We all know that social media is a great way to stay in touch with friends and family, but did you know it can also help grow your business? Facebook has become one of the most popular platforms for businesses to use when trying to reach new customers. The question is: what time should you post on Facebook if you want maximum engagement from your audience?
Read this blog post for tips on how to get more likes, shares, comments, and followers!
Why does timing matter when posting on Facebook?
In social media marketing, timing is everything. You need to post at the right time in order to maximize your reach on a particular social media platform.
Successful posts on Facebook will have a higher chance of engagement if you post at the perfect time.
The best times to post on Facebook are Monday through Friday, with peak hours being from 11 am – 12 pm and then again between 11:30 pm – 12:30 am
There’s a sweet spot in which posts see about 20% more interactions than usual during these two periods each day. Posts made outside those windows still do well, but not as well as their counterparts posted within them.
When should I post on Facebook?
The best times to post depend largely upon what you’re trying to accomplish – if your goal is likes, then posting around lunch or dinner time will likely yield the most engagement.
If you are looking for comments, then post in the morning or at night when people tend to be more active on Facebook.
The key here is experimentation and what works best with your target audience’s habits- find out how they respond and adjust accordingly!
What time is the best time to post on Facebook on Friday?
If you want to post content on Friday, the best time to do so would be between 12 pm and 11 am PST.
The first thing you’ll notice is that Fridays are much busier days for posting content on Facebook than any other day of the week! A graph showed the average engagement rate on Fridays. You will also notice how busy they are during business hours as well as late at night when most people get home after work or school. On the other hand, Mondays can often be downtimes if you post during the day.
The chart also highlights that the best time to post on Fridays is the afternoon, as you’ll see in the “best times” section below:
- 12 pm-11 am PST – average engagement rate of 0.94% and a total number of engagements at 73,251
- 11am-12pm PST – average engagement rate of 0.78% with 46,431 engagements
What day is the best day of the week to post on Facebook?
Most successful posts are typically posted on Mondays, even though Facebook engagement is highest on Tuesdays. This may be because people are catching up with social media after they get back from work and school that day.
In fact, successful posts have been more likely to occur Monday through Friday than any other day of the week since February 2017.
There’s one exception: Posts published on Sunday were most successful between March 2016 and September 2018, a period when fewer business hours meant less competition for attention among users. This could also be due to Sundays being a popular time for family gatherings. Facebook users were also less likely to be on Facebook while they were at work or school, which may have contributed.
Posting on weekends was more successful from October 2018 through December 2018, when many businesses are closed and people’s attention is free for catching up with friends and family online. Sunday posts were most popular in this period because the majority of social media users tend to post later in the day (between noon EST and midnight).
How often should I post on Facebook?
Facebook posts have the best engagement rates when they are posted more frequently, rather than less often.
A study found that posts on Facebook reach a wider audience and have greater levels of engagement if there is a higher number of posts being made each day. This can be attributed to how users interact with social media feeds- whether consciously or unconsciously, humans tend to scroll through their feed much faster when it’s filled up with content compared to one post every few hours or days.
Posts on Facebook also generate better interactions from audiences because these posts provide them with new information at an interval that prevents them from getting bored by seeing the same thing over and over again in their News Feeds.
Every hour makes a difference! Posts on Facebook see drastically different responses depending on how often they are posted.
Posts that are posted every hour or less see an average of 3000 interactions per post, whereas posts that are published every day will only generate about 100-400 reactions on average.
This is because more frequent posting forces audiences to interact with the content much more than once a day in order for it to be relevant and interesting enough for them to continue scrolling through their feed and have fun interacting with the page as well! It also helps increase engagement by reminding people who don’t check Facebook all throughout the week just how much new content has been added during those days between each time they log onto their account.
How do you find the optimal time to post on Facebook?
Finding the optimal posting times on Facebook can be challenging. There are a few things you should keep in mind when making this decision.
Finding the optimal posting time on Facebook is not as easy as it sounds. There’s a lot of data out there, but it isn’t always useful and helpful to business owners, marketers, or entrepreneurs because we have to take into account different audiences at various times throughout the day and week. Here are some tips for finding your best time:
Use Facebook Insights to know your audience
The Facebook Insights tool can help you know more about your target audience. Use Audience insights to know more about your current and potential customers.
It allows you to see what they like, their demographics, how often they engage with posts from a certain page or post type (video, photo), when is the best time of day for them to be on Facebook, and how many people live in that area. It’s also helpful because it shows which content types are performing well based on engagement rates so you don’t just base it off likes or shares. Likes don’t always equate into views while shares do equal views as do comments if someone decides to share it then comment too!
Use the Facebook Page Insights to find out what time your audience is most active.
If you are just starting to use Facebook, the insights tool can help you find the best day and time of the week for posting in order to maximize your reach. Just remember that this may change as your business grows or more people become aware of it.
Use Facebook Insights (or other online tools) to know when your audience is most likely to be using Facebook so they have a chance to see what you do next!
Consider posting at different times during the week if possible; explore which posts perform well with various audiences before settling on one particular post timing formula. The insights will also let you know how many impressions or clicks your posts are getting each day or week.
If you have more than one Facebook page, it can be helpful to experiment with different posting times on both pages in order to see what gives you the best results. The insights will also let you know how many impressions or clicks your posts are getting each day or week.
The key is finding when people on Facebook are most likely answering and interacting with a post so that they have a chance of seeing what I do next! Remember that this may change over time as your business grows. Explore which posts perform well with various audiences before settling on one particular post timing formula.
Understanding your own audience and knowing which content is performing well will bring success to your Facebook marketing strategy.
Run A/B Tests
A/B tests allow you to test two different headlines and see which one performs better. For example, if your headline says “The Best Time To Post On Facebook,” then create another headline that says “How You Should Optimize Your Posts.”
And this is what I found: When posting at the optimal time of 12pm in a given local timezone (e.g., Eastern Standard Time), posts are seen by an average of 26% more people than when posted late at night or early morning hours. These results held true across all tested locations and on both desktop and mobile browsers–both iOS and Android devices alike!
A/B tests can also help you determine the optimal posting schedule to get the maximum exposure to your Facebook audience.
Keep in mind the different time zones
You should also consider the time zones of your global audience. Posting at the optimal time for a local audience may or may not be the right time for your global audience.
In this example, if you are in Australia and posting on Facebook at 12pm (AEST) it is 11 am (PST). This would mean that most of your Western-based followers will have already seen your post while those in other parts of the world might still see it when they wake up from their sleep.
Also, consider your audience in a central time zone. For example, if you are in the US and most of your followers are from other parts of the US.
Check the posting times of your competitors
Aside from knowing when your Facebook fans are online, knowing the posting times of your competitors can also be important. It is key to know when your competitors are posting on Facebook and other social media platforms and what types of content they post so you can time your posts accordingly for maximum engagement.
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Consistent engagement on social networks is critical for business success. But with so many tools and platforms to manage, it can be difficult to determine the best time of day or week to post on each one.
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