HubSpot and Asana are two popular marketing automation platforms that can help you to improve your conversion rates. They both offer many of the same features, including email marketing, lead tracking, analytics reporting, social media management tools, and more. Which one is better for you? That may depend on what type of business you have or how experienced with technology you are. In this blog post, we will go over some pros and cons of each platform so that you can decide which one is right for your business!
What is a CRM?
CRM stands for customer relationship management. It is a way to track all of your interactions with customers, leads, and prospects in one place so you can analyze the data across touchpoints over time.
CRM allows marketers to organize their contacts by company or person, manage email campaigns and automate marketing processes like lead scoring (to measure how likely someone is to become a customer).
CRM also provides data to inform your marketing strategy, such as the number of leads generated on a landing page or how many times someone has viewed an email.
Why do you need a CRM?
CRM provides a way to track all of your interactions with prospects and customers, so you can analyze the data across touchpoints over time. CRM also provides data to inform your marketing strategy, such as how many leads are generated on a landing page or how often someone has viewed an email.
A CRM is not necessary for every company but it allows marketers to organize their contacts by company or person, manage email campaigns and automate marketing processes.
How can a CRM help you and your brand?
CRM can help you and your brand by making sure that every customer is treated with respect.
A CRM can also help manage leads, campaigns, customers, share lead information, etc.
In order for a CRM to be successful, it needs the right tools. These are the three key features you should look out for when choosing your tool. First, the tool should be able to manage leads. Second, it should have the ability to share information with team members. Finally, look for a platform that has the capability of managing campaigns and events effectively.
CRM is important to all businesses regardless of size. However, larger companies benefit the most from CRM because they have a lot more to manage and keep track of than small or medium-sized enterprises (SMEs). If your company is part of the 90 percent that do not employ CRM as part of their marketing strategy, it’s time you make the switch.
About Asana
Asana is a web-based software that helps you organize your tasks into projects, coordinate with team members, and track progress.
Asana is a perfect fit for small to medium-sized businesses and freelancers because it focuses on your projects.
Asana offers more functionality at a lower cost, without limiting the number of users or integrations.
Asana allows you to create tasks and assign them with deadlines.
The unique ability for users to see the big picture across projects makes it easy to stay on top of what’s most important.
About Hubspot
HubSpot is a marketing and sales platform that helps businesses connect with their customers.
It’s so much more than just email tools though! In HubSpot, you can access CRM, social media management, lead tracking software, blogging platforms–even project management features for team members to work together in real-time. That means no switching from one tool to another, which can be time-consuming and costly.
HubSpot integrates with your website to provide accurate analytics data that you can use for marketing purposes–and it’s all in one place! Marketing teams love this because they no longer have to rely on multiple tools or workflows to execute their strategies. They see everything coming together through the HubSpot platform.
Asana vs HubSpot Features Comparison
n this blog post, we will show you which is better for marketing automation and CRM: Asana or HubSpot. We’ll compare their features in a head-to-head comparison so that it’s easier for you to choose the best tool based on your business needs.
Ease of Use
Ease of use is a very important factor in marketing. It is not just for the user, but also because it allows marketers to automate more quickly and effectively. One way ease of use can be improved upon is by including workflows that allow you to set up automated tasks without having to code anything.
Marketers who are looking into CRM systems want an easy-to-use system that allows them to manage their workflows without having to rely on IT.
Asana’s ease of use is not up to the standard that HubSpot has, but Asana is much easier to use than other CRMs.
HubSpot allows you to create automated workflows without having any code or development background whereas Asana does require some coding knowledge. With Hubspot, marketers can also better manage their pipelines and create more accurate forecasts of sales.
Marketers who are not tech-savvy, marketers looking for a CRM that isn’t going to cost them an arm and a leg, or someone with limited resources will benefit from Hubspot’s Ease of Use.
Asana might be better for marketers who are tech-savvy and know how to code.
If you need an easy way to automate your marketing efforts, Hubspot is definitely worth looking into over Asana because it will make things much easier on you down the road. Alternatively, if coding isn’t something that scares or intimidates you, Asana might be a better choice.
Hubspot and Asana both offer ease of use, but HubSpot’s Ease of Use is much more beneficial in terms of marketing automation. Additionally, marketers who need an easy way to manage their pipelines without having to rely on IT will benefit from HubSpot’s ease of use.
In terms of ease of use, HubSpot is by far the better option of the two. Not only will it make things easier for marketers who don’t know how to code, but also for those without a large budget or resources since HubSpot doesn’t require any coding knowledge.
Asana has shown that they can improve their ease of use and some aspects are more effective than HubSpot, but for marketers who need a way to automate without having to rely on IT, Hubspot is the better option.
Reporting
Reporting refers to providing data that is used by a company or organization in order to determine certain aspects of the business. This information may be used for tracking sales and marketing efforts, as well as monitoring employees’ productivity. While both Asana and HubSpot offer reporting features, each has different capabilities which make them more or less beneficial depending on your individual needs.
Reporting is most valuable when it is done automatically so that you can easily track progress and goals.
Asana’s reporting feature is a bit limited compared to HubSpot. It only provides information on the number of tasks completed, versus HubSpot’s ability to provide reports that include whether or not a task is completed. Asana does allow users to set up personal goals and track their efforts towards those targets; however, this feature is limited in how it can be used by business owners since its capabilities are based upon individual performance rather than company goals.
HubSpot includes reporting features like lead scoring, which allows marketers to keep track of what kinds of leads are converting the best and how many sales they’ve made through their marketing efforts; campaign summaries; and email performance reports for each person on your team who manages emails within HubSpot. This tool also has an extensive API that can be used with other programs in order to provide even more detailed information.
Hubspot has several built-in reports that allow you to check your progress. These reports can be set up and monitored automatically, which makes it easy for marketers to track their effectiveness and how they are performing against goals without having to manually compile the information themselves.
HubSpot and Asana have many of the same reporting capabilities, such as task management, email automation, contact lists built directly into their platforms rather than using a separate program like Gmail or Outlook; reports on how much effort people put into projects; and pre-built templates that allow companies to set up common tasks like email campaigns in order to save time.
While both HubSpot and Asana offer many of the same kinds of reporting, there is a significant difference in how detailed these reports can be depending on which tool you use. For example, HubSpot’s more advanced reporting features include lead scoring and email performance reports which help you track how effective your efforts are at acquiring new customers or sales. Asana only has a limited number of built-in reports that focus on individual goals rather than company goals.
In terms of reporting, HubSpot is better for those who want to monitor and track their progress against company goals. Asana may be a good option if you are seeking more detailed individual reports that can help you create personal action plans in order to reach specific targets; however, HubSpot’s reporting capabilities allow marketers to keep an eye on how they’re performing as individuals versus the company as a whole.
Sales Automation
Sales automation is the process of using software and technology to automate, simplify and maximize sales processes. This includes lead management, marketing automation (MA), customer relationship management (CRM) – including social CRM – project management and reporting tools.
Sales automation is important for both sales and marketing because it streamlines workflows between these two teams by reducing manual tasks and allowing for better collaboration. It also helps both teams to achieve their goals by providing a platform through which they can work together more efficiently, with sales automation tools making it possible to measure marketing’s contribution to pipeline generation in real-time.
Asana’s sales automation gives businesses the power to streamline workflows and prioritize tasks. It unifies communication channels, making it easier for teams to collaborate on projects regardless of location or time zone. Asana also allows companies to track and report progress over time – giving management insight into how their team is performing against goals and enabling employees at all levels with greater visibility across an organization.
Asana’s sales automation tool doesn’t include a CRM – it requires users to connect an external CRM platform, such as HubSpot or Marketo if they want the ability to track pipeline data and email marketing campaigns in real-time. This lack of built-in integrations can make Asana less attractive for businesses that want to standardize on a single platform for sales automation and marketing (a popular option among companies looking to streamline their marketing efforts).
HubSpot’s sales automation tool allows businesses to manage the entire sales process from lead generation through close via an intuitive, easy-to-use interface. This includes all of HubSpot’s other features, including email marketing, landing pages and forms, web tracking analytics, and reporting. HubSpot also offers built-in integrations with Marketo for lead nurturing campaigns, as well as Salesforce to allow sales teams to manage deals in one system alongside all of their other data points (including contacts).
In terms of sales automation, Asana excels at streamlining workflow and prioritization but lacks the built-in integrations HubSpot offers. HubSpot’s sales automation is a better option for businesses looking to standardize on a single platform that covers both marketing and sales needs in addition to its CRM capabilities.
Mobile App
A mobile app is an application that is installed on mobile devices, such as smartphones or tablets. It allows users to access the information of a particular service of business anytime and anywhere instead of being limited to using it by sitting in front of the computer.
A mobile app allows your customers/users to instantly engage with your brand. Mobile Apps provide customers with features that are easy to access, download and use on the go.
A mobile app is important for marketing because it allows you to stay connected with your customers 24/24. You can keep track of what is happening and where they are interacting the most with your brand, which will allow you to be as effective as possible.
Asana’s mobile app is very simple and it doesn’t provide a lot of options because it doesn’t give you the chance to create, update and analyze content within the app itself.
HubSpot’s mobile app is more complex but provides you with all the necessary features in order to effectively manage your work from anywhere. It also offers additional functionalities that will help you connect better with your customers/clients, which puts HubSpot above Asana. Aside from that, HubSpot’s app is completely free.
HubSpot offers everything that a marketing team needs in order to manage their work effectively and they provide it through an easy-to-use mobile app with plenty of options, so HubSpot deserves the crown! Asana’s only advantage is that it’s free but you can’t really do anything with the app itself.
In terms of a mobile app, Asana and HubSpot are very different. Asana has a basic, free app with limited features whereas HubSpot provides everything you need through an easy-to-use mobile app that comes at no cost. At the end of the day, as long as your marketing team is able to work effectively from anywhere then any mobile app will suffice but since HubSpot provides more features and is completely free, it’s the clear winner.
App Integrations
App integrations are software that can be plugged into other applications, allowing them to share data with each other. It is important to have app integrations in marketing automation software because it allows your different apps to work with each other.
Having various applications integrated makes sharing data easy and streamlined, so you don’t need multiple logins or email accounts for everything. It saves time but also can help improve the work you do. For example, if one app has a feature that another doesn’t (or vice versa), integrating them can help with this problem!
Integrated apps also help in marketing automation by allowing certain forms to be connected and integrated into your CRM for easy lead generation. You can upload data from multiple sources to your CRM, so you have one place for all of your contacts. This way it is easier to stay organized and find the right information when you need it.
Asana’s app integrations are Slack, Dropbox, Google Drive, and others. HubSpot’s app integrations are Zendesk, Pipedrive, Box & more.
The app integrations of Asana and HubSpot are similar.
Hubspot has more app integrations, but they can be a bit outdated compared to Asana’s integration options. Both have various apps that make marketing automation and CRM easier!
Asana’s app integrations do not allow you to connect directly to your CRM.
Hubspot’s app integrations are more new, but they can be fairly limited in what information is shared between apps. Both Asana and HubSpot make it easy to share data with multiple sources of contact information!
Asana’s app integration options let you share data with multiple sources of contact information! You can upload leads or client info straight into your CRM without needing to switch between apps. This saves time but also ensures that all the important information is always in one place for easy access.
Hubspot’s app integrations are more new, but they can be fairly limited in what information is shared between apps. Asana and Hubspot make it easy to share data with multiple sources of contact information! You can upload leads or client info straight into your CRM without needing to switch between apps. This saves time but also ensures that all the important information is always in one place for easy access!
In terms of app integrations, Asana and HubSpot are both great options. Asana’s integration option allows you to upload data from multiple sources into your CRM, so it is easy for you to stay organized! It also makes life easier as a marketer because sharing contact information with different apps can be very time-consuming.
Hubspot has more app integrations than Asana, but they can be a bit outdated compared to Asana’s integration options. Both have various apps that make marketing automation and CRM easier!
In terms of app integrations, both Asana and HubSpot are great for marketers because it saves time from switching between multiple sources of information while also ensuring you have all the important data in one place.
Asana and HubSpot both make it easy to share data with multiple sources of contact information! You can upload leads or client info straight into your CRM without needing to switch between apps. This saves time but also ensures that all the important information is always in one place for easy access!
User Support
User support is an important aspect of any marketing platform because it is the support that helps users to understand how a product works and what they can do with their purchase. Good user support means a happy customer who will be satisfied with your software and won’t complain about bugs or other mistakes which you wouldn’t know without proper testing anyway.
If you are a small business, you won’t be able to hire many support agents and build a whole department within your company. This is where marketing automation for small businesses comes in handy – it provides the best user support out of all CRM software solutions by allowing users to find answers themselves.
And if there is no answer that satisfies them they can contact support agents who are able to answer any question, no matter how complex it is.
Asana’s user support is not as good, because it is slow and doesn’t provide instant help as HubSpot does. This means that most of the users will try to find solutions themselves or contact your support team directly for more specific information which they won’t be able to get via Asana’s platform only.
HubSpot provides instant answers on their website and a live chat option to users who need more information about how your marketing platform works. This allows them to find the solution fast and get back on track with their work without contacting customer support directly or trying to figure out everything by themselves.
If you are a business owner, HubSpot provides an opportunity to build a customer support department for your business without hiring agents. You can add it to their monthly package or get the CRM only which includes all features of HubSpot’s Marketing platform and will allow you to easily monitor how effective is your marketing, who interacts with your website, and what kind of content they prefer most.
Asana doesn’t provide a similar opportunity, which means that you will have to hire an agent yourself if your business needs more support than just emailing back and forth.
HubSpot is the best option for small businesses looking for marketing automation but still want to provide great customer support. It’s also perfect for bigger companies who need all features of CRM software combined with a marketing platform.
Asana is not as good if you are looking for customer support only, but it’s the best option for businesses who want to have a whole team of agents they can delegate tasks to and better manage their time on social media platforms.
In terms of user support, Asana is not the best choice for marketing automation because it provides slow and unreliable user support, especially in comparison to HubSpot.
HubSpot allows users to find answers themselves if there are no agents available online, which means that your business won’t have to provide a whole department of customer service employees or spend extra money on hiring them yourself.
Asana doesn’t have the same feature which is why it’s not as good for customer support.
Pricing
Pricing is the process of setting a price for goods, services or intangible items.
Pricing is important in marketing because it can directly impact sales volume and revenue by setting prices to reflect market conditions (the cost of producing the product) as well as establishing an appropriate level of profitability.
Remember that pricing strategies should be related to the target market and your marketing goals.
Asana has three pricing plans that range from $50/month to $150/month. These plans can be used to track and manage asana projects.
HubSpot has four different pricing packages that range from $200/month to $800/month, each with a unique set of features designed for specific business sizes and needs. Hubspot’s higher-end offerings also include additional services like training and customer support.
HubSpot has four different price ranges based on the features you need, starting at free for beginners and up to over a thousand dollars per user with all of their advanced tools. This gives users the flexibility to choose what is best for them within an appropriate budget.
Asana has three different price ranges, but they are a bit more costly in comparison.
In terms of pricing, HubSpot is more flexible for businesses of different sizes and budgets. Asana’s pricing plans are a bit too expensive for the average business, so it may be better to go with Hubspot instead.
Asana has three different price ranges based on features you need: $50/month, $150/month, or $300/month. HubSpot has four different price ranges based on features you need: free, $200/month, $800/month, or custom.
Hubspot is more flexible for businesses of different sizes and budgets. Asana’s pricing plans are a bit too expensive for the average business, so it may be better to go with Hubspot instead.
Templates
Templates are important for marketing because they allow marketers to maintain the same look and feel in their email, social media posts, landing pages, etc. This consistency builds trust with your audience by making you more recognizable.
Templates also help keep things organized in CRMs like HubSpot or Asana when content is reused.
Asana’s templates are more limited than HubSpot’s. Asana has five templates, while HubSpot gives you access to 40+ templates. Aside from that, Asana’s templates are more customizable. You can’t move fields around or add your own, but you have to option to change the color and font of Asana’s template text boxes from a selection of six colors and four fonts.
HubSpot also lets you add a pre-header to your email, while Asana does not. A pre-header is the line of text at the top of an email that usually has the subject and sender information about who sent it, which gives users more context when they first look at their inboxes.
HubSpot comes out on top when it comes to templates because of its large selection and ease of use. It also offers a wider range of integrations with popular email marketing and CRM tools.
In terms of templates, HubSpot is the better option for marketing automation and CRM. It offers a much larger selection and more user-friendly templates than Asana does.
Customization Capabilities
Customization capabilities are the ability to add new fields, edit existing ones and delete/add on reports that are available. The customization capabilities of HubSpot make it very easy for users to collect data through forms (namely landing pages) then analyze all the info in one place which allows you to see your sales funnel at a glance. It is important because you can see how your salespeople are performing which gives them the opportunity to improve their work.
Customization capabilities are important because they help marketers analyze their leads/prospects better by knowing what is the best way to engage them. It also gives marketers insight into their sales process which can help improve it in the long run.
Asana’s customization capabilities are not as advanced. It’s very limited to the number of fields that can be added and it doesn’t allow you to see your sales funnel at a glance as HubSpot does.
Hubspot’s customization capabilities are advanced and it’s very easy to add new fields, edit existing ones and delete/add on reports that are available. Aside from that, you can see your sales funnel at a glance which gives you the opportunity to improve your work.
In terms of customization capabilities, Asana is not as advanced. It’s very limited to the number of fields that can be added and it doesn’t allow you to see your sales funnel at a glance like HubSpot does which gives marketers more insight into their lead/prospects, helps improve their work in the long run.
Project Management
Project Management is the discipline of getting things done. It’s about how to create, plan and manage your project across all departments that are involved in it (e.g., marketing). While many companies embrace agile methodology for their development projects, they often overlook its potential use throughout the company as a whole.
Unlike traditional approaches, an agile team does not plan projects as a series of sequential tasks with owners and deadlines. Instead, they work in “sprints” where the entire team works on one project at a time for defined periods of time (e.g., 30 days). This helps to break down large-scale initiatives into smaller pieces that can be completed over shorter periods and allow teams to adjust to changing priorities.
Asana’s project management is built around three central features: boards, tasks, and conversations. You can create a board for each project or initiative that you’re working on (e.g., Marketing). Each task should be an actionable work item assigned to an individual person (or organization that will change status as it progresses through the process flow of your workflow (e.g., In progress, On hold, Completed)) – who can then assign themselves tasks.
Asana’s project management also includes a Task view and Calendar view which you can use to keep track of the progress on your board. You’ll be able to see who has assigned themselves tasks, what is in progress at any given time, and when deadlines are approaching (with Asana’s Timeline View).
HubSpot doesn’t have a native project management tool, but it does integrate with Asana. HubSpot customers can link their existing Asana boards and tasks to their projects inside of HubSpot – or create new ones from within the platform.
Hubspot is primarily built around marketing automation tools which include email marketing, lead generation, social media publishing/monitoring as well as landing pages and forms. It also includes a CRM tool, Sales email templates & reporting as well as call tracking. In this way, HubSpot is more of a marketing platform than just project management or an all-in-one solution like Asana which has many other features that you can use to enhance your company’s workflow processes.
HubSpot’s project management is all about the team, not individual tasks. That means that they don’t have an option to assign a task directly to someone (every action item needs to be assigned to either “the project” or every member of your company). HubSpot doesn’t offer boards in their Free plan and only provides you with a single bucket called “Inbox” which is your to-do list.
In terms of project management, both Asana and HubSpot can help your marketing team to collaborate more closely. However, HubSpot’s project management is built around the idea of a project manager which you may not have in your company whereas Asana was designed to work for distributed teams who don’t necessarily know each other well or are scattered across various timezones.
This makes Asana better for marketing automation and CRM.
Who Shouldn’t Use Salesforce & HubSpot CRM?
Who Shouldn’t Use HubSpot CRM
Businesses that should not use HubSpot CRM are businesses that have a low budget for marketing automation and CRM. The HubSpot CRM is too expensive for these types of businesses to even consider using the platform.
Who Shouldn’t Use Salesforce
Businesses that should not use Salesforce CRM are businesses that do not have a lot of employees. The Salesforce CRM is too expensive for these types of businesses to even consider using the platform.
Frequently Asked Questions
What are HubSpot workflows?
HubSpot workflows allow you to automate marketing and sales processes.
You will be able to create specific workflows for different teams, which includes naming them accordingly so that team members understand exactly why they are receiving certain emails or tasks in their inboxes.
When push notifications are turned on, members of the workflows will receive mobile alerts when new tasks or emails arrive in their inboxes.
This allows team communication to be streamlined and consistent throughout your entire business.
Which is best for mobile and on the go?
The best platform for mobile and on-the-go is definitely Asana.
HubSpot doesn’t offer an app for mobile and on-the-go users like Asana does, which is a huge downfall if you’re someone who needs to be able to quickly update your team from wherever you are at any time. Additionally, HubSpot’s user interface is not mobile-friendly at all.
Asana’s user interface is entirely mobile and on-the-go compatible, making it perfect for busy professionals who need to be able to check their work email while they’re away from a computer or during downtime throughout the day. You can also download the Asana app to your phone, which is great for on-the-go users who need to be able to check their work email at any time.
HubSpot also does not have a mobile-friendly interface in general, so you can forget about being able to open up your work email on the go.
What are some alternatives?
Some alternatives to HubSpot and Asana are Marketo, Pardot, and Salesforce.
Marketo, Pardot, and Salesforce are all similar to Asana in that they offer project management tools. HubSpot’s primary functions center around marketing automation, email campaigns, landing pages, SEO optimization, social media integration capabilities, analytics reports with automated insights regarding both ROI measurement as well as lead generation opportunities across platforms.
Marketo is the only alternative that has a CRM platform like Asana and HubSpot. Salesforce is preferred by its users for its integration with marketing automation tools as well as other features such as lead routing, email campaign management, and social media integration capabilities.
Pardot focuses on managing leads through nurturing campaigns, email marketing automation with an emphasis on lead scoring and customized engagement.
HubSpot is superior to its competitors for project management capabilities as well as having a CRM platform similar to Asana. Marketo has the most features compared to HubSpot or Asana but lacks in managing projects through tasks while Pardot is focused more on nurturing campaigns. HubSpot is typically the most popular choice for marketing automation and CRM capabilities with its competitors being similar in features but less effective when it comes to managing projects or nurturing campaigns.
Bottom Line: HubSpot vs Salesforce
We have gone through the details of HubSpot and Asana, but it’s time to take a look at which is better for marketing automation and CRM. While both tools are great choices in this space, we believe that HubSpot takes the cake; its user-friendly interface makes it easier to set up email campaigns and marketing automation rules, and it has a larger set of integrations.
Asana is great for smaller businesses that need help managing projects; however, if you are looking to take your team’s productivity up another notch, HubSpot should be the way to go. That being said, Asana may still be the better choice depending on your company’s needs.
