best for reaching out to high-value customers with offers and deals or just checking in on them periodically.
Automated text messages increase conversion rates by 25%
There is a lot of research suggesting that automated texting increases the chances of getting new leads or converting prospects into buyers. Texting generates higher engagement rates than email marketing where only 18% go past the first message whereas 44% do when they get an SMS campaign instead. Research also shows that marketers who use automated texts see their customer churn rate drop from 12%-14%, down to single digits – between 0-12%.
There’s plenty of other evidence indicating good results too: MailChimp saw its average open rates for SMS campaigns go from 33.07% to 35.36%, and its click-through rates increase by 0.87%.
Since people visit your site to speak via text, they are more willing to engage with offers or deals as well because it’s an easier way for them to communicate their interests without having to navigate through other websites or social media profiles first. Texting is also quick which helps deliver on the immediacy of customer service needs most often – making sure that customers know you’re there for them right away when needed, rather than needing days/weeks before somebody responds (especially if urgent).
Tips on getting started with SMS automation
Text message automation is a powerful tool for increasing conversion rates. In this post, we will share tips on how to get started with text message automation and the benefits it can offer your company’s bottom line!
Automate recurring messages
Recurring text messages are a great way to keep up with customers.
They can be used for all sorts of reminders, such as welcoming them back and letting them know about the latest deals, events, or products. It’s also a good idea to send out messages throughout the year like ‘Happy New Year’ and on Valentine’s Day. This will help create more personal connections between your company and shoppers which in turn could lead to increased sales conversion rates.
Send out happy birthday greetings – this is not only an opportunity for you to reach out, but it might make their day!
You can even let customers know when they should expect their order! Sending shipping notifications via text message ensures that people are aware of what’s going on with their orders.
Personalize text messages
Recurring text messages are a great way to keep up with customers.
They can be used for all sorts of reminders, such as welcoming them back and letting them know about the latest deals, events, or products. It’s also a good idea to send out messages throughout the year like ‘Happy New Year’ and on Valentine’s Day. This will help create more personal connections between your company and shoppers which in turn could lead to increased sales conversion rates.
Send out happy birthday greetings – this is not only an opportunity for you to reach out, but it might make their day!
You can even let customers know when they should expect their order! Sending shipping notifications via text message ensures that people are aware of what’s going on with their orders.
Use text message templates and automated workflows
Templates are essential for automated texts. They contain placeholders, which are replaced with the appropriate information such as name and order number.
Using templates saves time by making it easy to create and send custom messages.
Templates can be used for automated workflows, which are sequences of steps that execute automatically according to a specific condition. For example, an order might trigger the following workflow:
– Send an initial text with a confirmation number if not already sent
– Follow up with additional texts after X days depending on stock status (low inventory) or Y days depending on customer lifetime value/purchase frequency (high LTV/Frequency)
Automated workflows provide flexibility in how you communicate with customers about their orders and help increase conversion rates based on your goal.
Choose an automated texting service provider
Your automated text service provider can help you save time and money by streamlining your customer communication workflows.
These four steps will show you how to get started with an automated texting service provider:
- Choose a reliable service that integrates with the e-commerce platform you use. This means it should be easy for customers to opt-in or sign up without any confusion. You want them on board as soon as they are ready, so make sure this is simple!
- Add some information about yourself and select what type of content the texts will contain (e.g., discounts, promotions). Providers generally have templates available if customization isn’t necessary but feel free to create something custom just for your business’s needs too!
- You’ll need a list of text recipients. This can include customers, past purchasers, people who have opted in to receive texts from your business, or anyone you choose.
- You’ll want to set up a schedule for the texts to be sent out. You will likely want this automated so that every text doesn’t need manual input but some might require specific timing and content (e.g., discounts only go live at 11 am). The number of messages should fit into your customer’s daily phone use–a maximum of three is typically preferred!
Boost your text message marketing efforts with Messenger Bot
Automated text messages should be used in e-commerce to increase conversion rates from browsing customers who have not yet made a purchase decision. Text messaging is an effective way of capturing buyers’ attention because it’s convenient (no need for them to open their email or remember our phone number) and can be delivered on any device at any time – including when they’re busy doing something else like driving!
Text message marketing also has another key advantage: there is no risk of spamming your audience since you will only send out one message per week maximum based on recipients’ preferences.
Sending out automated text messages has never been easier with Messenger Bot!
