It’s not just about the copy, although that is important. The design of your Facebook ad also matters a lot. One thing you need to consider when designing your ads is the different sizes available on Facebook. Each size has its own specifications, and you need to know what they are so that you can get started with designing an effective Facebook ad campaign today!
What is the best ad size and specification for each type Facebook ad?
Facebook advertising is a great way to reach your target audience. The best ad size for Facebook ads is the one that best suits your marketing goals and objectives, but there are several guidelines you should follow when determining which type of ad will work best.
Facebook video ads
Facebook video ads are a great way to get in front of the people that you care about.
Facebook video ads are three times more likely to be watched with sound on than traditional TV ads, and they have higher completion rates too!
Facebook is one of the most popular social media networks online, so it’s also an excellent source for advertising your products or services. Facebook has tons of data on their users (which isn’t always easy), including what makes them click-through, share content with others, and even purchase items from advertisers’ sites. All this information will help when creating your own videos because you can make sure they’re created specifically as another channel through which potential customers can experience your brand story firsthand.
Facebook video ad specs:
- File Type: MP4, MOV, or GIF
- Ratio: 4:5
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum width: 120 pixels
- Minimum Height: 120 pixels
Facebook ad image
Image ads on Facebook can be uploaded as PNG or JPG file types. The Facebook ad image size specifications are as follows:
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Maximum File Size: 30MB
- Minimum width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
It’s important to note that some older devices may not be able to display high-definition images on Facebook due to screen pixel density issues.
Facebook carousel ads
A carousel ad is a horizontal, scrolling ad that allows advertisers to show up to five images or products. Carousel ads can be created from any campaign and run on Facebook desktop only. These types of ads are an effective way for businesses to provide their audience with more information about a product or service without taking them away from the page.
Carousel ads are a great way to get your message across in a short period. Facebook carousel ads are an image ad set that displays up to three images or videos on the same screen, one after another with just enough space for text captions below each ad.
Carousel Ads allow you to tell a story and even include links so viewers can click through and learn more about what they’ve seen. They also give advertisers room to create multiple-avoidance messages while always keeping their main offer at center stage.
Facebook recommends using as many different types of media (images, video) as possible; but there is no minimum requirement for how many pieces need to be included in any given carousel campaign with the exception being that all items must be the same size.
Carousel ads can be used to promote other social media sites, blogs, events, and any digital product. The Facebook carousel ad is a great tool for marketers because they allow advertisers to showcase multiple products in one post while also using video or images as opposed to only text captions.
Each image within the campaign has space for up to 15 words of captioning below it which give you more than enough room for detailed descriptions about each item being featured in your promotion. All three images are shown at once with just enough spacing between them so that no two are overlapping unless there’s a link involved, but if there is a link on one side of an image then this will show through into all three potential spaces.
Facebook recommends using as many different types of media (images, video) as possible; but there is no minimum requirement for how many pieces need to be included in any given carousel campaign with the exception being that all items must be the same size.
Facebook Carousel Ad Specs
Image File Type: JPG or PNG
Resolution: at least 1080 x 1080 pixels
Image Maximum File Size: 30 MB
Video File Type: GIF, MP4, MOV
Maximum Video File Size: 4GB
Video Duration: 1 second to 4 hours
Text: 125 characters
Headline: 40 characters
Link Description: 20 characters
Facebook right column ads
Facebook right column ads are the section of the user’s news feed that displays below a post when they scroll past it. These are usually seen by more people than other ad types on Facebook because their whole screen is taken up with content, instead of only being an image in one part of the page like most other ads.
Right column ads can be boosted posts or sponsored stories and will show up automatically during relevant times for your business (like breaks between episodes of TV shows). They have to adhere to certain specifications:
– Maximum width: 254px
– Minimum height: 133px
– Resolution: at least 1080 x 1080 pixels
Headline: 40 characters
It’s not recommended to add text to this type of ad because of the small image size.
Facebook Marketplace ads
Facebook Marketplace ads are created with a separate ad manager. You will need to create and save campaigns for each product before you can get the Facebook Marketplace ads set up in your account.
The ad size and specifications for Facebook Marketplace ads are the same as those for standard Facebook ads, including:
Maximum file size: 30 MB
Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters
Resolution: at least 1080 x 1080 pixels
Facebook Marketplace ads are automatically boosted to the top position on mobile devices. To do this, make sure you have your locations set as “Locations” rather than “Country.” If it’s not editable, go into major metropolitan areas and change them from country/region to city. You’ll need two separate campaigns because changing location will shut off all other ad campaigns at that time.
Facebook Stories ads
Facebook Stories ads are available to advertisers on Facebook who are running ads for their business or Page. These new ad units allow you to create a story from the ground up, including two different layouts and four different creative types:
- Story (a slideshow of still images with no sound)
- Looping Story (an animated sequence that loops over and over again until users tap out)
- Video Ad (a full-screen video without any call-to-action buttons)
Text-Only Ad (simple text in an easy layout). You can upload your own photos or use ones from Facebook’s library. The Stories format is not just another way to advertise but also a chance for companies and brands to engage directly with customers where they spend most of their time.
Facebook Stories ad specs
- Video File Type: MP4, MOV or GIF
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Video Duration: 1 second to 2 minutes
- Maximum File Size: 4GB
- Minimum width: 500 pixels
- Aspect Ratio Tolerance: 1%
- Image File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Maximum File Size: 30MB
- Minimum width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook collection ads
Facebook collection ads are a new type of ad unit on Facebook. They appear in the bottom tab bar and are designed to make it easy for businesses to showcase their entire product catalog or offer a variety of services at once. They can also appear on the Facebook Audience Network.
Collection ads can be created from any campaign, but they have been optimized for mobile devices so that brands can use them across all device types as part of their advertising strategy. It is possible to create up to five collection tabs within one ad set with each tab containing up to 20 products or offers. This format also enables advertisers to include calls-to-action such as “shop now” or “buy tickets today.” Collection ads give people more reasons than ever before not just to buy something but find out what else you’re offering!
Facebook Collection Ad Specs
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
Facebook Messenger Ads
Facebook Messenger ads are a relatively new addition to the ad options on Facebook, but it’s quickly gaining traction. As of October 2017, Messenger ads account for over 30% of all clicks coming from Facebook’s mobile app install ads.
Facebook now allows businesses with at least 50,000 followers to create messages that link back to their company website or product page within the chat window interface. These can be sent as one-on-one private chats or in public group conversations and are designed just like any other text message conversation you might have with your friends–only they’re geared towards potential customers who want more information about what you offer before contacting you directly.
As opposed to typical banner ads which aren’t interactive beyond clicking out if they don’t interest users, these Messenger ads invite people to chat with you directly, which means they’re more likely to engage with your company in the near future.
This is because while Messenger Ads are only available on mobile devices, this type of advertising doesn’t take up any space outside of the message window as banner ads do. This allows for a much higher conversion rate since potential customers can read about what products or services you offer and then go ahead and ask questions before actually installing anything–and it’s all happening within the interface that already has their attention anyway!
Facebook Messenger Ad Specs
File Type: JPG or PNG
Resolution: at least 1080 x 1080 pixels
Maximum File Size: 30MB
Minimum width: 254 pixels
Minimum Height: 133 pixels
Tips for Successful Facebook Ads Campaign
- In general, larger images get more engagement than smaller ones because they take up more space on the page and have higher visibility among other content on the page.
- The dimensions for mobile news feed ads need to be 720px wide by 1080px tall to fit correctly within an individual’s screen width without being cut off or resized incorrectly.
- Facebook recommends using landscape orientation so it can be displayed vertically with maximum height available within each user’s device window rather than horizontally where it will be displayed with a limited height.
- A call to action button must appear on the bottom 25% of an ad which is where most people are likely to click it. This means that if your image doesn’t meet this requirement, you’ll need a text-based CTA such as “Click here for more information” or “Learn More” and place it at the top of the page.
- Images should not exceed 300KB in size so they load quickly and can’t slow down a user’s device when loading ads from their newsfeeds.
- The best practice for images in Facebook ads is vertical orientation because studies are suggesting that people process seeing something vertically before horizontally, meaning they’re more likely to take in the entire ad image when it is vertically oriented.
Frequently Asked Questions
What is the best size for a Facebook ad?
Facebook ad sizes and specifications vary according to the type of ad. You can’t simply say that the best size for a Facebook ad is X. That’s because different sizes are best for different types of ads.
The size and specifications of a Facebook ad depend on the type that you’re displaying. For example, if your goal is to drive traffic to your website or collect leads from potential customers, then an Ad Manager-type post would be better suited than other formats such as videos, apps, or events. In this case, you need to make sure that the image in your Facebook ad is big enough so it will stand out among all the other posts in people’s News Feeds. Post images should have at least 1200 x 630 resolution pixels (or larger) with at least 300 KB file size and a 20% text space ratio when uploading them into Ads Manager. The minimum height for an image is 600 pixels.
So, the best size of a Facebook ad depends on what type it’s used for, but as long as you’re following Facebook’s guidelines and tips in this article about sizes and specifications that apply to different types of ads (such as Ad Manager-type posts), then your campaign will be successful!
Are Facebook ads square?
Facebook ads are not square. Facebook ads are rectangular with a ratio of at least 16:11 (width-to-height).
What is audience size?
The audience size for a Facebook ad is the number of people who will see your ads based on their demographics and other information in their profiles.
You can increase your audience size by changing the demographic filters to fit more types of people. For example, if you’re targeting women ages 18-24 within 50 miles, then any changes made to that filter would allow for more potential customers to view and engage with your content as they’ve self-identified themselves! You could also try increasing engagement rates by using post placements like “Top News” since these usually have higher clickthrough rates.
How many characters can you have in a Facebook ad?
The number of characters you can have for a Facebook ad depends on the options you pick. The basic and most common is 160 characters in total, with 80 of them being allotted to your headline text and an additional 30 reserved for the link description text.
There are no character limits for fonts size or colors when writing posts. The only thing that will be affected by color is if you use images. You may need to adjust these numbers depending on what device you’re using – mobile devices with smaller screens will need to have a lower size for them to be displayed properly.
You can choose whichever one works best for your business goals.
Is ad placement important?
Ad placement is important because Facebook strategically places ads in certain locations on the page.
This placement can be at, or near the top of your Facebook Feed for desktop users and within either Top Stories or Trending Feeds for mobile app users. The more space an ad takes up, the less likely it will be seen by people scrolling down their feed. Therefore, smaller images are better suited to these placements as they do not take up much screen real estate.
Top-of-the-page ads seem to perform best when placed alongside other content like posts from friends and family members rather than with promotional banners that have no relevance to what a person is reading about.
Facebook ads have many different placement options and specifications that you’ll need to be aware of to get the most out of your ad campaign.
Facebook advertising is a great way to reach your target audience and drive people back to your company’s website.
Facebook ads can be used for a variety of purposes such as promoting products, driving traffic, or increasing brand awareness.
You must keep in mind the ad sizes and specifications when creating an advertising campaign so it reaches its full potential with success!
To boost your advertising efforts, Messenger Bot is a great tool for managing your ads. You don’t need to spend hours tracking the progress of your ads.
You can even use Messenger to create creatives, update creative content and run quick ad reports from within Messenger without having to go back and forth between different apps.
Get started for free today with Messenger Bot!
