How To Use Facebook Interest Explorer
Facebook Interest Explorer uses Facebook’s API to reveal interests that are hidden from most advertisers, so you can save hours on interest research and find the perfect low-competition keywords to lower your advertising costs by up to 25% instantly. This is done by targeting these hidden interests that most advertisers are not able to.
Facebook Interest Explorer Overview
First, go to the left menu then click on Facebook Interest Explorer and its page will show. When you enter a keyword in the detailed targeting section in Messenger Bot, it shows an exportable list of interest at the bottom of the page.
Type your Interest on the given input this will be used to search interest, for the keyword example: soccer.
Click the type of interest, a dropdown menu will show. Choose what type of Interest you’re looking for.
Click the language menu, a dropdown menu will show. Choose what language you want to use in searching interest.
Click the Get Interest button to show all the Facebook page results or click on Get CSV to export interest results to CSV format.
All the interest result you selected will be listed in the Selected Keyword section. You can copy it by clicking the Copy list to clipboard button or export it as CSV by clicking the Export to CSV button.
Types of Interest and Description
College Targeting
This type of interest will be filtered and autocomplete your result with all the school/college available in searching interest. Example keyword: university.
This type of interest will be filtered and autocomplete your result with all the school/college majors available in searching interest. Example keyword: university.
Zip Code
This type of interest will be filtered and autocomplete your result with the zip code you entered available in searching interest. Zip Codes are available for these countries: Austria (AT), Australia (AU), Belgium (BE), Canada (CA), Switzerland (CH), Cyprus (CY), Czech Republic (CZ), Denmark (DK), Estonia (EE), Spain (ES), Finland (FI), France (FR), United Kingdom (GB), Hungary (HU), Italy (IT), Lithuania (LT), Latvia (LV), Morocco (MA), Malta (MT), Netherlands (NL), Norway (NO), New Zealand (NZ), Poland (PL), Portugal (PT), Russia (RU), Slovakia (SK), San Marino (SM), Thailand (TH), Turkey(TR), and United States (US).
Interest targeting (main function)
This type of interest will target everyone with specific interests in any topic that is available in searching interest. Example keyword: soccer.
Target interest (put any string keyword), Target behavior (put any string keyword), Life events (put any string keyword), Industries (put any string keyword), Income (put any string keyword), Family status (put any string keyword), User device (put any string keyword), Demographics (put any string keyword). All of this type of interest will retrieve and automplete your result with all possible demographic targeting options. Example keyword: (put any string keword for search).
Suggestions based on interest targeting
This type of interest will target specific interest based on the result of the interest targeting.
Work employer
This type of interest will be filtered and autocomplete your result for your work employer. To search for all work employers starting with bus use the keyword: bus.
Job title
This type of interest will be filtered and autocomplete your result for the job title. To get all job titles starting with bus use the keyword: bus.
