If you’re a business owner, then one of your main goals is to increase revenue. And the best way to do that? Increasing conversions on your website! You can’t just focus on getting more traffic and hope for the best though.
In this blog post, we will talk about how Klaviyo, HubSpot, and Messenger Bot compare when it comes to increasing conversions. We’ll also give you some tips for success when using these tools in order to make sure that your conversion rates are as high as possible!
What is HubSpot?
HubSpot is a marketing automation platform, which helps businesses to automate their lead generation process. It has tools that can help marketers with different tasks like social media posting, email nurturing and reporting, etc.
HubSpot also has tools that are specifically designed for e-commerce stores. For example, it has software to help users automate their email marketing campaigns, generate leads, etc.
It helps you operationalize your sales process by automating tasks like lead generation and email nurturing. It allows you to create detailed reports so that you can measure the ROI of your marketing campaigns.
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses communicate more effectively with their customers.
Klaviyo allows you to send emails and set up powerful automation, increasing your sales by putting the right information in front of potential buyers when they are most likely to purchase. Because Klaviyo is customer-centric, you’ll always be able to understand your customers’ behavior and send them the most relevant messaging.
What is Messenger Bot App?
Messenger Bot App is an artificial intelligence (AI) powered messaging tool that enables you to send automated messages and track their performance.
With this technology, Facebook marketers can automate tasks in order to reduce costs associated with manual workarounds for customer service. They save time by cutting out complex processes like writing code and use it to focus on more critical aspects of their business.
You can automate simple tasks, reduce costs associated with manual workarounds for customer service, save time by cutting out complex processes like writing code, and spend your time focusing on other important things in your eCommerce business.
HubSpot vs Klaviyo vs Messenger Bot Features
E-commerce stores are growing in number, but many of them still lack an effective marketing automation strategy.
Both HubSpot and Klaviyo are leading names when it comes to all things E-Commerce! However, there is some confusion regarding which platform would be better to use.
Since these tools are powerful, this article aims to clear up some confusion by comparing them on various aspects including pricing and features. This will help you decide which platform would be better for your e-commerce store so that it can grow exponentially!
Dashboard
A dashboard is a place where you can see and analyze all the important data about your business. A marketing/sales platform is only as good as the information it provides.
Klaviyo has a very intuitive and user-friendly dashboard. It is easy to find the data you need for your business, there are no unnecessary features or clutter.
HubSpot has a lot of options on its main page which makes it look more complicated than Klaviyo but once you get used to it, everything becomes clear and understandable.
Messenger Bot has a clean and simple dashboard, but it is limited to the most important data. It does not offer any advanced features or analytics. However, it is still comprehensive enough to give you a full picture of your business.
Campaigns
Managing campaigns for an e-commerce store can be time-consuming.
This is an important feature to consider when deciding which tool you’ll use for your store, as it will affect how much time and effort you put into managing campaigns across email, Facebook ads, or Google Adwords.
Klaviyo is a tool that manages campaigns in one place, which means you’ll be able to see all of your email and Facebook ads (and Google Adwords if you add their Power Editor) from within the same platform.
This can help reduce errors since there’s no need to switch back and forth between different tools when creating campaigns.
However, the downside with Klaviyo is that you’ll need to enter all of your campaign information manually for each platform (email, Facebook ads, and Google Adwords). This can be cumbersome if you manage campaigns across multiple platforms or have larger budgets that require you to create more complex rules in order to optimize performance.
On the other hand, HubSpot and Messenger Bot each manage campaigns across multiple platforms, but in this case, you’ll need to use their integrations for Facebook ads and Google Adwords.
For example, HubSpot integrates with Facebook Ads Manager so that you can create your ad within the HubSpot platform. You then select options like targeting or budget without ever having to leave the tool.
This is helpful since it can reduce errors and make the campaign creation process more efficient. The downside with this approach is that you’ll need to use their integrations, which may not be as flexible or customizable as some of the standalone tools (like Klaviyo).
Messenger Bot is a unique tool that doesn’t manage campaigns in the same way as Klaviyo and HubSpot.
Instead of managing your Facebook ads from within their platform, you send messages from Messenger to your bot and it manages all of your ad campaigns for you!
With this approach, there’s no need to manually create campaigns in Facebook ads or Google Adwords since the bot does everything for you.
However, one downside is that Messenger Bot only manages ad campaigns through their app so it doesn’t work with other platforms as Klaviyo and HubSpot do. This may be a deal-breaker if your store manages multiple marketing channels across different tools/platforms.
Integrations
An e-commerce platform should be able to integrate with other tools and services because this is how it gets the most valuable data for better analysis and marketing/sales strategies.
Klaviyo integrates with over 600+ apps, including many of the other top e-commerce tools like Shopify and BigCommerce.
This is helpful since it allows you to import your data from these tools into Klaviyo so that you can send emails or create Facebook ads without needing to input any information manually. Plus, if there are specific integrations with other apps, like with e-commerce platforms (i.e. Shopify and BigCommerce), you’ll be able to download your product list and images directly from these stores into Klaviyo – which can save a lot of time!
HubSpot integrates with over 500+ tools, including some other top e-commerce tools like Magento and BigCommerce.
This is helpful since it allows you to import your data from these tools into HubSpot so that you can send emails or create Facebook ads without needing to input any information manually. Plus, if there are specific integrations with other apps, like e-commerce platforms (i.e., Shopify & Magento), you’ll be able to download your product list and images directly from these stores into HubSpot – which can save a lot of time!
Messenger Bot App integrates with Zapier, JSON API, Google Sheets, and WooCommerce.
This is helpful since it allows you to import your data from these tools into Messenger Bot so that you can send messages without needing to input any information manually.
For Ecommerce Platforms
Integration with e-commerce platforms is a huge factor in choosing an email automation platform. If your e-commerce platform is integrated with the solution, it can work to make sure that all of your data and campaigns are updated consistently across both platforms. This will allow you to spend less time keeping up with everything yourself and more time focusing on driving sales for your business through marketing initiatives.
Klaviyo doesn’t currently integrate with any eCommerce platforms, meaning that you will need to use a separate solution. If your platform does not have an integration for Klaviyo though, there are ways around this problem by using Zapier and Webhooks.
HubSpot offers integrations with e-commerce solutions like Shopify and Woocommerce. This can be a great way to get your data in sync with HubSpot, but it does mean that you will need to use two different tools for all of your marketing activity.
Messenger Bot integrates with WooCommerce only, but it’s a powerful option. As an added bonus, this integration can be set up in just minutes from within your Messenger Bot account! You can also create your own customizable ecommerce store within Messenger.
Analytics vs Reports of Data
Analytics and reporting are keys for eCommerce marketers.
While they are both important, there is one major difference: Analytics will allow you to see how people interact with your website while reporting allows you to see certain data about what happened on your site. The type of information available in each depends on the service, but you’ll generally be able to see things like how many people visited your site in a given time period and what percentage of them completed key actions.
You need analytics to understand which parts of your website are successful or not while reports will help you find out where customers are dropping off.
Klaviyo has very informative reporting. You can see the number of people who visited your site, what they did while on it, and where they came from to name just a few things. With analytics, you get information about how much time people spend interacting with certain parts of your website as well as their paths through it so you’ll know which parts of it work best.
With HubSpot, you can get reports on the number of people who visited your site and how long they spent there as well as where they came from (this information is found in analytics). What’s great about HubSpot is that their reporting gives a lot more detail than just what we mentioned here so if you need to know more about certain parts of your site, it’s worth checking out.
With Messenger Bot for eCommerce, you’ll be able to see reports on the number of people who used it and how many times they interacted with different features. Messenger Bot provides comprehensive analytics, but it’s worth noting that some of the information isn’t as in-depth as what you’ll find on other platforms.
When it comes to reporting, HubSpot has a lot more detail than Klaviyo and Messenger Bot for eCommerce while Klaviyo provides helpful analytics like time spent and path analysis.
For eCommerce, it’s important to have both reporting and analytics so you can get useful information about your site. Both Klaviyo and HubSpot provide helpful reports while Messenger Bot for eCommerce provides comprehensive analytics but doesn’t quite match up in terms of detail.
Opt-In Forms
Opt-in forms are crucial to marketing and email automation. Opt-in forms can be used in many ways.
Opt-in forms help your company because it allows you to create a list of people who are interested in what you have to offer. This is beneficial because once they opt into your list they are more likely to open emails and engage with your company.
Klaviyo’s opt-in forms are very easy to use and implement. You can create a variety of opt-in forms, including popups, slide-ins, floating bars, etc., as well as integrate with your existing email marketing tools such as MailChimp or Salesforce Marketing Cloud.
HubSpot’s opt-in forms are easily customizable which is great for marketers who want more control over their forms. You can create custom fields, conditional logic to show or hide form buttons based on previous form submissions, etc.
Messenger Bot’s opt-in forms are simple and have similar options as HubSpot for creating your own unique messages. Messenger Bots also allows you to capture lead information if someone submits the message “Get Started” or “Contact Us” from their phone.
Overall, all three tools offer great opt-in forms. Klaviyo’s opt-in forms are the most customizable and Messenger Bot has the best call to action buttons, but HubSpot also offers easy customization for less experienced marketers.
Flows vs Automation
Workflows and automation are an important part of any marketing strategy. They allow marketers to set up sequences of events that lead customers through a specific process and can be used for anything from customer onboarding to closing sales.
Klaviyo’s workflows are highly detailed and can be used for a number of different purposes. You have the ability to create campaigns that run indefinitely, depending on whether or not particular actions are completed by your customers. On top of this, you can set up automated rules based on customer behavior so each person gets the experience they need as part of their path through your funnel.
Messenger Bot’s automation is very straightforward and designed to move customers from one step of the funnel to another based on their behavior. Some examples include sending a welcome message when someone subscribes, or following up with your subscribers after they’ve made a purchase and asking them which products they’re interested in next time around (and then sending those products to them).
HubSpot’s automation workflows are easy enough for even beginners to create and manage. You have the ability to set up sub-workflows that are triggered by different events, including abandoned cart emails or any number of customer actions throughout your funnel (like clicking on a product page or visiting your website after signing up for an account).
Flows and automation of the three platforms are all very effective and useful for different purposes. The more you know about your customers, the better equipped you are to set up sequences of events that lead them through a process they’re interested in taking part in (whether it’s getting onboarded or making an additional purchase).
There is no “best” platform for flows or automation since each one offers something unique that can’t be found anywhere else.
Tags
Tags are a critical feature for eCommerce businesses. This is because you want to be able to tag your customers and email them later based on their interests, shopping history, or past purchases.
With Klaviyo, you can create unlimited tags which will help you segment your audience better in the future. Tags are great for personalizing emails as well as sending targeted email campaigns. You can also use tags to create dynamic segments which will allow you to segment your audience based on their behavior and actions within the platform (i.e., if they viewed a product, added it to the cart but did not purchase).
With HubSpot, there is an unlimited amount of tagging that you can do as well. Tagging is a great way to personalize your email content and segment based on behavior within the platform.
With Messenger, there are also unlimited tags that you can use during the process of messaging with your customers and prospects over chat/messenger which helps to create more personalized interactions and allows for better engagement through relevant messages.
As you can see, all three platforms have great tagging capabilities to help with personalizing your marketing and interactions. The key difference is that Klaviyo has more customization for email content (dynamic segments) while HubSpot focuses on inbound/content marketing campaigns better than the other two platforms.
You should also take into account the number of tags you currently need. If you are looking for more advanced tagging capabilities (i.e., dynamic segments), then Klaviyo is your best bet.
Tagging is an important feature that can help to increase engagement and revenue with your eCommerce business depending on how many tags you have access to.
Segmentation
Segmentation is an important feature for e-commerce businesses. Without it, you are essentially sending the same message to all of your customers without regard for who they are or what their interests are.
Segmentation in Klaviyo is based on specific types of actions people have taken on your website. Additionally, you can also create custom audiences based on specific criteria that are important to your business. HubSpot, on the other hand, has a robust tagging system that makes it easy to segment people based on what they have purchased, how long they’ve been subscribers for, and even their location.
Messenger Bot allows segmentation based on the types of messages people have received from you. For example, if someone has not opened your last five messages, Messenger Bot will be able to tell that person is “at-risk” and send them a special offer or discount code.
In conclusion, Klaviyo has the best segmentation system because of its ability to track specific actions people have taken on your website. HubSpot and Messenger Bot, on the other hand, have a robust tagging system that makes it easy to segment people based on what they’ve purchased and their location.
SMS
SMSing your customers is a valuable way to communicate with them because it’s more personal than email. The only downside of SMS, however, is the cost associated with sending messages by phone number can be expensive depending on how many people you are texting at once.
Klaviyo has features to allow e-commerce marketers to manage both automated and transactional SMS messages.
HubSpot doesn’t have a specific feature for sending text messages, but you can link your business number with Twilio and send bulk texts through their API. While it’s not as robust as Klaviyo’s offering, this is still a valuable feature.
While Messenger Bot is not directly applicable to SMS messaging, they do help you communicate with your customers using one of the most popular communication channels today – text messages. This is essential for retailers who want to offer their customers a more personal way of interacting with them online.
SMSing your customers is a great way to communicate with them.
Klaviyo has features for both automated and transactional SMS messaging, while HubSpot can leverage SMS integrations to send bulk texts. Messenger Bot helps you interact with your customers using text messages which is essential for retailers who want personal interactions online.
Overall, Messenger Bot is the best way to communicate with your customers.
Pricing
Pricing is important to consider when choosing tools for your business. The three different blog post content services vary in price, so it’s important to weigh the pros and cons of each plan before committing to a service.
Klaviyo’s free plan is very generous, but its paid plans are affordable. It’s also possible to pay month-to-month without having to sign a contract with Klaviyo. The free plan allows you to have up to 250 contacts and send 500 emails. You can track unique opens, click rates, etc., so this is a great way to test out Klaviyo’s services before paying for them.
Hubspot offers a $50/month starter pack that gives you access to its entire email marketing software, including contact management and integrations. HubSpot’s pricing can go up to $3,200/month.
Messenger Bot Premium costs $29.99/month. It has two other plans: Pro ($49.99/30 days) and Agency ($299.99/30 days). However, it can go as low as $4.99/month for the first 30 days in a limited time.
Overall, Klaviyo’s free plan is a great way to start using Klaviyo. HubSpot and Messenger Bot have similar prices, so it really comes down to which one you prefer more when deciding between them for your business.
Email Marketing
Email marketing is the most important aspect of e-commerce. It is how you get people to buy products on your website and ultimately make money online.
When it comes to email marketing, there are many features that help make a great platform including segmentation, automation, reporting, and more.
There are many more features that I am not mentioning here but these three, Klaviyo vs HubSpot vs Messenger Bot have similar feature sets for email marketing which will be discussed in further detail below.
Klaviyo has a great email marketing platform that allows you to segment your list based on behavior, e.g., people who have bought from the website recently or not at all yet.
Their reporting suite is also top-notch for seeing how well your emails are doing and understanding what content works best for customers in different segments. You can even create custom reports to see how well your emails are doing.
On the other hand, HubSpot has a great email marketing platform that has all the features of Klaviyo but also includes some additional ones. For example, you can send emails instantly through their “Send Later” feature which makes it easy to have time-sensitive deals or coupons.
HubSpot’s reporting suite is also very good for seeing how well your campaigns are doing in comparison to others in different categories.
Finally, Messenger Bot has a feature-rich platform that is great for marketers who are looking to automate their email marketing campaigns with product recommendations or content updates based on behavior. It also will show you how well your emails are doing through its reporting suite which includes open rates and clickthroughs among other things.
Based on the comparison, the best email marketing platform is Klaviyo. (Add more info.) The tool is a great system for marketers who are looking to automate their campaigns and segment by behavior. Hubspot and Messenger Bot are also great tools for marketers looking to automate their email marketing campaigns.
It is important that you get customers who have not bought from your website on your list since they are more likely to buy in the future. The best way to do this is through automated emails which can be done with all three of these platforms.
Languages Supported
When choosing a marketing/sales platform for your e-commerce store, it’s important to consider what languages are supported. If you sell products in multiple countries or even just want your customers to be able to write their own messages, it is best if the platform can support many different languages. Having a multilingual feature will also allow businesses like yours to avoid google penalties for duplicate content that may otherwise occur with one-language platforms. (Write a few sentences about the importance of languages in marketing automation. Use language that denotes why it is important for an e-commerce business.
A lot can be gained from having multi-language support when it comes to your store’s blog and landing pages, such as boosting SEO rankings
Klaviyo supports over 21 languages. If you are looking to expand your business into new markets, or just want to have the widest reach for potential customers across different platforms, then Klaviyo is the best choice.
HubSpot supports 5 languages, including English, French, German, Spanish, and Mandarin. Messenger Bot only has English support which makes it impossible to move forward in countries where English isn’t their primary language.
Community & Resources
Resources and community are important to consider when making a marketing decision. While both platforms have excellent support options, it’s vital that you choose one which fits your business’ needs and goals.
Klaviyo and HubSpot both have excellent resources and communities available to help users find the best possible solution.
While there are some helpful articles on their website, they don’t offer nearly as much support for free plans compared to Klaviyo or Hubspot. This option might be better if you need more hands-on experience.
Overall, HubSpot offers the best community and resources of these three platforms. (Explain why.) Hubspot’s free trial and in-person workshops allow you to try the software before committing. This is a great way for marketers to really get familiar with HubSpot’s features, which will make it easier when they need support later on down the line.
Frequently Asked Questions
What is the cheapest HubSpot or Klaviyo?
Between HubSpot and Klaviyo, Klaviyo has the cheaper pricing model. There are many different pricing plans, but the cheapest plan for Klaviyo is $29/month and HubSpot’s lowest priced option starts at $100/month.
However, HubSpot has more integrations with other software than Klaviyo.
How do HubSpot and Klaviyo compare?
Marketing contacts are all the people who have contacted you for any reason over a set period of time.
It is important to track these contacts because it gives insight into what your customer base looks like and what they want from your products or services.
Having an idea about how many people have contacted you over a set period of time allows for better decision-making regarding marketing and advertising. For example, knowing how many contacts are purchased from your e-commerce platform can help inform what kind of products to create or services to offer in the future.
What exactly do marketing contacts mean?
Marketing contacts are all the people who have contacted you for any reason over a set period of time.
It is important to track these contacts because it gives insight into what your customer base looks like and what they want from your products or services.
Having an idea about how many people have contacted you over a set period of time allows for better decision-making regarding marketing and advertising. For example, knowing how many contacts are purchased from your e-commerce platform can help inform what kind of products to create or services to offer in the future.
Which is more established, HubSpot or Klaviyo?
HubSpot and Klaviyo are both established and widely used, but Hubspot is an all-in-one SMB marketing platform that includes around 50 integrated apps. It has a larger market share than Klaviyo, which makes it more likely you’ll be able to find help for any issues with your app by searching online communities. This also means there are more people creating apps for Hubspot, giving you more choices when selecting a tool.
Klaviyo is smaller but also has an active community of users who are happy to help out if your app doesn’t work as expected. This means it requires less support than HubSpot, which could save you money in the long run.
How do you decide which one is best for your business?
To help you decide which platform is best for your e-commerce business, here are some questions to consider:
* What kind of functionality does the software offer?
* How easy is it to navigate and use its features?
* What’s the cost of acquisition (how much do they charge per user?) and how much revenue will you need to generate to make your ROI positive?
* What additional features does the software offer that might be important for you and how easy are they to use?
What kind of pricing options do they have (monthly, yearly, per transaction)?
How much traffic will you need to generate in order to justify their cost of acquisition or revenue needed to justify their revenue?
These questions will help you determine which platform might be best for your e-commerce business.
Conclusion
E-commerce is an essential part of any business.
With the rise in technology, e-commerce is becoming increasingly popular for both consumers and merchants alike. That means there are more options than ever to help make your online store as successful as possible.
HubSpot, Klaviyo, and Messenger Bot are all popular options for e-commerce marketing.
Which is the winner of this comparison? Well, it depends on what you need from an e-commerce marketing platform. Each has pros and cons that make each option unique, but most importantly, it’s about finding the best one that fits your company.
