You’ve probably heard of Hootsuite and Salesforce Social Studio. So which is the best marketing tool?
There are so many great features in each platform that it’s hard to decide which one you should use.
Let’s take a look at some of the main features in both platforms, and see if we can find out for sure!
What Is Hootsuite?
Hootsuite is a social media management platform that allows businesses to manage their social media accounts in one place. It offers a variety of features, such as scheduling posts, tracking mentions, and analyzing analytics. Hootsuite is also integrated with many other platforms, such as Google Analytics and Facebook Ads Manager.
What Is Salesforce?
Salesforce is a cloud-based CRM (Customer Relationship Management) platform. CRM platforms collect and organize data about customers to help businesses sell, market, and support their products or services.
Salesforce is one of the most popular CRM software in the world, with more than 100k customers across 200+ countries around the globe including NASA, Starbucks, and Harvard University.
Salesforce Social Studio is the company’s social media management tool that helps businesses manage their Facebook, Twitter, and LinkedIn accounts.
Salesforce Social Studio vs Hootsuite Features Comparison
Salesforce Social Studio and Hootsuite both offer a way to manage and publish content across multiple social media platforms. The platforms have different features, so it can be hard to decide which is the best for your business. In this article, we will compare the two platforms and help you decide which is the best for you.
Functionality
Functionality is important in marketing because it allows you to track and analyze your campaigns’ performance. It also helps you improve your campaigns by giving you insights into what works and what doesn’t.
Functionality allows you to post on Facebook, Twitter, LinkedIn, and Google+ monitor your campaigns’ performance in real-time, schedule future posts/tweets, etc. It also allows you to collaborate with other team members so that everyone is aware of the latest updates.
Functionality is defined as “the ability to do something useful or effective”.
Salesforce’s functionality includes the ability to post updates, track campaigns, and collaborate with team members in one place. It also offers a wide range of reporting features so you can analyze your campaigns’ performance.
The functionality of Salesforce Social Studio is constantly being updated, so you can be sure that you’re always getting the latest features and tools.
Salesforce Social Studio post updates, share content and monitor campaigns in real-time. They schedule future posts (recommended timing) or tweets. Salesforce collaborates with team members to make sure everyone is on the same page. They analyze your campaign’s performance via detailed reports.
Hootsuite’s functionality, on the other hand, includes the ability to post updates, track campaigns, and collaborate with team members in one place. It also offers a wide range of reporting features so you can analyze your campaigns’ performance.
The functionality of Hootsuite is constantly being updated as well, so you can be sure that you’re always getting the latest features and tools.
Hootsuite is often used by small businesses or individuals who are just getting started with social media.
In terms of functionality, Salesforce and Hootsuite are both very capable platforms. However, Salesforce offers a wider range of features and is constantly being updated, while Hootsuite lacks detailed reports and team collaboration tools. So, if you’re looking for a platform with extensive functionality, then Salesforce is the better option. However, if you’re just starting out with social media, Hootsuite is a good place to start.
Integration
Integration is the connection between two or more systems. Marketing has become increasingly socialized, and integration is essential to keep everything together.
Integrations allow you to manage all of your social media accounts in one place, and it also allows you to schedule posts ahead of time. This is important because it ensures that your branding remains consistent across all platforms.
Salesforce social studio’s integration with Salesforce allows you to track leads and conversions from social media. You can also see which campaigns are driving the most traffic, and then optimize your strategies accordingly.
Salesforce social studio also has integrations with other popular marketing apps including MailChimp, Zapier, and more.
The integration feature of Salesforce social studio allows you to connect your social media accounts and apps, which streamlines many processes.
Hootsuite’s integration with other platforms, such as Google Analytics, allows you to measure your website’s traffic and see how it is impacted by your social media campaigns.
Hootsuite also has integrations with other popular apps, such as Sprout Social and Adobe Photoshop.
The integration feature of Hootsuite allows you to connect your social media accounts and apps, which streamlines many processes.
In terms of integration, both Salesforce social studio and Hootsuite are very powerful platforms. However, Salesforce social studio’s integration with Salesforce makes it the clear winner for businesses that want to track their leads and conversions from social media.
Hootsuite also has many great integrations, but its integration with Google Analytics puts it ahead of the pack when it comes to measuring your website traffic.
Ease of Use
Ease of use is important in marketing because it can help you save time and be more efficient. It is defined as the ratio of the non-value-added work to the value created. This means you should focus on doing things that help your company grow, not just things that take up time but give no results. Marketing platforms are typically made for marketers by marketers so they tend to be very user-friendly and intuitive which is why ease of use is important in marketing with any tool.
Salesforce social studio is one of the most intuitive and user-friendly platforms out there. It has a step-by-step process that takes you from not having any posts to creating engaging content in no time at all, which makes it easy to use.
Creating an account is the first step in using Salesforce social studio’s ease of use. Once you have created your account, you can start adding content to your dashboards such as blog posts and images that will be used on those articles. You don’t need any previous knowledge of coding or data management systems to do this which makes it easy to use.
Salesforce social studio is a great option if you are looking for ease of use in your marketing software.
HootSuite’s ease-of-use comes from their user-friendly interface and easy-to-understand tutorials that have been developed over their years as a company. Although they do not have the step-by-step guide that Salesforce social studio offers, their tutorials make it easy for anyone to get started and be productive on the platform very quickly.
Hootsuite also allows you to add different widgets to your dashboard which gives you quick access to all of the social media accounts that you are managing from one place. This is great for marketers who manage multiple accounts and need to be able to access them easily.
In terms of ease of use, Salesforce social studio and Hootsuite are both great platforms. However, Salesforce social studio’s step-by-step guide makes it easier for first-time users to get started and be productive quickly. If you are looking for a platform that is easy to use, then Salesforce social studio would be the best option.
Social Media Features
Social media features are a function of the software that helps maintain and promote their business through social media platforms like Facebook, Twitter and etc. This is important in marketing because it helps your business reach out to more customers or potential clients.
Social media features in marketing are important because it can help your business grow and reach more people. It also helps build brand awareness and create a connection with customers or potential clients. By using social media features in marketing, you can improve your business’s visibility and connect with more people who may be interested in what you have to offer.
The social media features of Salesforce social studio is important because it can help you build brand awareness. It also helps create a connection with customers or potential clients. By using social media features in marketing, you can improve your business’s visibility and connect with more people who may be interested in what you have to offer.
Hootsuite’s social media features include:
-Streams: Stream publishes and categorizes your social media posts in one place for easy viewing. You can also schedule when you want them to be published.
-Collaboration: Collaborate with teams by allowing multiple users to add comments, @mentions, likes, and +mentions on a single post or stream (comments section).
-Reports: Hootsuite provides reports that are easy to understand and share. You can also view data on your stream, messages, or mentions by day, week and month. This is helpful if you want to track your social media activity over time.
Hootsuite and Salesforce social studio are both great marketing platforms with many features that can help your business reach its goals. It is important to decide which platform works best for you and your company’s needs.
In terms of social media features, Salesforce social studio and Hootsuite are both great marketing platforms. They each have many features which can help your business reach its goals, however, it is important to decide which platform works best for you and your company’s needs.
Analytics
Analytics is the process of gathering, analyzing, and reporting on data to help a business make better decisions. This is important in marketing because it can help you track your progress and see what is working well for you so you can continue doing more of those things.
Analytics in marketing is important because it can help track your progress. It also helps you see what is working well for you so you can continue doing more of those things. By using analytics in your marketing, you can improve your business’s visibility and see what people are saying about the products or services that they have used from your company.
Salesforce social studio’s Analytics feature is a collection of reports and dashboards that help you track your progress. It also helps you see what people are saying about the products or services they have used from your company.
Salesforce social studio’s analytics are broken down into various key components. These include campaigns, campaign analytics, and audience insights. This will give you an overall view of how your social media campaigns are performing, as well as help you see what content resonates with your audience.
The analytics of Salesforce social studio is a great way to track your progress and see what content resonates with your audience. They can help improve your business’s visibility and give you a better understanding of how people are interacting with your company on social media.
Hootsuite’s analytics are also a great way to track your progress and see what
Hootsuite’s analytics are broken down into five main categories: Twitter, Facebook, LinkedIn, Google+ and YouTube. This will give you an overall view of how your social media accounts are performing, as well as help you see which platforms are most effective for you.
Hootsuite’s analytics can help improve your business’s visibility and give you a better understanding of how people are interacting with your company on social media. They are broken down into five main categories: Twitter, Facebook, LinkedIn, Google+ and YouTube. This will give you an overall view of how your social media accounts are performing as well as help you see which platforms are most effective for you.
In terms of analytics, both Salesforce social studio and Hootsuite are great marketing platforms. They each have many features which can help your business reach its goals, however, it is important to decide which platform works best for you and your company’s needs.
Both Salesforce social studio and Hootsuite offer great analytics that can help improve your business’s visibility and give you a better understanding of how people are interacting with your company on social media.
The analytics in Salesforce Social Studio can be found under the Content section, then Analytics. Hootsuite’s analytics can also be found under the Analytics tab by clicking “Insights”.
In terms of analytics, both Salesforce social studio and Hootsuite are great marketing platforms. They each have many features which can help your business reach its goals; however, it is important to decide which platform works best for you and your company’s needs.
Customization
Customization is the ability to change and modify your social media platform. It allows you to exchange the default features with customized ones that fit your marketing needs and goals better.
Customization is important in marketing because it enables you to tailor your social media platform to your specific needs and goals. This way, you can get the most out of your social media marketing efforts. Additionally, customization makes it easier for you to track and analyze your results, so you can optimize your campaigns accordingly.
The customization of Salesforce Social Studio is based on a number of features. First, you can set up custom social media profiles to use in your campaigns. You can then create individual campaign streams for each profile and share content that is specific to the needs of those audiences. To measure the effectiveness of these activities, Salesforce Social Studio offers analytics capabilities right next to each activity stream so you can monitor performance.
Salesforce Social Studio also lets you analyze your campaigns and measure the impact of each activity. For example, every stream within a campaign has its own analytics page that provides key performance indicators (KPIs) such as reach, impressions, engagement level, and more.
Hootsuite offers customization through its App Directory. The directory includes hundreds of apps, which are pre-built extensions that can be installed with just two clicks to enhance your social media marketing activities. These tools allow you to customize your campaign streams and incorporate automation to save time and effort.
Additionally, Hootsuite offers a wide range of customization options for its user interface (UI). You can change the look and feel of your dashboards to better suit your preferences and working style. You can also create custom reports to track the success of your campaigns over time. This helps you fine-tune your social media marketing strategy to get even better results.
In terms of customization, both Salesforce Social Studio and Hootsuite offer a wide range of options to make your social media marketing campaigns more effective. However, Salesforce Social Studio’s customization features are based on pre-built profiles and streams that are specific to certain industries or niches. If you don’t find what you need in these profiles, you may have to create your own streams, which can be more time-consuming.
Design
Design is the backbone of any marketing campaign.
Design is essential because it provides a visual representation for your product or service, which will be what customers are most likely to remember when they think about what you have offered them. A design that stands out from the rest and is memorable enough to stick with people long-term can greatly increase your chances of making a sale.
In addition to being visually appealing, your design should also be strategically planned in order to communicate the right message to your target audience. Every element on your page should serve a purpose and work together towards a common goal. If you can create a cohesive design that accurately represents your brand and communicates what you stand for, then you will be doing your business a huge service.
Design should also work in tandem with the rest of your marketing strategy and other efforts to reach out to potential customers because it is not enough on its own. Your brand needs an equally strong message that will seamlessly mesh with design elements and help you stand apart from competitors while encouraging people to take action and become a customer.
The design of Salesforce social studio was built with the idea that design should be simple and easy to use.
This is why it comes equipped with a streamlined interface that does not require any additional downloads or plugins in order to run properly, making setup extremely quick and effortless for users of all technical backgrounds. This social media marketing tool also includes tools like post scheduler, advanced analytics, and custom reports, which are all designed to help users track their progress in order to achieve the best possible outcome from social media marketing efforts.
Salesforce social studio also places a strong emphasis on visual content, which is quickly becoming one of the most important aspects of online marketing. This tool allows users to create and share stunning visuals that are sure to grab attention and help convey the message you want to send in a clear and concise way.
The design of Hootsuite is incredibly user-friendly and is sure to fit into any existing marketing strategy without too much hassle.
This social media management tool has a very categorical layout that makes it easy to find the right feature at the click of a button, allowing users to plan campaigns from start to finish with ease. Hootsuite also includes tools like message scheduling, Twitter analytics, and team collaboration features, which make it an ideal choice for businesses that want to streamline their social media marketing efforts.
Hootsuite’s design also focuses on visual content, with a library of built-in templates and easy drag-and-drop tools that make creating stunning visuals a breeze. This tool is ideal for businesses that want their visual content to look professional and eye-catching, but are not interested in hiring a dedicated designer.
In terms of design, both salesforce social studio and Hootsuite are excellent choices for businesses of all types.
However, when it comes down to choosing between the two, your best bet will likely be determined by what you want out of your visual content creation tools. If you need something more flexible that allows users to create bespoke designs on their own, then you should go with Hootsuite. On the other hand, if you want a more streamlined experience that comes equipped with templates and predesigned visual elements to save time, then Salesforce social studio is going to be your best bet.
Dashboard
A dashboard is a visual display of the most pertinent information needed to successfully run your business.
The point of having a dashboard in marketing and management is so that you can get all the important data at once: what campaigns worked best, who is interested in your product or service, where they live, what social media platforms they use, and how much revenue each marketing initiative brings in.
The dashboard of Salesforce Social Studio is the perfect example of what a dashboard should look like. All the data you need on one screen so that you can easily see where to focus your efforts and how successful each social media campaign has been, all broken down into categories with plenty of options for customization so it works for you.
Salesforce Social Studio also offers a live feed of all your social media channels in one place, so you can quickly and easily respond to any comments or queries.
Salesforce social studio’s dashboard is the perfect solution for managers and marketers who want to gain a comprehensive view of all their campaigns at once. This tool is also great because it works with many different social media platforms, meaning you won’t have to switch between tools when promoting your business on new networks.
The dashboard of Hootsuite is one of the most useful and versatile dashboards available, but it isn’t as well laid out or aesthetically pleasing as other options.
Hootsuite’s biggest strength is its ability to work with many different social media platforms at once. You can post to Facebook, LinkedIn, Tumblr, Google+, Instagram, and any other network you use from one single dashboard.
The social media scheduling tool is an excellent addition to Hootsuite’s network, allowing you to schedule posts in advance and then track how well they performed at different times of the day or week.
Hootsuite also offers detailed analytics for each post so that you can see which updates were most popular with your audience.
In terms of the dashboard, Salesforce social studio and Hootsuite are neck and neck. Both offer comprehensive data displays with a wealth of customization options, as well as the ability to work with many different social media platforms. However, Salesforce social studio’s dashboard is slightly more user-friendly and aesthetically pleasing, making it the better choice for managers and marketers who want to focus on campaign results.
Lead Management
Lead management is the process of tracking and managing prospective customers as they move through the sales funnel. This is important in marketing because it helps you keep track of your leads, measure their progress, and determine whether or not they are likely to convert into paying customers.
Lead management software helps you do all of this by tracking data about each lead, including where they are in the sales funnel, what interactions you have had with them, and what marketing campaigns they have been exposed to. This information can then be used to create targeted marketing campaigns and measure their effectiveness.
The lead management of Salesforce social studio is an extremely powerful tool that allows you to track leads in each stage of the sales funnel, send automated email campaigns based on lead behavior, and measure how well your marketing efforts are working.
Salesforce social studio lead management integrates with several other platforms, including Salesforce CRM and Gmail. This makes it simple to import new leads into the system automatically when they are added to another platform.
Salesforce social studio allows you to create custom fields that can be used for lead tracking. You can then use these fields on your website or signup form, and automatically add new leads to Salesforce social studio when they submit the form.
Hootsuite lead management is not as robust but still works well for basic tracking and email campaigns. Its primary strength lies in its ease of use; it’s much simpler to set up and use than Salesforce social studio.
Hootsuite allows you to filter leads based on custom fields that you create, which is useful for sending different email campaigns depending on the lead’s location in the sales funnel or their interests. You can also set up automated drip marketing campaigns with Hootsuite like welcome emails and follow-ups after specific actions (such as watching a webinar or downloading an ebook).
Hootsuite also integrates with a number of other platforms, but it lacks the customization options and depth of Salesforce social studio.
In terms of lead management, Salesforce social studio is the clear winner. It’s much more powerful, customizable, and flexible than Hootsuite. If you need a good lead management platform that integrates with other platforms easily and allows you to track your leads effectively at all stages of the sales funnel, Salesforce social studio would be a great choice for you.
Email Marketing
Email marketing is the use of email to promote any product or service.
It is important in marketing because it allows small businesses who might not have a big budget for advertising their products and services directly to customers, with an opportunity at reaching more potential buyers than they would otherwise be able to reach without spending money on ad space. Marketing via email also has the added benefit of being easy to track and measure, which allows for a better understanding of performance.
The email marketing of Salesforce social studio is very comprehensive. It includes a wide variety of features, such as the ability to create and send newsletters, track email open rates and clicks, create autoresponders, and more. The software makes it easy to design beautiful emails that will catch recipients’ attention and help promote your products or services.
Salesforce social studio also offers excellent integrations with other marketing platforms, such as Facebook and Twitter, which allows you to easily promote your content on those platforms.
Salesforce Social Studio also includes powerful analytics tools, so you can track how your email marketing campaigns are performing.
The email marketing of Hootsuite is very robust. It includes a wide variety of features, such as the ability to send emails and schedule messages for later, to create autoresponders, to measure email performance with detailed analytics reports, to build lists automatically based on your contacts’ social profiles or website visitors via integration with HubSpot, LinkedIn, Marketo or SalesforceIQ.
Hootsuite also offers excellent integrations with other marketing platforms, such as Facebook and Twitter.
Hootsuite’s email marketing also includes powerful automation features that allow you to create complex workflows involving a variety of different actions. For example, you could set up an automated workflow that sends an email to someone who has visited your website but hasn’t made a purchase, inviting them to come back and check out your products.
In terms of email marketing, both Salesforce social studio and Hootsuite are similarly comprehensive, offering a variety of features to help you reach your audience through email.
However, in terms of automation, Salesforce social studio offers more robust capabilities than Hootsuite does, thanks to its workflow tools. For example, with the ability to create multiple triggers for different actions, you could set up a workflow that would send an email to someone who has visited your website but hasn’t made a purchase. Then if they don’t make the purchase within 24 hours of receiving the first email, Salesforce social studio will follow up with another message offering them a discount on your products and services.
Pricing
Pricing is important in marketing because it can help or hurt the bottom line. Salesforce Social Studio is more expensive than Hootsuite, but it offers more features and capabilities.
Pricing is defined as the amount of money charged for a product or service. It is an important factor in marketing because it can influence how many products or services are sold.
The pricing of Salesforce Social Studio is $25 per active user. This means if an organization has 100 Salesforce users, then they will need to pay for at least 25 users of the Marketing Cloud Social Studio product in order to use this platform effectively.
Salesforce also offers a discount for customers who purchase multiple products. If an organization purchases Salesforce CRM and Social Studio, they can receive a 20% discount on the Social Studio license.
The pricing of Hootsuite is much more affordable than Salesforce Social Studio. Hootsuite offers a free plan, which allows users to manage up to three social media profiles. Paid plans start at $19 per month and offer additional features such as team collaboration and advanced analytics.
Hootsuite also offers discounts for customers who purchase multiple products. If an organization purchases Hootsuite Pro and Ad-free, they can receive a 20% discount on either product.
The Salesforce Social Studio offers more features at a higher price; Hootsuite has fewer features for less money. The price point may influence which platform an organization decides to use.
In terms of pricing, Salesforce Social Studio is more expensive than Hootsuite, but it offers more features and capabilities. However, the price may not be the only thing that matters to organizations when they are choosing a social media platform for their marketing team. The organization’s needs should also play a role in this decision-making process.
What Are the Main Differences Between Hootsuite and Salesforce?
The main differences between Hootsuite and Salesforce are that Hootsuite is a social media management platform, while Salesforce is a CRM (customer relationship management) tool.
Hootsuite offers features like scheduling posts, analyzing social media analytics, and managing team members, while Salesforce allows businesses to track leads, monitor customer interactions, and manage sales pipelines.
Overall, Hootsuite is better suited for managing social media accounts, while Salesforce is better for tracking and managing customers. However, many businesses use both tools to get the most out of their marketing efforts.
Can Hootsuite Data be Pulled into Salesforce?
Hootsuite data can be pulled into salesforce via the Hootsuite Insights for Salesforce app. This provides a way to pull in all of your social media accounts, including Facebook and Instagram along with custom ones that you create. The best part is there’s no need to change how you manage your profiles or pay for extra apps that will also pull in the data.
Can Hootsuite Post to Salesforce?
Hootsuite offers a free connector for Salesforce, which allows you to post content directly from Hootsuite into your company’s social profiles. The connector also includes a reporting feature, which gives you insights into how your posts are performing on Salesforce.
However, the connector is limited in terms of what it can do. For example, you cannot use it to schedule posts or create reports. If you need more advanced features, then you may want to consider using Social Studio instead.
Are Hootsuite and Salesforce Good for Non-profits?
Both Hootsuite and Salesforce are popular among non-profits for their ability to help manage social media campaigns. However, there are some key differences between the two platforms.
Salesforce is specifically designed for businesses, so it has more robust features than Hootsuite. These features include marketing automation, lead scoring, and contact management.
Hootsuite is a little more affordable, and it offers more integrations with other platforms such as Twitter, Instagram, and Facebook. It’s also easier to use than Salesforce.
Ultimately, the best platform for your non-profit depends on your specific needs and budget. If you need robust features, then Salesforce is the best option. If you’re looking for a more affordable platform with fewer features, then Hootsuite is a better choice.
Hootsuite vs Social Studio: Which tool to choose?
Between Hootsuite and Social studio, the best tool depends on each business’ needs.
At the end of the day, you need to choose which tool will be most beneficial for your company and goals.
The social studio is best for sales teams and managers working on social selling, while Hootsuite offers better team collaboration.
The choice between Social Studio or Hootsuite is one that every business should carefully consider in order to get the most out of their marketing efforts.
