If you’re in the market for a marketing automation platform, it’s important to consider your options. There are many different companies that offer these services and they all have their own pros and cons. One of the most popular platforms is HubSpot, which offers a robust set of features at an affordable price point. But there are other options out there as well- one such option is ClickFunnels! Clickfunnels vs Hubspot: This blog post will go over what makes each service unique, how they stack up against each other and help you decide which would be best for your business needs.
What is ClickFunnels?
ClickFunnels is a tool to help marketers create better-converting sales funnel faster. This is done through the use of custom-designed templates that are proven effective, drag and drop interface features to upgrade landing pages, built-in page analytics for conversion tracking, email integrations with both ActiveCampaign and MailChimp, and much more!
What is HubSpot?
HubSpot is a reputable Marketing Automation software. It helps businesses to organize their data, strategies and make it work for them through automation of marketing tasks like email campaigns, website landing pages, etc. This is done by making use of the integrated CMS (Content Management System) which enables users to manage all aspects of content within one platform seamlessly without any interruption or hassle.
ClickFunnels vs HubSpot at a Glance
Pros of ClickFunnels
ClickFunnel’s pros are that it has a very nice interface. The funnel builder is well-organized and easy to use. It’s also easier to create automated funnels using the built-in automation system compared with HubSpot. Other than that, it’s easier to use than HubSpot and is more intuitive. It also has a wider selection of templates.
Pros of HubSpot
HubSpot’s pros are that it’s easy to use, provides great value for the price, and is affordable. Also, it has a great interface that is user-friendly for marketers of all levels. Additionally, it’s easy to integrate with other apps and tools via an app marketplace or API integrations.
As far as cons are concerned, HubSpot doesn’t have any out-of-the-box lead scoring features, so you’ll need to use another tool in conjunction if that’s important to you.
HubSpot also doesn’t have any built-in way of creating email campaigns, but there are paid extensions available that will help with this. Lastly, HubSpot is known for being so good at inbound marketing that the platform may not be right for companies who are primarily interested in outbound marketing techniques or don’t have time to blog frequently.
ClickFunnels vs HubSpot: A Comparison of Features and Tools
Comparing the Features and tools is important in marketing because each tool is going to have a different way of working. ClickFunnels and HubSpot both offer similar tools but operate in very different ways.
HubSpot has been developed from the ground up as an all-inclusive marketing solution that includes email automation, search engine optimization, blogging platforms, and social media management. ClickFunnels is primarily focused on building landing pages.
Customer Support Features
Customer support features are extremely important in marketing. Marketing requires a lot of coordination and sometimes it can be challenging to get your message across to customers without problems arising due to the wrong information getting communicated, or some technical difficulty with an order form or checkout process.
Customer support features are what allow you as someone working in marketing for any type of product, service, or business to get your message across, and that is the most important part of marketing.
ClickFunnel’s customer support features are very good. They are available 24 hours a day, seven days a week to answer any questions that you might have regarding their software or its features.
HubSpot’s customer support is not nearly as good in my opinion. Their support team is only available during normal business hours which can be problematic for someone who works outside of the typical nine to five job.
In terms of Customer Support Features, ClickFunnels is definitely the better company to go with. They offer 24/24 and seven-day-a-week support for any questions or issues you might have about their software.
HubSpot simply does not provide as good of customer support features as ClickFunnels does, therefore I would recommend choosing them if you want more effective marketing automation tools.
Page Builder
Page Builder is similar to a drag-and-drop editor. This tool allows marketers the ability to quickly create new landing pages without having to know any code or technical skills. Additionally, Page Builder also allows you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an intuitive step-by-step process that is easy enough for any novice to follow.
ClickFunnel’s page builder is similar to a drag and drop editor that allows marketers the ability to quickly create new landing pages without having to know any code or technical skills. Additionally, ClickFunnel’s page builder also gives you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an intuitive step-by-step process that is easy enough for any novice to follow.
HubSpot’s page builder is a more technical, code-based solution that allows marketers the ability to create high-functioning marketing pages without having to know any code or programming skills. Additionally, HubSpot’s Page Builder also gives you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an intuitive step-by-step process that is easy enough for any novice to follow.
In terms of page builder, ClickFunnels and HubSpot are neck-and-neck. Both offer intuitive step by step processes that allow marketers to create amazing landing pages without having to know any code or design skills, and both also give you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an easy enough process for any novice to follow.
Sales & Marketing Features
Sales and Marketing features are definitely some of the most important features that you need to consider before making your final decision.
Sales and marketing automation software needs to have all the right tools, bells, whistles, integrations, etc., so it is crucial that you find a solution that has these two things.
ClickFunnels’s Sales & Marketing features are built to help you build your brand, grow your customer base and ultimately increase revenue. The features that ClickFunnels offers are designed with these three things in mind. Aside from that, they also offer real-time statistics, sales and leads management systems as well as email marketing tools to help you increase your brand awareness.
On the other hand, HubSpot offers a wide range of Sales & Marketing features such as landing pages, lead capture forms for social media or emails, etc., Lead nurturing which helps in managing leads from start to finish, email marketing, social media management tools, and many more.
In terms of sales & marketing features, ClickFunnels and HubSpot are on par with each other. They have similar features that can help you increase your revenue. Aside from that, they both offer integrations as well as mobile apps that can help you build your brand.
The choice between ClickFunnels and HubSpot really depends on what kind of marketing software you’re looking for. If it’s just basic sales & marketing features, then either one will do the job perfectly fine. However, if there is a specific feature that you want, then that might be the deciding factor.
Customization Features
Customization features are a feature that allows you to have better control over what your customers see. It is good for small businesses because it gives them the chance to test out different things and use data from their website visitors’ behavior in order to create a more personalized experience with each visitor they come across on their site, which can lead to higher conversion rates as well as more sales.
ClickFunnels’s customization features are more advanced, with the ability to create a completely customized funnel from scratch. It allows users to choose different types of fields for their form and even use conditional logic in order to show or hide certain elements depending on what they enter into those fields. Other customization features of ClickFunnels are the ability to use pre-built templates and build a new funnel from scratch. Clickfunnels also allows users to choose where they want their form, whether it is on the landing page or somewhere else entirely.
On the other hand, HubSpot’s customization features are much easier to grasp since it is mostly drag-and-drop. It doesn’t have a lot of the advanced features that ClickFunnels does, but it is still useful since you can change up your forms and landing pages very easily. Its template library also comes with ready-made templates for any type of business or sales funnel that you could think of.
In terms of customization features, ClickFunnels definitely has the upper hand. It allows for a more personalized experience, which can lead to higher conversion rates and sales overall. HubSpot’s customization features are much easier to use but still provide all of the necessary functions that you would need in order to create a beautiful website or landing page with its simple drag-and-drop structure.
CRM Features
Customer Relationship Management (CRM) has become a popular trend in the world of business. Marketing automation is often employed by companies to make time management easier and give them insight into their customer needs better. It can provide you with information about your target audience’s behaviors, interests, interactions on social media outlets like Facebook or Twitter, online buying habits, and more.
This information can be used to make your marketing campaigns much stronger. You’ll know what works well, how you are coming across online, who is interested in what, where the best places are for reaching out to your audience…and so much more! This insight will allow you to create a better relationship with customers that could lead to a stronger brand and more money in your pocket.
ClickFunnels’s CRM Features are very robust. You can add contacts, set up follow-up emails and automate when they are sent out, create custom fields for data collection (website tracking is a must in today’s world), and more! Aside from that, ClickFunnels will also allow you to create sales funnels and marketing automation, which is pretty much the whole point of what we’re discussing here.
HubSpot also has good CRM features. However, it only includes basic lead capture and contact management that you might find with any other service. It doesn’t have some of the advanced features that ClickFunnels provides, which could make it more difficult to actually use for marketing automation. Another CRM Features of HubSpot is that it can be linked to email service providers like Gmail or Outlook.
It’s up to you and your company, of course! If you need a more robust CRM system for gathering information about customers while also having access to sales funnels and marketing automation features too then ClickFunnels is the way to go. However, if you just need basic CRM features, HubSpot is a viable option.
E-Commerce Features
E-commerce features are the software tools that allow businesses to sell products or services online. This is an important part of marketing because it allows companies to maximize their exposure and increase revenue.
E-commerce features are popular among small business owners who use various platforms, including WordPress, BigCommerce, Shopify, etc., but they are also often employed by larger organizations with more resources.
ClickFunnels’s E-commerce features are necessary for marketing automation. However, Hubspot doesn’t include them in their basic plan and they are an additional expense that may not be cost-effective to some businesses.
This makes it difficult to compare Clickfunnels with HubSpot’s E-commerce features because there isn’t a direct correlation. However, Clickfunnels is more versatile when it comes to marketing automation because they have custom fields that are not available on Hubspot’s list of e-commerce features.
In terms of E-commerce features, Clickfunnels is more versatile than Hubspot. However, both platforms are necessary for marketing automation because they can help businesses maximize their exposure and increase revenue.
Analytics Features
Analytics features are essential for any marketing campaign. These features help marketers to see the results of their efforts and make changes accordingly, allowing them to be as efficient with time and resources as possible.
ClickFunnels’s analytics features include lead scoring, funnel reporting, and conversion rate optimization. Another analytics features of ClickFunnels are the ability to track upsell conversions and customer lifetime value.
This feature allows users of ClickFunnels to judge leads based on their actions, assigning different point values depending on what stage of the funnel they are in. For example, a user might receive 50 points if they have filled out a contact form, but 500 if they are ready to purchase. This feature allows marketers to better target leads for follow-up emails and other promotional efforts based on where the lead is in their buying cycle.
HubSpot provides detailed analytics on metrics like traffic sources, conversions rates by channel, opportunity scores for sales reps’ leads, and more. Other analytics features of HubSpot are campaign performance, lead details, and campaign analytics.
This feature within HubSpot tracks data like IP addresses, browser types, and pageviews on a user’s website to give more detailed information about their traffic sources. This allows marketing teams to see which pages of the site users visited before signing up or making a purchase, allowing them to better target future promotions.
In terms of Analytics features, ClickFunnels and HubSpot are both very strong options for marketers. Both platforms offer detailed analytics on the performance of marketing campaigns, with ClickFunnels’s lead scoring feature allowing users to target leads more effectively than before.
Customer support
Customer support is important in a marketing automation tool because companies must be able to communicate with their customers. If a customer has a question about how to use the marketing automation tool, they will need an answer from someone who understands it. If their issue is more complex or technical in nature, then that person must be able to escalate the call and find out what’s going on.
Clickfunnels offers customers live chat, email, and phone support. They have developed a strong presence on social media as well, which can help customers with questions about their service. HubSpot has been recognized for its customer care team in the past by Forrester Research and Gartner Group. In 2016 they were named #27 of 100 most innovative companies by Fast Company.
Customer care can make or break customers’ experiences with a company. If they have an easy time contacting someone who is able to help them, then their overall opinion of that company will improve. If not, they may decide it’s just not worth the hassle and switch solutions completely.
Overall, it’s clear that both companies are doing well for their customers. The key detail to consider is whether or not your business needs live chat, phone, and email support. If you do, then Clickfunnels may be the better option for you since they provide all three services at an affordable price point.
Usability/User interface
Usability/user interface is very important to consider when choosing a marketing automation tool. All of these tools are different, but the user experience should be the same across all platforms for ease of use and to prevent confusion among users. This means that any changes or updates made by one platform must also happen on another so as not to disrupt workflow; this is especially important if the companies are using different platforms for email marketing and landing pages.
Clickfunnels and Hubspot both have user-friendly interfaces and easy-to-navigate platforms. Clickfunnels is better for those who are new to using marketing automation tools, whereas Hubspot can be used by beginners but has a steeper learning curve (but offers more advanced features).
The user interface is very important to consider when choosing a marketing automation tool. All of these tools are different, but the user experience should be the same across all platforms for ease of use and to prevent confusion among users. This means that any changes or updates made by one platform must also happen on another so as not to disrupt workflow; this is especially important if the companies are using different platforms for email marketing and landing pages.
Email templates
Email templates are one of the most important parts of a marketing automation tool. It’s all about personalization and knowing your audience, so you can deliver content to them in an engaging way.
ClickFunnels has customizable email templates that allow users to quickly create new campaigns for their subscribers.
Email templates in ClickFunnels include:
– Customizable colors and fonts
– Ability to work with any kind of CSV file
– Drag and drop interface for easy customization Whether you’re creating an automated sequence or a one-off campaign, these are the tools you need to engage your readers.
HubSpot includes email templates that you can use with your marketing and sales automation. These templates are designed to help you send everything from lead nurturing emails, e-commerce updates, product announcements, and more.
Some features include:
– Ability to track the results of each campaign through Google Analytics
– Ability to schedule your emails so you don’t have to worry about sending them at a certain time
Product announcement templates are especially helpful for e-commerce companies that want to engage customers with their latest items. Sending out automated email campaigns can help increase sales and awareness of what’s available, which is vital when it comes to the world of online shopping.
Email templates are one of the most important parts of a marketing automation tool. It’s all about personalization and knowing your audience, so you can deliver content to them in an engaging way. Clickfunnels has customizable email templates that allow users to quickly create new campaigns for their subscribers. HubSpot includes email templates that you can use with your marketing and sales automation. These templates are designed to help you send everything from lead nurturing emails, e-commerce updates, product announcements, and more. Whether you’re creating an automated sequence or a one-off campaign, these are the tools you need to engage your readers.
A/B page testing
A/B page testing is great for determining which layouts get the most click-throughs and which copy is more effective on landing pages. It’s also helpful in evaluating email subject lines to see which one gets a higher open rate.
Clickfunnels automatically does A/B testing on landing pages, without requiring any additional work from you. You can also do your own version of A/B page testing with HubSpot’s tools for creating multiple versions of a landing page and evaluating which one is most successful at generating leads.
Clickfunnels allows you to monitor and evaluate your marketing automation efforts by providing real-time analytics about conversions, sales probabilities, average order value, email open rates, and much more. HubSpot does not offer this level of data reporting unless it’s bought as an add-on service for $100/mo or more.
HubSpot only has A/B testing for landing pages, not email or other kinds of marketing. Also, you have to run the A/B page testing manually, which means it can take a long time.
A/B page testing with Clickfunnels is highly automated and simple to use. In addition, it has a better price point than HubSpot’s A/B testing feature.
Frequently Asked Questions
How can you make Clickfunnels work for you?
Clickfunnels is a great tool for teams. Clickfunnels allows you to add members and switch between them quickly when necessary.
But how can you make it work for you?
To make Clickfunnels work for you, you need to know your options and how each one works. Also, you need to know how you can make Clickfunnels work for your team.
You should use ClickFunnels if you want an easy tool that is great for teams and individuals.
Which one will help you make more sales, faster?
In terms of sales, ClickFunnels is the clear winner.
The question that everyone asks when it comes to Clickfunnels vs Hubspot, though, is which will make you more sales? And this answer isn’t as simple as all of the data would suggest. The truth lies in what kind of marketer or entrepreneur you are. If you are in the business of e-commerce, then ClickFunnels is likely to be your best choice. It can help build sales funnels that will allow you to track conversions and even collect payments when people make purchases from the site(s) it creates for them.
On top of all this, there’s also a back end to ClickFunnels known as “Actionetics” that allows you to build a list of subscribers and email them the content they want. You can then use this same platform to create an autoresponder that will help nurture leads and make more sales, faster.
Hubspot is great if we consider it from a sales and marketing perspective. It has a lot of tools that can help you automate all sorts of processes, but it’s not as good at generating leads or closing deals. If you’re looking for an automation platform to support your existing business (e-commerce or otherwise), then Hubspot is definitely the way to go because it will give you access to a lot of information about your customers. Hubspot can help you automate all kinds of processes, such as lead scoring and email marketing campaigns. It also provides you with some great (and complex) analytics that will give you valuable insight into how to make more sales, faster.
What else is Clickfunnels used for?
Aside from marketing automation, you can use Clickfunnels as a complete sales funnel software.
You can also utilize Clickfunnels for website hosting and development, landing pages, email sequences, webinars/video marketing campaigns, and more! It’s very versatile as you will soon see.
Final Thoughts
Marketing automation is becoming an increasingly popular trend for companies who are looking to grow their businesses. Marketing automation enables companies to streamline lead generation, which can maximize the potential of your marketing efforts through increased conversions and sales revenue. With this being said, it is important that you do not settle on just any platform for implementing this automation—because they can vary in quality, cost, and required resources.
Hubspot is better suited for small businesses that are looking at team collaboration in addition to marketing automation, while Clickfunnels is more focused on digital marketers who operate solo or within a single department.
When choosing the best marketing automation solution for your company, you must decide whether or not it is worth investing in a platform that will take time to master—because the benefits of implementing the right one are well worth their initial set-up costs.
