Messenger Bot – Messenger Broadcasting – SMS Broadcasting – Broadcasting Part 1

Broadcasting

The Broadcasting feature allows you to send messages in bulk and helps you broadcast via SMS and emails. You can create subscribers’ campaigns and compile a list. Broadcasting helps you send promotional messages to the targeted audience. You can send emails and SMS to the people using different platforms like Twilio discussed in the Twilio SMS campaign demo section and SMTP API, Mandrill API, in the respective sections.

To view this section, navigate to Broadcasting from the navigation menu located at the left below the Automations section. Tab on Broadcasting and click any under it. A screen containing the following 4 sections will appear:

A screen containing the following four sections will appear:

• Messenger broadcasting
• SMS broadcasting
• Email broadcasting
• Sms/email sequence campaigner (external contacts):

Messenger broadcasting

Messenger broadcasting is used to send promo messages and target the real audience for you. This section has Subscriber broadcast and OTN subscriber broadcast options. The details of this first option are given below:

Subscriber broadcast screen consists of a list of page numbers, you can search for a specific page by using the search bar. You can adjust the number of templates to be viewed per page. You can also arrange them in either ascending or descending order by selecting the arrows from the header. You can choose the date range for the narrowed search. You can also sort them out based on their status.

Create campaign

You can create a new subscriber broadcast campaign by following the steps given below:

1. Select from the top of subscriber broadcast campaign.
2. An add subscriber broadcast screen will appear.
3. Provide the following campaign details:
   1. Campaign name
   2. Select the page for which you want to create the campaign
   3. Select a broadcast type: It can either be non-promo or 24-hour promo
   4. Select a message tag from the dropdown menu.
   5. Choose the targeting options for better reach to your post, based on your gender, time zone, and locale selection.
   6. Choose message templates and sending time.

You can also see the subscriber numbers displaying on the right side of your screen in the Summary section.

Once you have provided all information, select Create campaign.

Once you have created a campaign, it will be executed from your Facebook page account and will broadcast to multiple targeted audiences.

SMS Broadcasting

SMS broadcasting is used for sending SMS in bulk, helping in managing the SMS campaigns. This section consists of three options:

• SMS API settings
• SMS campaign
• SMS Template

The details of these options are given below:

SMS API settings

To access the SMS API settings, select the Actions option in SMS API settings section of SMS broadcasting.

A list of gateways will appear on the SMS API screen. You can perform following actions from this view.

• Send SMS by selecting the icon against a particular gateway.
• View API information by selecting icon against a particular gateway.
• Edit the API you want to update.
• Delete the API.

Create API

You can also create a new API from SMS API screen. Follow the steps given below:

1. Select button from the SMS API
2. Provide the gateway name.
3. Provide the Authentication key/ API Key.
4. Enter your secret password you want to set.
5. Enter the ID of your API.
6. Provide the Sender ID.
7. Set the status of your API.
8. Once you have done all these settings, click on Save.

SMS campaign

To access the SMS campaign, select the Actions option in SMS API settings section of SMS broadcasting.

SMS campaign screen consists of a list of SMS API, you can search for a specific API by using the search bar. You can adjust the number of APIs to be viewed per page. You can choose the date range for narrowed search. You can also sort them out based on their status.

• View the report by selecting .
• Edit the campaign
• Delete the campaign

Twilio SMS campaign Demo

To start an SMS campaign, you need to get an API key for integration from Twilio. You can access Twilio from your web browser. Follow the steps given below:

1. Open the following link in your browser: https://www.twilio.com/
2. The Twilio login screen You need to sign up for first time login.
3. You will also receive an authentication email. Follow the link, it will redirect to the dashboard.
4. Now you need to reach the Settings option from the left navigation menu.
5. A sub menu will appear, now select API Keys A list of API Keys will appear on the screen. You need to create a new key.
6. Select the icon from the table header. You can provide a friendly name for your key and the type of your key.
7. Select Create API Key. A new API key will be generated, copy it to use.

8. Go to Messenger Bot Navigate to Broadcasting then go to SMS API settings. Select Actions, a screen containing a list of SMS APIs will appear.
9. Select button from the top of the screen.
10. A New SMS API modal will appear, select the gateway, provide the API Key in the field.
11. Provide the authentication token, sender ID and user name. Hit Save.

12. Now this SMS API, will help you make a new SMS campaign. Go to SMS campaign, then select Actions.
13. Select from SMS campaign
14. A Create SMS campaign view will appear. Provide the campaign name and message.
15. Now Select the SMS API from the dropdown menu which you created in Step 11.
16. Select the page for which you want to make this campaign. A number of subscribers will appear in the toll.
17. You can also choose the targeting options.
18. You can select the number for Contact field either manually or import the CSV file and add your country code.
19. Select a sending time, along with time zone.
20. Select Create campaign.

Once you have created a campaign, it will send SMS to all chosen people and broadcast the messages to them.