Many small business owners are looking for ways to grow their customer base. There are many different marketing tactics that you can use, but one of the most effective is marketing automation. Marketing automation tools allow you to automate your email campaigns and other promotional efforts, saving time and energy in the process. In this post, we will compare two popular tools: ConvertKit vs Hubspot, so that you can find the best tool for your needs!
What is ConvertKit?
ConvertKit is a marketing automation tool for bloggers. It is meant to help you convert more of your traffic into subscribers, clients, and customers.
You can use ConvertKit to create attractive email opt-in forms that will capture leads from any website or blog post. You can then integrate these new contact lists with Twitter, Facebook Messenger bots, and even webinar software.
ConvertKit also includes powerful email marketing automation features. You can create automated email sequences that will nurture your leads and convert them into customers. Plus, you can track the success of your email campaigns with detailed analytics reports.
What is HubSpot?
HubSpot is a marketing automation tool designed to help businesses increase sales and customer retention. It was originally developed as an inbound marketing platform, but now offers features that include SEO tools, blogging platforms, social media management software, lead generation widgets, and forms for collecting contact information from visitors on websites or mobile apps.
HubSpot helps businesses by providing a one-stop shop for all their marketing needs. This includes tools to create and publish content, track website visitors, generate leads, manage social media accounts and measure the results of marketing campaigns. HubSpot also offers comprehensive training and support materials to help businesses get the most out of their software.
Features comparison of ConvertKit vs HubSpot
Choosing a marketing tool can be overwhelming. There are so many options on the market, each with its own set of features and benefits. In this post, we will compare two popular marketing automation tools: ConvertKit vs HubSpot.
ConvertKit is a tool designed specifically for bloggers and content creators. It has several features that allow you to craft a marketing funnel and grow your email list.
HubSpot is an all-inclusive tool that allows you to market on social media, track analytics, generate leads from inbound traffic, etc. It also has powerful CRM tools built into the software so that you can manage your sales funnel and customer relationships.
Now that we have overviewed the features of each tool, let’s compare them in more detail.
Setup
Setting up a new marketing automation tool can take a long time.
To get the best results from your software, it needs to be set up correctly and have all of its features integrated into your workflow.
A good test is whether or not you’re able to easily add in third-party tools like email clients, calendar services, and social media platforms.
ConvertKit is designed to be simple and easy to set up.
There’s no need for programming or HTML knowledge – you can create a form, landing page, or email in minutes.
All you need is a little bit of guidance from the ConvertKit team, who are always happy to help.
HubSpot is a bit more complex to set up, but it has the benefit of being built from the ground up for marketers.
It can act as your CRM or help you manage leads and other customer data across all channels.
If you want an all-in-one marketing automation tool, HubSpot will get you started quickly.
Ease of use
A marketing tool should be easy to use.
This is important because you want your customers and team members to successfully use it without complications or issues.
HubSpot has a lot more options that can make it overwhelming for users who are not familiar with all of the features. ConvertKit is simpler and easier to use, which can be helpful for people who are just starting with marketing automation.
ConvertKit also offers more guided tutorials and help resources than HubSpot does, making it easier for people to get started. However, HubSpot has more customer support options if you need help.
Overall, HubSpot is more complex and ConvertKit is simpler, but both offer ways to get started easily. It’s important to decide which features are most important to you and your team and then choose the tool that fits those needs best.
List management
List management is the foundation of marketing automation.
A smart list is a collection of contacts that you want to work with within your email sequences and automation. The more relevant this group is, the better results you will receive and engagement and retention will increase drastically. There are several types of lists:
- Contacts who have shown interest in your products or services
- Subscribers to your blog or email list
- Past customers or leads
- Social media followers
When you are looking for a marketing automation tool, the tool you choose must offer robust and easy-to-use list management features. The ability to easily create lists, add contacts and manage engagement tracking is key to success with marketing automation.
ConvertKit and HubSpot both offer excellent list management features, making it easy for you to create lists that are relevant to your business and target audience. ConvertKit offers the ability to create smart lists automatically based on several factors, such as interests, location, or engagement history. HubSpot also offers a variety of ways to create lists, including importing contacts from Excel or other CRMs, subscribing people to your blog or email list, and adding them through social media.
The best marketing automation tool for you will depend on the size and complexity of your business as well as your budget. If you are just starting and want a tool that is easy to use and offers all the features you need, ConvertKit is a great option. If your business is more complex or you have a larger budget, HubSpot may be a better fit.
Templates & design
Templates and design are important when choosing a marketing tool because they can help you create beautiful and professional-looking emails, landing pages, and other content. They also make it easy to create repeatable processes for your marketing campaigns.
ConvertKit and HubSpot both have very user-friendly templates that are customizable to fit your brand. However, ConvertKit has more than 100 pre-designed templates, making it significantly easier to create high-quality content.
HubSpot has fewer options for design and customization, which can be frustrating if you’re trying to match your brand’s style. It also makes the software less useful for creating automated sales funnels since there aren’t as many standard template styles available. The good news is that HubSpot’s templates are responsive and mobile-friendly, which means they’ll work well on any device.
HubSpot also includes a drag-and-drop landing page editor with some great features like custom code editing and the ability to preview your pages as you’re building them. This makes it easy for marketers at all levels of experience to create landing pages that convert.
Customers love the flexibility of ConvertKit’s templates, which let marketers adjust styles and content without editing HTML or CSS code. This makes it easy for someone with limited design knowledge (like me) to customize your template’s look and feel. The downside is that there’s no built-in A/B testing, so you’ll need to use a separate tool if you want to test different versions of your content.
HubSpot also has a very user-friendly design interface with great features like the ability to duplicate pages and preview how they’ll look on different devices. However, the design options are limited compared to ConvertKit, which can be frustrating if you want more control over your look and feel. The good news is that HubSpot’s templates are responsive by default, so they’ll work well on any device.
Forms
Forms are one of the easiest ways to collect leads; even those that aren’t interested in buying something right now. However, they may not be as simple as you think and should be a key part of your marketing strategy:
- What is it asking people? Figure out what information will provide value for visitors and make sure there are no extraneous fields.
- Is the form easy to use? Do not make people jump through hoops or think too much about how it works. This is especially important when your visitors are on mobile devices.
- How do you know if it’s working? Make sure there is analytics available so that marketers can see what fields get filled out and which ones don’t.
- How will you target the right people? Use lead segmentation to ensure that only those who are most likely to convert receive your marketing messages.
HubSpot offers a comprehensive set of tools for creating and managing forms, as well as detailed analytics so you can track their effectiveness. ConvertKit is more limited in this area but still does a good job.
If you’re looking for a marketing automation tool that can help you collect leads and track their progress through your sales funnel, HubSpot is the clear winner. However, if you’re only interested in forms and don’t need all of the bells and whistles offered by HubSpot, ConvertKit will do the job.
Marketing Automation
Marketing automation is a process that uses software to automate marketing tasks such as email marketing, social media marketing, and lead nurturing. It can save time and money while improving the effectiveness of your marketing campaigns.
HubSpot is the clear winner in this category, offering a wide range of features that allow you to create sophisticated automated campaigns. ConvertKit also offers some automation features, but they are more limited in scope.
If you’re looking for a tool that can help you automate your marketing tasks, HubSpot is the best option available. ConvertKit is a good alternative if you don’t need all of the features offered by HubSpot.
Deliverability
Deliverability is a critical component of any marketing campaign.
Many marketers have been burned by choosing tools that were not deliverable or had low rates of engagement! Hubspot is a top contender for anyone looking to select an automated email tool because they are one of the few with high levels of deliverability and extremely low bounce rates. If you are looking for a tool that will ensure your emails reach your audience, Hubspot is a clear choice.
ConvertKit also has high deliverability rates and an impressive platform that continues to grow. They have made it their mission to help small businesses succeed online and continue to release features that make marketing automation easier than ever. If you are looking for a tool that is easy to use and has high deliverability rates, ConvertKit is a great option.
Deliverability is critical when selecting a marketing tool. Hubspot is a clear winner when it comes to deliverability rates and bounce rates, making their platform the best option for anyone looking to ensure their emails reach their audience. ConvertKit is also an excellent choice with high deliverability rates and easy-to-use features.
Selecting a marketing automation tool can be daunting, but these two are clear standouts. Hubspot is the perfect tool for anyone looking to ensure their emails reach their audience with extremely high deliverability rates and low bounce rates, while ConvertKit has a powerful platform that makes marketing automation easy and continues to release features based on customer needs.
Reporting and analytics
Reporting and analytics are important factors in any marketing tool you select. This is because it allows for anyone who has access to review and understand how well your campaigns are performing, helping with future planning and strategy development.
This means that when looking into a company’s reporting options, one of the most important things to consider is whether or not the reporting is intuitive and easy to understand.
HubSpot has several great reporting options that allow you to see your progress over time. This includes the ability to compare against other accounts, benchmarks, and more!
Another benefit is their integration with Google Analytics which allows for easier tracking of website traffic. You can even set up email notifications so when important events happen (such as someone signing up or purchasing), you can be notified right away.
ConvertKit includes a very simple, but effective report system that organizes your campaigns by date sent, opens, clicks, unsubscribes, etc. This is great for new marketers who are looking to get an idea of how their email marketing efforts are performing.
One downside is that ConvertKit does not integrate with Google Analytics. However, they do offer a built-in reporting system as well as the ability to export your data into a CSV file for further analysis.
Overall, both platforms have great reporting and analytics options; however, HubSpot’s reporting is a bit more in-depth and easier to understand. ConvertKit’s reporting is simpler, but still effective for getting an overview of your campaigns.
Customer support
Customer support is important to almost every business owner.
Whether you’re looking for a marketing automation tool or just trying to choose the best email service provider, having good customer support is an absolute must. No matter how great your product is if no one can help solve problems then it’s not very useful at all. With that being said, let’s take a look at how each of these companies handles customer support.
Hubspot: HubSpot has a variety of resources available to help you solve problems and answer your questions, including an extensive knowledge base (which is searchable). If you can’t find the answers that you’re looking for there then they have phone lines open from Monday through Friday during business hours in the US, UK, and AUS. You can also submit a support ticket if you need more personal help.
ConvertKit: ConvertKit offers email support only (no phone line). They have a very quick response time (usually within an hour) and they’re open Monday through Friday from 0900 to 1700 EST. In addition, they also offer a ton of blog posts, tutorials, and videos if you need more help.
We’re giving this point to HubSpot because they have phone lines open for people who like that kind of personal attention or just can’t wait for a reply. ConvertKit’s email support is amazing, but it’s not as personal as talking to someone on the phone. That said, ConvertKit’s response time is insanely quick so they’re still our winner in this category.
Pricing comparison
Pricing is an important factor to consider when choosing a marketing automation tool. ConvertKit and HubSpot offer different pricing plans, so it’s important to compare the features of each plan to find the right tool for your business.
ConvertKit offers a basic plan for $29/month, which includes up to 1000 subscribers and limited features. The next plan up is $79/month, which includes up to 5000 subscribers and additional features. HubSpot’s basic plan is free but offers limited features. The next plan up is $200/month, which includes unlimited contacts and features.
ConvertKit is a more affordable option for businesses with fewer subscribers, while HubSpot is a better option for businesses with more subscribers.
Pricing is an important factor to consider when choosing a marketing automation tool. ConvertKit and HubSpot offer different pricing plans, so it’s important to compare the features of each plan to find the right tool for your business.
Audience Segmentation
Audience segmentation is important when choosing a marketing tool because you want to make sure that the tool you choose can easily help you target your desired audience. For example, if you are a small business targeting other small businesses, ConvertKit would be a better choice than HubSpot.
ConvertKit is specifically designed for creators – those who are blogging, podcasting, creating courses, etc.
HubSpot is designed for marketers who are looking to grow their business – so while it can be used by small businesses, its primary target audience is larger companies that already have a large following and revenue stream.
Audience segmentation is important when choosing a marketing tool because you want to make sure that the tool you choose can easily help you target your desired audience. For example, if you are a small business targeting other small businesses, ConvertKit would be a better choice than HubSpot.
When to Choose Convert Kit vs HubSpot
ConvertKit and HubSpot are both popular marketing automation tools.
ConvertKit is primarily for email marketing while HubSpot focuses on inbound marketing and covers all stages right from lead generation to sales enablement, making it a better option for businesses looking at the broad picture of their online presence like SEO, social media, and website design in addition to email marketing. However, ConvertKit is great for businesses that have a smaller subscriber list and are looking for more personal attention and hand-holding with their marketing automation.
When to choose ConvertKit
ConvertKit is best for bloggers and small businesses who want to take their email marketing to the next level. If you’re looking for a more sophisticated tool that can do a lot more than just send out emails, then HubSpot is probably a better fit for you.
If you’re just starting and want to keep things simple, ConvertKit is a great choice.
When to choose HubSpot
HubSpot is great for larger businesses with more complex needs, such as automated lead nurturing and scoring, marketing dashboards and reporting, and A/B testing.
HubSpot can also help you scale your marketing efforts as your business grows, with a larger number of available contacts and automated workflows.
Choosing the right tool depends on what you need it to do. If you’re looking for something easy-to-use with minimal features, ConvertKit is a great option. If you need more complex features and want to be able to scale your marketing as your business grows, HubSpot is the way to go.
How to connect ConvertKit + HubSpot
ConvertKit and HubSpot are both marketing automation tools that help you increase your revenue by improving how you engage with leads and customers.
However, they differ from each other when it comes to their pricing strategies, integrations, ease of use for non-technical users, and features.
You can connect ConvertKit to HubSpot using the HubSpot Connector. Connecting the two tools will allow you to use HubSpot’s powerful features, such as email marketing, contact management, and CRM, with ConvertKit’s lead capture forms and automation rules.
The main benefit of connecting ConvertKit to HubSpot is that it gives you access to HubSpot’s full marketing suite, which includes HubSpot CRM and email automation.
To set up the connection:
Log into your ConvertKit account and navigate to Settings > Connected Accounts. Click on “HubSpot” in the list of connected accounts. A form will appear that asks you to enter your HubSpot username and password.
Once you have entered your information, click “Authorize.” You will then be redirected to a page that explains the integration. Click “Okay, I’m In” to accept the terms of use.
Frequently Asked Questions
Which is best for creators?
The marketing tool that is best for creators is ConvertKit. HubSpot is a great tool, but it is more suited for larger businesses. ConvertKit was created specifically with creators in mind and has many features that are perfect for them, such as automation, tagging, and course creation.
ConvertKit also integrates well with other tools that creators commonly use, such as WordPress and Teachable.
HubSpot, on the other hand, does not integrate well with any of these services and requires a lot more manual work to complete tasks. Hubspot is better suited for businesses that are already established or have an existing client base where they can build upon what’s already there.
For creators, ConvertKit is the best bet because it offers features that are tailored towards them and doesn’t require as much manual work to set up marketing automation campaigns. With a simple drag-and-drop interface, tools that integrate with other platforms your business uses, and an easy-to-use contact form, ConvertKit is the best option for creators.
What is better HubSpot or ConvertKit for small businesses?
Small businesses who are looking for a marketing automation platform often look in the direction of HubSpot and ConvertKit. Both companies offer great tools, but it’s important to find which one is better for your specific needs.
Hubspot offers a free trial while Convertkit has an option with no monthly fee, so small businesses can start using the tools immediately. HubSpot is more expensive than ConvertKit with plans starting at $200 and going up to $500 per month, but they also offer a free plan for those who need it (with limited features).
Convertkit has plans that range from $29/month up to $299/month depending on your needs.
Hubspot offers more features, but they are harder to use and will require a lot of training before you can make the most out of their program. ConvertKit is easier to use with fewer features at a lower price point that making it much cheaper over time if your needs change.
What spurs paying and non-paying HubSpot users to look for an alternative?
HubSpot users have reported that they are looking for an alternative because of the following:
-The high cost of the software, which can be a barrier to entry for small businesses.
-The need for additional features, such as automation and email marketing capabilities.
-A desire for more personal support from HubSpot’s customer service team.
ConvertKit has emerged as a popular alternative to HubSpot, thanks to its lower cost and more user-friendly interface. However, ConvertKit lacks some of the features that are available in HubSpot.
Which is a better alternative for HubSpot, ConvertKit vs Kajabi?
ConvertKit is a great alternative to HubSpot. However, there’s another alternative to HubSpot that we’d like to share.
Kajabi is a great choice for bloggers and marketers who need to sell products or services online, manage content and deliver personalized experiences in email marketing. Kajabi’s user-friendly tools help marketers create their membership site without any technical knowledge required!
ConvertKit and HubSpot both offer great features, but when it comes to price and ease of use, Kajabi is the clear winner.
If you’re looking for a powerful marketing automation tool that’s easy to use and won’t break the bank, we recommend checking out Kajabi!
Which is a better alternative for HubSpot, Ontraport vs ConvertKit?
Ontraport and ConvertKit are both great tools for marketing automation, but which is the best alternative to HubSpot?
Both ConvertKit and Ontraport are powerful tools that help you manage your email subscribers. They provide many of the same benefits as direct mail services do. The difference lies in how each tool works with marketers.
Which tool should you choose?
Choosing a marketing tool can be a difficult decision. Both ConvertKit and HubSpot offer a lot of features, but they each have their own strengths and weaknesses.
If you’re looking for a powerful tool that can do everything, HubSpot is the better choice. However, if you want a tool that’s specifically designed for email marketing, ConvertKit is a better option.
So which tool is right for you? It depends on your needs and what you want to achieve with your marketing. If you’re not sure, try out both tools and see which one works best for you.
