Email marketing is the most effective way for businesses to communicate with their customers. But which email marketing tool should you use? Constant Contact, HubSpot, or Messenger Bot?
So it’s decision time: Which email marketing automation tool is best for your business – Constant Contact, HubSpot, or Messenger bot? While all three have pros and cons, I think there are some clear winners in each category.
For your email marketing strategies to work, you need an email marketing automation tool. Marketing automation tools are a great way to make your life easier and increase customer satisfaction. They allow you to send out targeted messages, automated marketing campaigns, and other helpful features that can help improve your business. In this blog post, we will be comparing three of the more popular marketing automation tools: Constant Contact vs HubSpot vs Messenger Bot. We’ll break down their similarities and differences in detail so you can easily decide which one is best for your business!
HubSpot vs Constant Contact vs Messenger Bot Comparison
Email marketing software is important for any business, and it’s important to understand the differences between Constant Contact, HubSpot, and Messenger Bot.
HubSpot is a marketing automation software that offers inbound lead generation and CRM tools to businesses. This includes personalized landing pages for visitors as well as drip email campaigns. It also provides social media management services through its suite of analytics programs like Google Analytics Premium for an additional fee.
Constant Contact is a more traditional email service provider which has been around since 1999 with over 20 million customers in 180 countries at this point (as of 2014). The company produces custom reports on their website outlining how many emails were sent per month by country or region so you know your audience size from the get-go – no other email marketing service provider has this level of detail.
Messenger Bot is a fairly new addition to the email automation software market and offers largely text-based interactions with customers through Facebook Messenger or SMS messages. This is an especially good option for mobile businesses that want to engage their audience on platforms where they’re already spending time – including when people are browsing social media sites, playing games, shopping online, etc.
User Interface
The user interface is an element that is often overlooked but can make or break the decision of a user.
Constant Contact makes it easy to accomplish tasks and access information without any extra clicks. Constant Contact’s interface is also fluid and dynamic, which allows for a wider range of results.
HubSpot, on the other hand, has more features than needed for most small businesses. For example, bloggers who are just starting will not need all the functionality HubSpot offers because they don’t have enough content yet.
The HubSpot user interface is clean and organized into sections that make it easier to find what you’re looking for or need.
Messenger bot allows you to chat with customers via messenger app (iMessage). The Messenger bot’s UI has an intuitive design with all necessary information easily accessible on the dashboard after logging in as well as easy navigation through by scrolling up/down and left/right.
Overall, Messenger Bot is the best platform for the user interface because it’s easy to access all necessary information with simple navigation.
Templates
Templates are important to create email campaigns efficiently. HubSpot and Constant Contact have templates that can be applied to your email.
HubSpot’s template functions are easy to use, but they may not suit all needs of a business because there is no customization available on the templates.
Constant contact has more options for personalization with their templates which means it will matter less if you’re sending an email campaign as part of a larger project or for general purposes. Overall, both companies offer quality features in this category with HubSpot having a slight edge over Constant Contact due to its ease of use.
In contrast, Messenger Bot provides users with custom graphics and text formatting tools so they design emails themselves from scratch. This tool appeals most to small businesses who want total control over their campaigns’ look and feel.
Among the three platforms, Messenger Bot is the most customizable while HubSpot and Constant Contact are more suited for businesses that want a platform with templates to make campaign creation quicker.
The key difference among these platforms is customization versus ease of use. Both Constant Contact and HubSpot offer templates so you can quickly create campaigns, but if you’re looking for total customizability then Messenger Bot will be the right choice. In general, all three tools have their benefits depending on what kind of project you’re working on – whether it’s an individual or company-wide initiative, etcetera.
Pricing
Constant Contact has two pricing plans for email marketing: Email and Email Plus. Email plan starts at $20/month while Email plus starts at $45/month, depending on the number of contacts.
HubSpot has three pricing tiers: Starter plan, Professional Plan, and Enterprise plan. The starter plan starts at $45/month with 1,000 contacts, while the Professional plan starts at $800/month with 2,000 contacts. The Enterprise plan starts at $3,200/month with 10,000 contacts.
On the other hand, Messenger Bot has the most affordable pricing among the platforms. You can access a lot of features for only $4.99 for the first 30 days and $9.99 for the succeeding months. Messenger Bot has a free trial that you can cancel anytime.
Overall, Messenger Bot has the most affordable pricing among those three tools.
Automation
Automation is important for marketing teams of all sizes. Constant Contact, HubSpot, and Messenger Bot offer automation tools that can be used to send emails, manage subscriber lists, and more. Here’s a breakdown of each platform’s features:
Constant Contacts offers everything from email templates with drag-and-drop design tools to auto-responding capabilities for anyone on your team who needs them.
HubSpot comes loaded down with sophisticated integrations like Salesforce integration which lets users create customized workflows using the data they already have in their CRM system (Salesforce). A user could easily set up an automated workflow through HubSpot so that when someone fills out a contact form on their website, it automatically sends the lead into Salesforce as well as being added to both customer and prospect lists in HubSpot.
Messenger Bot is a new contender on the email marketing scene, but it already has some amazing features like being able to automate subscriber list management and sending emails with just a click of the mouse.
Which do you think would be best for your business? Look at Constant Contact vs HubSpot vs Messenger Bot side-by-side. Constant Contact’s auto-responding capabilities allow any member of your team to easily create an automated response to routine inquiries or questions from subscribers on both desktop and mobile devices. On top of that, their drag-and-drop design tools let marketers customize templates without having to code (or hire someone who can).
Hubspot integrates seamlessly with Salesforce CRM, which is a really nice feature for larger teams. Hubspot’s automation features are also robust and allow you to set up complex workflows so that when someone fills out a contact form on your website it automatically sends the lead into Salesforce as well as being added to both customer and prospect lists in HubSpot.*
Messenger Bot comes with subscriber list management tools that let marketers easily add new subscribers or unsubscribe existing ones.
Customer Support
Customer support is another factor that sets apart different email marketing automation tools. Typical customers want responsive customer support.
Constant Contact is best for businesses because it offers 24/hour customer support via phone, text, and chat as well as a knowledge base of articles to help with common problems that can arise in the process. HubSpot also has an extensive knowledge base made up of articles on everything from how to segment your emails by time and type of device used to what happens when you send too many e-blasts at once.
Messenger Bot’s customer service is limited to assisting customers who have downloaded their app on iOS or Android devices only–and even then they are unable to provide any kind of live video assistance. The company does offer FAQs and lists out known issues but these do not cover all possible issues you may encounter.
Constant Contact is the clear winner in this category, with HubSpot a close second due to its excellent knowledge base and 24/hour customer service via chat, phone, text–though it does not offer live video assistance like Constant Contact can provide.
Messenger Bot falls far behind these two email marketing automation tools when it comes to their customer support offerings as they are severely limited by a lack of resources and personnel for providing help at all hours of the day or night (i.e., no live video).
In conclusion: Constant Contact’s superior features make it an easy choice over Messenger Bot and HubSpot because of its multi-channel customer service options that include 24/hour availability.
Analytics
Analytics is important in inbound marketing to see how well your strategies are working. With Constant Contact, you have access to reports that show how well your campaigns are doing. HubSpot’s analytics report is more robust and contains a lot of information about the performance of each campaign or landing page.
Messenger Bot has its own dashboard which focuses on engagement rates and metrics.
All three platforms provide valuable insight into what your audience likes and doesn’t like so you can make adjustments in future marketing endeavors – but if we compare them based on data alone, it seems like Messenger Bot might be the most effective platform for this purpose because they allow you to measure key conversion points (i.e., registrations) as well as other important factors such as frequency of message sent per channel/number of messages delivered/average time spent with the app.
Overall, the HubSpot marketing hub is the better choice if you’re looking for more robust analytics. It offers in-depth reports and analysis of data like bounce rates, time on page, conversion rate, social media engagement levels. Constant Contact’s reporting features are limited to the total messages sent and the number of subscribers. Messenger Bot does not offer any type of analytics or metrics at all.
Integrations
Integrations are what makes an email marketing automation tool worth it. Constant Contact has integrations with Mailchimp and Salesforce, HubSpot has integrations with LinkedIn, Google Analytics, Facebook Ads Manager, Intercom for live chat support in the inboxes of your customers and Messenger Bot can connect to Zapier which means you can create a workflow between any two tools here on this list.
HubSpot CRM also integrates with many more social media platforms than just Facebook like Pinterest or Twitter. With Constant Contact, you have to pay more per month if you want access to these other channels but HubSpot is already integrated so there’s no need for extra fees.
Frequently Asked Questions
Does Constant Contact work with HubSpot?
Constant Contact and HubSpot are both popular platforms for email marketing, so it’s natural to wonder if you can use them together. Unfortunately, there is no official integration between the two tools.
The Constant Contact platform supports many of HubSpot’s features such as Lead Scoring and Tracking Visitors with Form Submissions on Your Website or Landing Pages via Campaign Monitor Forms and Google Analytics E-Commerce tracking but not vice versa.
If you are considering using these two services in tandem, we recommend installing an app like Zapier (ZAP) that will help make your data from one system accessible in another by triggering a “zap” event. For example, when new people register through CC forms submitted within HubSpot: If they complete a lead form within ZAP, it will trigger an event that automatically sets up a new contact in HubSpot.
This integration is not without its drawbacks, though: for example, Zapier can’t execute any “Zaps” if your Constant Contact account does not have access to the internet or has been placed on maintenance mode.
It’s also worth noting that this connection could be slowed down by the fact that you’ll need two third-party apps installed on your devices and running at all times. As with anything related to technology, there are pros and cons. Be sure to weigh them before opting for one over another!
Is HubSpot like Mailchimp?
Email marketing automation tools seem to be popping up everywhere these days. While the idea of sending out automated emails has been around for a long time, it’s only recently that there are so many companies offering this service as their specialty.
HubSpot is one such company that offers email marketing automation services and they’re really good at what they do. But the question remains: Is HubSpot like Mailchimp? The answer may come down to preference in features offered by each platform. Let’s take a closer look at how both platforms compare before deciding which tool might work best for you and your business!
It seems that if you want email software with more sophisticated functions then you might want to go with HubSpot. For example, they offer more marketing automation features like ad campaigns and segmentation tools that can improve your email strategy. But if you’re looking for a solution that is simple yet effective then Mailchimp might be the better option since it’s less expensive and has more limitations in its functionality.
Why HubSpot is the best?
HubSpot is a great tool for inbound marketing and sales. Inbound is all about finding the right audience for your company, so if you are trying to find new customers or sell more products then HubSpot can help.
HubSpot has many features that make it different than Constant Contact: lead intelligence, social media sharing tools, website analytics and landing pages, live chat integration, email templates builder (they have over 100), etc. Our favorite feature of this tool is their blog post creator – you can create an amazing article within minutes!
One of our favorite things about HubSpot Analytics is access to real-time data on which content performs better than others. This way we know what people like best and what to focus on for our future posts.
Constant Contact vs HubSpot vs Messenger Bot: Which Tool is best for your business?
It’s hard enough managing your business’s inbound marketing strategy without the headache of having too many platforms or complicated integrations.
(Summarize the points mentioned above. Include the strengths and weaknesses of each platform.)
Email marketing tools are all about automation and maximizing your reach. Constant Contact is a great tool for managing customer relationships and provides many features that HubSpot doesn’t, such as event management, email templates builder (they have over 100), etc.
HubSpot has many features that make it different than Constant Contact: lead intelligence, social media sharing tools, website analytics and landing pages, live chat integration, email templates builder (they have over 100)
Messenger Bot’s strengths are in their simplicity: they offer a single platform with easy-to-integrate bots to help automate the process of marketing through messages. Messenger bots work well for companies who need to be able to provide fast responses or want customers’ conversations at their fingertips 24/hours per day.
