Email Marketing Best Practices: 10 Ways to Drive Engagement, Build Your List and Sell More

email marketing

It’s no secret that email marketing is an effective way to drive engagement, build your list and sell more products. What may be a surprise is how many people are still sending out poorly targeted or uninteresting emails with little success. In this post, we will explore 10 ways to help you improve your email marketing results through better segmentation, design, and content strategies.

How do you do email marketing?

Email marketing is an effective and inexpensive way to market your company, products, or services. It’s also a great way to build relationships with customers.

Email is personal, meaning it goes directly into someone’s inbox without passing through any gatekeepers (like social media networks) first before reaching them–making it easy for people to stay connected with what you’re doing at all times. Email marketing also leads to customer loyalty and an increase in sales.

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What is included in email marketing?

Email marketing includes a variety of methods to engage with your audience. This can include an email newsletter campaign, automated emails, and campaigns that have been triggered by events such as shopping cart abandonment or purchase completion. Added bonuses are that the cost is relatively low for this type of method in comparison with other forms of advertising; it’s easy to track metrics on engagement rates, clicks, opens, and so forth because it all happens within one platform; you’re able to segment contacts based on demographics like gender or location which makes targeting specific markets easier than ever before, and finally there is more opportunity for personalization since people tend to open emails from businesses they know better than those from unknown sources.

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What is email marketing used for?

Email marketing is useful in business for a number of reasons.

For example, email is the fastest way to communicate with your readers, and it’s the most cost-effective method for reaching new potential customers. When marketers use mailings as part of their overall strategy, they can build relationships with past customers and create an emotional connection that will increase sales. They also have the opportunity to send promotions about products or services on sale in order to generate more revenue. Email marketing campaigns are much cheaper than other forms of advertising such as TV commercials because you only pay for one time instead of paying every time someone watches your commercial (if anyone even does).

It’s important to think of the customer experience when designing emails. An effective strategy is often more than just a sales pitch, but includes content that educates and informs the reader on topics related to their needs or interests. For example, if you’re selling athletic shoes for men, it makes sense to include articles with advice on what type of running shoe will fit best based on foot size and activity level. Not only do these pieces provide value-added information for readers who have already bought from you (and are in need of product care), they also create an opportunity for new customers by providing them with something compelling enough to tempt them onto your list for future purchases.

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What are email service providers?

Email service providers are companies that provide email options to businesses.

Email service providers offer a variety of features, such as ad serving, spam protection, and storage tools.

Some email service providers provide a free version of their features, but there are also paid versions that offer more.

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How do you create email marketing campaigns?

The key to creating a successful email marketing campaign is to have a strategy. The best way is to start an email marketing campaign with the objective in mind, and then figure out what messages you need to convey therefrom.

A well-organized email marketing plan will help you identify your goals for your campaigns, prioritize which segments of your list are most important based on those goals, organize content accordingly for each segment of subscribers so that they can quickly find information or conversion points relevant to them (i.e., free white papers), and determine how often the emails should be sent as well as when this timing should take place throughout the year.

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What are the best email marketing services?

Mailchimp

Mailchimp is a great platform for your email campaigns whether it’s your first email marketing campaign or if you have a few campaigns under your belt and are looking for something more robust. Mailchimp is free to use, but the cost of upgrading grows with the number of subscribers who join your list.

Mailchimp’s free email marketing service provides everything you need to get your email marketing campaign off the ground: free templates, drag-and-drop editor, metrics, and more.

Furthermore, Mailchimp has integrations with other apps such as Shopify for e-commerce stores or even Slack.

It also provides a lot of great features which are really helpful in managing and measuring your campaigns including autoresponders (which can be set up based on how long someone hasn’t opened an email), signup forms that capture people’s emails when they visit a specific page, social media integration so you’re able to link back or post about whatever you might have pushed out via email. It also includes analytics tools like reports on open rates by time frame and device type.

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Mailerlite

If you’re just starting out and want an email marketing service that will let you create simple email newsletters without having to pay any money upfront or after using it (unlike some other services), then Mailerlite may be a good option for you as they offer 500 emails per month at no charge! Yup, we said zero dollars down; not even one dollar if you don’t need them right away.

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Constant Contact

Constant Contact is an email service provider that offers a variety of email marketing services and is trusted by some of the biggest brands in the world. It’s easy to use, has many templates available for you to choose from, and it lets you create emails that are targeted specifically towards your audience without having any technical skills or expensive equipment necessary.

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Messenger Bot

Messenger Bot is slowly getting attention as one of the best marketing tools today. If you want to start an email campaign but you’re on a budget, Messenger Bot is the perfect option for you.

Messenger Bot can help you send automated responses in emails, build subscriber lists, and send drip feed campaigns. Send targeted emails to your subscribers with ease.

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Email Marketing Best Practices

Magento 2 doesn’t come with a price tag – it’s free. One of the most powerful features of Magento 2 is the open-source platform. This means that if you’re a developer that wants to integrate advanced functionality into your site or customize it, you can do so without having to pay for anything.

Use email automation for your email campaigns

Email marketing automation will allow you to make your email campaigns more efficient.

Email marketing automation will also make sure that your contacts are not annoyed by receiving too many emails from the same company, and it will help keep track of who has opened what so you don’t send out unwanted messages.

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Choose the right email marketing software for your business

Choosing the right email marketing software is essential to create effective email marketing campaigns. The software should be able to integrate with major email providers like Gmail, Yahoo or Outlook.com

Email marketing software ensures your emails reach the inbox. It should also have drag and drop features that make it easy for you to create email campaigns without extensive coding knowledge.

Customer engagement is a key component of any successful marketing campaign as they are more likely to buy from brands who provide them with an exceptional experience, not just those with good products or low prices (sounds like Klaviyo!). In addition, people will be more likely to purchase products if you give them real value by providing helpful articles and content on your blog that matches their interests but provides new information too.

There are several free email marketing services that you can use if you’re on a budget or just starting your business.

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Create a catchy subject line

A subject line is the first thing a subscriber sees when they open their email inbox, and it’s your chance to make a good impression. Subject lines should be short yet descriptive about what will be inside that promotional message.

A subject line can also include call-to-actions (CTAs), such as “Hurry! Last Day!” or “Last Chance!”. It is best practice to keep these concise with around 25 characters for maximum impact – though copywriters have been known to get creative by using numbers in place of letters, emojis instead of words, etc., so there are no hard rules here.

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Segment Your Email List

Segment your email list by interests and demographics. This will help you better tailor the content of your emails to your readers, which in turn will increase engagement rates, build customer loyalty and drive more sales.

The recipients are reading something that is relevant to them so they’re less likely to unsubscribe or stop opening future messages from this sender.  Connect with the right people at the right time.  Don’t send holiday promotions during the back-to-school season if most of your customers don’t buy for holidays. If a reader doesn’t open anything past offers featuring iPads, then it may be best not to include these in your campaigns.

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Personalize your marketing emails

Personalized marketing emails are more likely to generate revenue.

When subscribers are receiving content that is tailored to their liking, they’re much less likely to unsubscribe or stop opening future messages from this sender.

You have to create a plan. Start by targeting your email list with general subject lines for the first round of emails. Once you’ve sent these out and have some engagement statistics, then create more personalized titles for the second round.

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Use Good Design Practices in Your Emails

Designing emails may seem trivial but it can make all the difference between someone reading an email or not clicking on anything at all before deleting it without even giving it a glance.

Make sure the text isn’t too small so readers don’t need their glasses.

Layer in relevant imagery and links to your offer.

You’ll not only increase open rates but also the chances of a click-through on any included images or advertisements.

Make sure you don’t have more than six lines at a time, as it’s difficult for readers to know where they are when scrolling down an email list with emails that all look similar. Maintain text alignment throughout so people can scan different items quickly without losing their place.

Use hyperlinks within the body copy of an email instead of inserting them into titles because this way there is less chance of spaces being added by mistake between words – which could leave readers scratching their heads wondering what those missing spaces were trying to say!

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Design drip campaigns

Drip campaigns are a series of emails that are scheduled to be sent out at specific intervals. They are useful In keeping your email subscribers engaged so it’s important to include them in your email marketing strategy.

The purpose is so customers always have access to your content – even if they can’t make it through the whole email in one sitting.

You’ll also want to ensure you don’t send too many emails in a row, as this could lead subscribers from opening any messages from you because there will be an inbox full and people often see it as spammy behavior.

A good rule of thumb is not to exceed two weeks between each automated message or three emails within a week’s time period- although once again, use what makes sense for your business!

Messenger Bot helps you design drip campaigns with much ease and boost your marketing efforts.

Optimizing your call to action also helps in improving the results of your email marketing campaign.

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Conclusion

Email marketing helps grow your online store so it’s essential to leverage the power of email marketing. It helps increase brand awareness across marketing channels. Choosing your email marketing platform is also important in creating an effective email marketing campaign. The best email marketing service is the one that fits your business.

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