In the world of marketing, there are a lot of options. No matter who you are or what your business is, it can be tough to know which software will work best for your needs. In this article, we’ll compare three different types of marketing software and help you find the right one for you!
The Infusionsoft vs HubSpot vs Messenger Bot comparison will tell us about the pros and cons of each type. We’ll also talk about pricing models so that you know how much each option costs before making a decision.
What is marketing automation?
Marketing automation is the process of using software to plan, orchestrate and measure your marketing efforts in a systematic way. The goal is to use this automation technology for lead generation by targeting leads with appropriate content at every stage of their buyer’s journey.
Marketing tools can automate tasks such as email campaigns, customer surveys, or any other type of outreach that you do on behalf of your company. These tools will allow you to target customers across various channels like web forms, social media posts, SMS text messages, and telephone calls so that they are contacted through whichever medium they prefer.
The best automation systems offer robust reporting capabilities which help marketers understand how successful an automated campaign was after it has been executed – even if there were no human interactions involved in executing it. This data can help marketers tweak their campaigns to increase conversions and ultimately improve sales revenue for the company.
Marketing automation can be a very powerful tool, and for a small business, it is often the only way to make marketing work. However, there are many different types of systems that offer this type of functionality. HubSpot offers some great features for marketers but if you don’t have an extensive budget then Infusionsoft may be a better option as they charge based on usage rather than a number of customers or leads. Also, Messenger Bot technology allows you to communicate with your audience at any time without having to worry about creating content-specific messages – which is perfect when you need to send out information quickly during emergency situations.
Whichever system best fits your needs, understanding how each one work will help ensure the success of your company.
Marketing Automation Software Comparison
Let’s take a look at the features of each platform to help you decide which platform is best for your business.
User Interface
Infusionsoft
Infusionsoft is a marketing automation platform that works to make it easier for businesses and marketers to achieve their marketing goals. Its user interface is very intuitive and easy to use.
HubSpot
One of the many things that HubSpot is known for is its lead management system, which helps companies track leads from all sources on a single platform. The customer can then better determine what channels are driving interest in those prospects.
Hubspot’s user interface is very clean and easy to understand.
Messenger Bot
A Messenger bot is a chatbot that can be used on Facebook or in the messaging app of your choice. It uses messages instead of clicks, taps, and swipes for user input. The interface for a messenger bot may seem foreign at first if you don’t use it often; however, once acclimated to its format, it’s quite simple to use. Its visual flow builder is also very intuitive and easy to use.
Conclusion:
In conclusion, the user interface for Infusionsoft is more complex than that of HubSpot or Messenger Bot because it has many features embedded into its design that are not as present in either of the other two marketing software platforms. The user interfaces for both Hubspot and Messenger bot are significantly simpler due to their lack of extra features, but they can be quickly learned on a personal level with minimal effort required. Ultimately, anyone will work just fine depending on what’s most important to you personally.
Pricing
Budget is important especially if you’re just starting your business. Here are the pricing plans of each marketing platform.
Infusionsoft
Infusionsoft’s pricing starts at $56/month for the first 5 months, including 500 contacts and 1 user. Infusionsoft Pro is priced at $112/month, while Infusionsoft Max is priced at $140/month for the first 5 months.
All plans include CRM, payments, unlimited emails, lead capture, sales and marketing automation, data migration support, mobile app, email marketing, and customer support.
HubSpot
HubSpot’s pricing plans are the most expensive among the three. The Starter plan is $45/month with 1,000 contacts, while the Professional plan is $800/month with 2,000 contacts. The Enterprise plan is $3,200/month with 10,000 contacts.
Messenger Bot
Messenger Bot is the most affordable platform among all three, costing $4.99 for the first 30 days and $9.99 for the succeeding months. This is a great option for small business owners who want to access a lot of features in an affordable price.
Conclusion:
Messenger Bot is perfect for small businesses with a small marketing budget. Medium-sized businesses and large enterprises are the best fit with Infusionsoft and HubSpot.
Integrations
Integrations are important when finding marketing automation tools that suit your business. Let’s take a look at the integrations available in each platform.
Infusionsoft
Infusionsoft allows integrations with a variety of CRMs, email marketing tools, and e-commerce platforms. Some notable integrations are Google Sheets and Zoho for business applications.
HubSpot
HubSpot has a robust selection of not only the type but the number of available integrations with other software programs such as data management systems like MySQL or MongoDB to help you track your customers’ journey through your sales funnel the way down to their eventual conversion point.
Messenger Bot
Messenger Bot integration comes to access to Zapier which allows users greater flexibility in terms of automating repetitive tasks that may require more complex processes than most automated workflows involve (e.g., accessing files stored on an external web service).
Zapier is also integrated with Google Sheets which is helpful for users who are looking to simplify their data management.
The integration with WooCommerce gives business owners the ability to create and send online store content updates from within Messenger Bot so that they can save time managing Facebook messages while still connecting with customers on a personal level.
Conclusion:
Integrations with third-party platforms are an important consideration in your marketing automation tool choice. For businesses that want to streamline their data management, HubSpot is the best option as it integrates with a variety of backend platforms for CRMs and business applications like Zoho and Google Sheets.
Infusionsoft has integrations only with email marketing tools and e-commerce software such as WooCommerce but does provide integration with third-party customer relationship managers (CRMs) like Salesforce so if you have one already set up this may be the better option for you.
Messenger Bot’s Zapier integration allows users greater flexibility when automating more complex tasks than most automated workflows involve while its integration with Google Sheets simplifies data management by allowing users to access files stored on external web services.
CRM
CRM, or Customer Relationship Management, is an essential aspect in small businesses.
Infusionsoft CRM
Infusionsoft’s CRM software is the most robust of all three. You can create custom data fields that are specific to your business needs, and then filter them within a CRM dashboard so you have an overview of what’s happening in your business at any given time.
On top of Infusionsoft’s standard features like assigning campaigns, tasks, email templates, and workflow automation tools for sales leads or customer support inquiries, there is also customizable segmentation.
HubSpot CRM
Compared with other platforms on this list HubSpot has fewer customization options when it comes to its CRM software but still offers some basic functionality such as lead management and reporting capabilities. However, they offer more specialized solutions outside their core functions which includes website design software (Hubspot Website Builder), email
Messenger Bot
Messenger Bot’s CRM is based on their chatbot that can be customized to your needs. Messenger Bot is best for those who want to start a new business from scratch or if you are looking to automate tasks.
Conclusion:
Hubspot’s CRM software is the most robust of all three.
It has less customizable CRM software but offers more specialized solutions outside its core functions which include website design software and email automation tools for sales leads or customer support inquiries. Hubspot also syncs with your other business apps like Google Analytics, Dropbox, Slack, etc. so you can easily see how it’s affecting your marketing campaigns as well as improve them.
Infusionsoft’s CRM software is the second-best in terms of customization options and ease-of-use when compared to its competitors on this list. They offer more data fields than any other platform on this list such as custom data fields that are specific to your business needs and then filter them within a CRM dashboard so you have an overview of what’s happening in your business at any given time.
Messenger Bot CRM software is the most basic and versatile when compared to other platforms on this list, making it best for those who want to start a new small business or if you are looking to automate tasks. Messenger Bot’s chatbot can be customized based on your needs so that you’re only receiving information relevant to your company such as weather reports, local events, news headlines, etc. It also syncs with Google Calendar which means every event you add will automatically sync with their calendar and vice versa.
Customer Support
Customer support is also important in choosing a sales and marketing automation tool.
Infusionsoft
The customer support team of Infusionsoft can be reached via phone, email, live chat or Twitter.
The Infusionsoft Support Team offers 24/365 phone, email chat or Twitter response times that are available around the clock (however not all of these options are always staffed). They offer live chat with reps who will answer any questions users have about your account or product. For general inquiries they use Email ticketing system where customers submit tickets using an online form.
HubSpot
The customer support team of HubSpot can be found by clicking on the “Chat” tab on their website at the top-right corner.
Users may also access this function by selecting ‘help & training’ from the left navigation panel and then ‘contact us.’ Messages sent through these channels are usually answered within 24 hours during business days but not necessarily always right away.
Messenger Bot
In addition to one-on-one messaging with friends, Messenger users can now easily message businesses for help about their products and services without ever having to leave the app.
Conclusion:
Infusionsoft leads the pack in customer support, with an average response time of just over one hour and a lengthy knowledge base. HubSpot’s response times are slightly quicker at just under 45 minutes on average, but its knowledge base is far more limited than Infusionsoft’s. Messenger Bot has no self-service options whatsoever.
Hubspot does have live chat features for free but they’re only available Monday through Friday from 12:00pm to 11:59pm EST MST CMT CST (Arizona). If you need help outside those hours or on weekends, then your best bet would be contacting their sales team who will charge $150+ per month depending on how much consulting work you want them to do.
Email Marketing
Email marketing automation features are also important when choosing a marketing platform.
Infusionsoft
Infusionsoft’s email marketing automation features are powerful and robust. The software includes standard email marketing automation tools, such as automated drip campaigns that can be scheduled to go out over time so you don’t have to manually send each one right away.
HubSpot
The HubSpot platform is great for email marketing campaigns. You can create templates and landing pages with HubSpot, and then use them to create emails. The templates can be customized with personal information, like the recipient’s name and company name.
But the email marketing automation features in HubSpot are limited: it doesn’t have any automatic triggers that trigger automated messages at a certain time or when an event occurs (like after someone signs up for your newsletter). Infusionsoft has customizable automation settings which allow you to set these triggers so they’ll send out predefined messages automatically at different times without any manual intervention on your end. This is great for businesses who don’t want their employees spending hours each week organizing campaigns manually – instead, they let the software do all of the work!
Messenger Bot
Messenger Bot’s email marketing automation is simple. You can send unlimited bulk messages for your email campaigns, manage your email list, and send automated replies to emails.
Conclusion:
Each platform has email marketing automation features, but Infusionsoft is the best choice when it comes to this aspect.
Infusionsoft’s email marketing automation tools are powerful and robust. With these automated drip campaigns that can be scheduled to go out over time so you don’t have to manually send each one right away, as well customizable automation settings which allow you set these triggers so they’ll send out predefined messages automatically at different times without any manual intervention on your end – it makes for an easy way for businesses who want their employees spending hours every week organizing campaigns themselves instead of doing all the work in-house. This software tool has everything needed from campaign management and customer segmentation down to lead nurturing with a secure double opt-in process.
Marketing and Sales Automation
Sales teams need automation to stay on top of customer interactions and sales opportunities. HubSpot provides a full suite of marketing as well as automation tools to manage your pipeline, nurture leads, and close deals.
Marketing teams, on the other hand, need automation to stay in front of their audience. Infusionsoft is a full suite for marketing as well as automation tools to manage your pipeline, nurture leads, and close deals.
Marketing teams need automation too! HubSpot has both marketing and sales automation so that everything–from lead scoring systems to social media ads–is streamlined with one easy dashboard interface.
Infusionsoft
Infusionsoft’s sales automation tools help customer move smoothly across the sales pipeline. From lead scoring to workflows, Infusionsoft is designed for modern sales success.
Infusionsoft’s marketing automation tools help brands stay in front of their audience with highly personalized messaging. From social media ads and website email capture to post-lead nurturing campaigns, the needs of your business are met at every step.
HubSpot
HubSpot’s suite offers a completely integrated solution: from lead generation through sale closure, HubSpot has all the capabilities you need–plus advanced features that make it much easier than ever before for marketers to operate well without IT support.”
Messenger Bot
Using Messenger as its foundation, bots allow small businesses easy access into Facebook’s nearly two billion monthly active user base. Messenger Bot’s automation can increase your conversions and lower your costs.
Conclusion:
Marketing and sales automation tools for small businesses are important. Messenger Bot is the best marketing and sales automation platform if you’re on a budget.
Infusionsoft is the best marketing and sales automation platform if you’re ready to invest in your business. HubSpot gives a full suite solution for both marketing and sales initiatives.
Which of the Marketing Automation Tools Is the Best Choice for Small Businesses: Hubspot vs Infusionsoft vs Messenger Bot?
The best platform for small businesses will depend on what tools they need or want. It’s important to consider how much of each toolset you need in order to know which one is the best choice. If you are looking more into automation-based marketing like email sequences then it may help simplify things if you go with an automated solution like Infusionsoft or even Facebook Ads Manager because this way all interactions can happen within the same platform instead.
Marketing automation is important in every inbound marketing strategy. However, different companies have different needs. It’s important to figure out what tools you need and then decide which platform can provide those for the best price.
