The world is moving quickly towards a digital-first society, and that means more and more businesses are turning to their online presence for marketing.
The vast majority of these companies use some form of customer relationship management software (CRM) to help them keep track of everything from leads to opportunities to deals.
There are three CRMs in the market today: Freshworks, Zoho, Messenger bot.
This blog post will explore the differences between each one so you can find which best suits your needs!
First, let’s get to know each platform.
Zoho CRM
Zoho CRM is a perfect solution for small businesses to manage multiple aspects of their business.
Zoho CRM covers all the functionalities needed by your teams such as sales automation and marketing campaigns. You can easily create new leads or opportunities within Zoho CRM from any web browser or mobile device.
Freshworks
Freshworks is a cloud-based customer relationship management software. It helps businesses to manage their business better by giving them complete control over the entire process, from marketing and sales to billing. Freshworks is built with simplicity in mind so that it can be used easily even by small teams or individuals who are not much tech-savvy. The platform has both a free trial version and a freemium version.
Messenger Bot
Messenger Bot is a great way to engage your customers on Facebook.
Messenger Bot is also easy to use and can be customized in many different ways. The customer service industry has been using messenger bots for some time now, which means that it’s highly developed technology with thousands of hours invested into making sure that it works correctly. There are many different messenger bots that you can use for free to grow your business, including:
You want a chatbot that is easy to create and doesn’t require too much time spent on product research. You also don’t want something that takes forever to learn how to use, as you want it to be easy for your customers.
What is the best CRM Package?
Choosing a CRM platform is a big decision. If you are just starting out, it can be difficult to know where to begin and which features are most important.
There is no right answer for everyone but there is a solution that will work better than others depending on your business size and what type of sales process you follow.
Zoho CRM Plus vs Freshworks: A Features Comparison Overview
The three platforms are very different in their approach to CRM, and the best option for one business may not be the right fit for others. This comparison will break down some of the major features that each has to offer so you can decide which is best suited to your needs.
- Sales Force Automation
Sales automation is a powerful tool that lets businesses manage and track the entire sales process.
Zoho
Zoho’s sales automation tool is very flexible and has a wide range of features. It allows you to track all your deals, sales opportunities, leads, and more in one place.
Freshworks
This CRM doesn’t offer the same level of automation as Zoho but does allow you to create pipelines that help visualize progress through each stage of the sale process.
Messenger Bot
Messenger Bot helps you create a sales funnel to manage prospects and customers, but its automation features are limited. It can send automated reminders to leads who haven’t recently interacted with you or abandoned shopping carts on your website, for example.
Summary:
The three CRM options each offer varying levels of this feature, but Zoho is by far the most robust in its approach to automation.
Freshworks, on the other hand, is very simple and only offers a basic level of automation that doesn’t allow for much customization. Lastly, Messenger Bot has the least amount of automation and is better suited for companies that are more comfortable with a hands-on approach to their CRM.
Zoho, Freshworks, or Messenger Bot can work alone as standalone tools but also integrate well into a larger business strategy.
- Marketing Automation
Marketing automation is another powerful tool, and it’s very beneficial in a CRM. This feature makes marketing campaigns easy to create, manage, and track so you can get the most out of your efforts.
Zoho
Zoho offers three plans so you can choose the one that’s right for your business. The cheapest plan allows you to manage contacts, leads, and deals while also having access to basic marketing automation features like email campaigns and lead scoring.
Freshworks
This CRM doesn’t offer many of its own marketing tools but does allow integration with third-party apps like MailChimp, Salesforce Marketing Cloud, and Marketo.
Messenger Bot
Messenger Bot’s marketing automation includes sending bulk messages, creating drip feed campaigns, and email marketing.
Summary:
As you can see, each CRM has a slightly different approach to marketing automation and how it’s integrated with the platform. Zoho is by far the most robust in this area but Freshworks does offer some integration capabilities which may make it more appealing for certain businesses depending on their needs. Freshworks’ automation is very similar to sales automation, but it’s not quite as robust and the design isn’t nearly as intuitive. Finally, Messenger Bot offers the least amount of marketing automation features but does allow you to easily add Messenger campaigns to your website.
- Customer Service and Support
Customer service and support are two of the most important aspects of a CRM. They are also very difficult to manage without some kind of software platform that tracks and records interactions with customers.
Zoho
Zoho’s customer service and support tracking are much more robust than that of Freshworks. They offer a full set of tools and features, including chat boxes where customers can communicate with your team instantaneously.
Freshworks
Freshworks offers a basic customer support platform that allows you to track and manage your interactions with customers. The chat feature is very simple, but it’s effective for handling most types of customer service issues that arise on the fly.
Messenger Bot
Messenger Bot is designed to manage customer service and support without any additional tools. It’s an intuitive interface that makes it easy for customers to communicate with your business instantaneously, and the chat-like design helps you see what they’re saying in real-time so you can respond as quickly as possible.
With Messenger Bot, there is no need for complicated automation features or any extra tools and software.
Summary:
Zoho, Freshworks, Messenger Bot have all been designed to help you manage your business from one central platform, but they’re very different in their approach. Zoho offers powerful automation features that make it easy to grow sales while also providing great customer service and support.
Freshworks offers a more limited approach, and it is simple with little customization options available to help you grow your business.
Messenger Bot doesn’t offer any advanced features at all but instead focuses on simplifying the communication process for customers so they can communicate instantly while also providing great customer service tools that are easy to use.
- Analytics and Reporting
Analytics and reporting are as important for businesses to grow their customer base and revenue. Analytics is used to track how well your marketing strategy is working, which in turn will influence future decisions.
Freshworks
Freshworks offers comprehensive analytics reports on contact history, social media usage, activity logs, company profile updates, etc.
Zoho
Zoho CRM has a set of pre-built reports for sales, marketing, support, and services. (Describe the analytics and reporting features of Zoho CRM.) Moreover, it offers customized reports to meet specific requirements.
Messenger Bot
Messenger Bot offers simple reports like the number of conversations handled by the bot per day/monthly to help you improve your strategy accordingly. You can easily track your subscribers, comments, and other campaigns on your analytics dashboard.
It allows users to set up automated emails as well, which helps with engagement. There’s also a built-in activity log for contacts so you can monitor their interactions. The messaging solution provides detailed reports on customer engagement, user activity logs, etc.
Summary
All three CRMs allow you to create custom reports for better insights into your business growth. Some tools offer pre-built reports, while others offer both types of reporting. Messenger Bot has simple reports that are geared towards specific needs and help you improve your strategy accordingly. Freshworks focuses on a holistic approach with detailed analytics to meet all business requirements. Zoho CRM offers full-stack analysis through its set of pre-built or customizable reports based on specific requirements.
How you use the data provided by analytics and reporting will greatly influence your business growth, so it is important to choose the right CRM for your needs.
- Extended CRM
Extended CRM is a feature that allows you to connect your CRM with other applications. This makes it easier for brands and sales representatives to access the information they need when they need it.
Freshworks
Freshworks extended CRM allows you to connect your account with applications such as Google Sheets, Dropbox, and Zendesk.
Zoho
Zoho extended CRM provides the option of connecting their platform with around 40 other tools via APIs or add-ons. These include services like Gmail, Twitter, Slack, and social media platforms.
Messenger Bot
Messenger Bot integrates with Zapier, JSON API, Google Sheets, and Woocommerce.
Zapier is a third-party program that allows you to connect your CRM with many apps. This means you can quickly create new campaigns based on actions that happen in other applications such as Gmail or Excel spreadsheets.
JSON API allows you to integrate your CRM with other tools without coding. This makes it easier for marketers and sales reps in larger organizations to access the information they need when they need it.
Google Sheets is a spreadsheet application that helps organize data from different sources in one place. It can also connect with many third-party applications such as Messenger Bot.
Woocommerce is a platform that allows you to build an online store with all the features of an e-commerce site.
Summary
Freshworks has extended integrations like Twitter, Google Calendar, Evernote, and Trello in its Freshsales Cloud offering; whereas Zoho offers integrated services through its Zoho One offering. Messenger bot, on the other hand, has limited integrations.
- Product Technology
Product technology is essential to consider because it will determine the ease of use.
Messenger Bot
With Messenger Bot, for example, you can manage your business processes with a few clicks or taps on Facebook from any location—no additional software required.
Zoho
Zoho CRM supports English language features in Zoho Mail and Calendar applications that are closely integrated into its interface to deliver a unique, native experience.
Freshworks
Freshworks is committed to providing organizations with modern technology that impacts the bottom line by enabling customer engagement at scale through deeper relationships and better insights – all within Freshsales CRM. That means integrating with leading cloud applications including Google Drive, Dropbox, DocuSign, Microsoft Office 365 as well as custom in-house applications.
Freshworks is committed to providing organizations with modern technology that impacts the bottom line by enabling customer engagement at scale through deeper relationships and better insights – all within Freshsales CRM. That means integrating with leading cloud applications including Google Drive, Dropbox, DocuSign, Microsoft Office 365 as well as custom in-house applications.
Summary:
The product technology of each CRM platform is essential to consider when deciding which one best suits your needs. With Freshworks, businesses can redesign and develop their websites using the Drag-and-drop feature. Zoho is a similar platform but more suitable for mid to large-size enterprises because of its built-in reporting tools that are essential when looking at data from multiple angles. Messenger Bot will be useful if you want your customers to have an easier way to scheduling appointments or receive automated notifications.
- Languages Supported
Supporting multiple languages is very important when you are looking to achieve a wide reach with your product. For example, if your CRM only supports English and you have users who speak Spanish or French, they will not be able to use the app without translating it into their native language. This means that you will also need to provide support for these languages as well to properly service your customers.
Freshworks, Zoho, and Messenger Bot all support multiple languages: Freshwork’s is available in 11 different languages including English (UK), French, Spanish, Italian, German, etc.; while Zoho supports 20+ languages like Japanese, Russian, etc. Messenger Bot only supports the most popular ones like English (US) and Spanish.
The best CRM to grow your business is Freshworks because it supports the most number of languages compared to Zoho and Messenger Bot. The app’s localization feature allows you to quickly translate text into any language that your customers are comfortable with using, making it easier for them to use your product.
- Lead Management
Lead management allows you to track your sales activity and pipeline. You will be able to see which potential leads are in the buying cycle, who has been qualified as a lead or who is ready for an opportunity etc. This helps increase productivity by following up with customers effectively.
Lead management also allows users to segment their prospects according to where they’re at within the buying cycle. This allows sales reps to prioritize follow-ups according to each prospect’s stage of the buying process and adjust their communication strategy accordingly (using different channels for example).
Lead management also helps with account targeting, which is a key part of a CRM platform. If you struggle to attract new customers or keeping existing ones, it might be time to look into CRM options that provide account targeting features.
In the long run, lead management can help you increase your revenue and save a lot of time by knowing which contacts to prioritize. It allows salespeople to build more effective relationships with customers by using different strategies for each type of customer.
Zoho
Zoho’s lead management features allow sales managers to monitor their team’s activities. They can see who is following up with a lead, what the status of each deal is and whether it was won or lost etc.
It also allows users to manage multiple accounts from one place by grouping them (for example customers in different locations). This makes account management easier and more efficient.
Zoho offers lead scoring as well, which is a great way to evaluate potential prospects and prioritize the most qualified ones. Each time an action takes place within the platform (for example when contact is assigned to someone or when they perform an activity), it adds points that are added up at the end of every week/day, etc., depending on the user’s preference. This allows you to identify which leads are most likely to become customers and prioritize them accordingly (this is especially useful in BtoB businesses).
Freshworks
Lead management features include lead scoring, automatically categorized email templates, follow-up reminders, etc. It also has a feature called Lead-scoring rules that allow sales managers to configure rules and automatically assign points to leads based on their interactions with the company.
Freshworks also allows users to track customer activity, measure a prospect’s engagement, etc., which is very important for planning future strategies and aligning sales activities. It helps you understand your customers’ buying journey better so that you can make educated decisions when selling products/services.
Messenger Bot
Messenger Bot’s lead management features include lead scoring, automated follow-ups, etc. It also features the Lead Scoring rules feature that allows users to configure rules and automatically assign points to leads based on their interactions with the company.
Just like Freshworks, Messenger Bot’s follow-up reminders help salespeople stay in touch with potential customers by sending them scheduled messages at specific times. This is a great way to keep customers engaged and prevent them from forgetting about your brand.
However, Messenger Bot’s lead management features are quite basic when compared with Freshworks or Zoho CRMs.
Summary:
In the long run, lead management can help you increase your revenue and save a lot of time by knowing which contacts to prioritize. It allows salespeople to build more effective relationships with customers by using different strategies for each type of customer.
To summarize, Zoho is best for account targeting, Messenger Bot’s lead management features are quite basic when compared with Freshworks or Zoho CRMs.
Freshworks also allows users to track customer activity, measure a prospect’s engagement, etc., which is very important for planning future strategies and aligning sales activities. It helps you understand your customers’ buying journey better so that you can make educated decisions when selling products/services.
Pricing
Pricing is important when considering a CRM platform. In addition to the monthly fee, there are also additional charges for agents and custom reports or integrations that must be considered.
Zoho Pricing Plans
Zoho has five pricing plans for different types and sizes of businesses. Below are the pricing plans:
Free: 2 subscriptions, 1 user
Basic: $49/organization/month billed annually (500 customers, 3 users, 3 automated workflows/modules)
Standard: $99/organization/month billed annually (2,000 customers, 5 users, 10 automated workflows/modules)
Professional: $249/organization/month billed annually (5,000 customers, 10 users, 10 automated workflows/modules)
Enterprise: Custom pricing (Pricing plans tailored to your business needs perfect for when you have more than 5,000 customers)
Freshworks
Freshworks has four pricing plans for every business need. Here are Freshworks pricing plans:
Free: $0
Growth: $15/user/month billed annually, $18/user/month billed manually
Pro: $39/user/month billed annually, $47/user/month billed monthly
Enterprise: $69/user/month billed annually, $83/user/month billed monthly
Messenger Bot
Messenger Bot charges $4.99 for the first 30 days and $9.99 for the succeeding months. Of all three platforms, Messenger Bot is the most affordable.
Conclusion of the Comparison between Zoho CRM Plus and Freshworks
Each platform has its own strengths and weaknesses. But in the end, they are all good solutions for growing your business, so it depends on what you want and how much money do you have to invest. Zoho CRM is a complete solution that can be used both as a customer support tool and managing sales processes from lead generation to closing deals – but has fewer integrations than Freshworks. On the other hand, Freshworks is a complete platform that will help you to manage your sales and support process in one place with lots of integration options – but it lacks some important CRM features offered by Zoho CRM. And Messenger Bot can be used for lead generation, client care, or managing deals – depending on the type of account and custom settings.
All three platforms have a free plan that will be enough for most small businesses to get started, so I would recommend everyone to try them out before making any decision – sometimes it is better to pay $20/mo instead of spending hundreds or thousands on licenses you might not even need. And if something is not working for you, don’t forget to switch to another CRM platform because each of them can be used in different ways and has its own unique features.
Some examples of differences between Zoho CRM Plus and Freshworks
Zoho CRM Plus and Freshworks are both great options for small to medium-sized businesses. While they are similar in many ways, there are some areas where Zoho CRM Plus and Freshworks have different features that may be better suited for your business.
Zoho CRM Plus has a mobile app available, while Freshworks does not.
Zoho CRM also includes an SMS/Texting function for communicating with customers, while Freshworks does not.
Freshworks has a Chrome extension for easy access within your web browser, while Zoho CRM Plus does not.
Some other notable features are as follows:
Zoho offers free calling with their app and online meetings, while Freshworks requires an additional fee.
Zoho has a better email tracking function and offers more in-depth analytics reports for free than does Freshworks. However, Zoho CRM Plus is slightly harder to navigate and may take some getting used to on the part of users when compared with the user interface offered by Freshworks.
To summarize, Zoho CRM Plus and Freshworks both have a lot to offer. While Zoho CRM Plus offers more features than Freshworks does, it may be harder for some users to get used to the interface compared with that of Freshworks. For this reason, many people feel that either is a good option when looking at companies like Messenger Bot and others to grow their business.
Final Thoughts
CRM is one of the most important tools in a marketer’s toolkit.
But it can be overwhelming when you’re starting out and trying to choose which platform will work best for your business.
To make things more complicated, there are so many features to consider that it can be difficult to determine how well a solution will fit into your overall marketing strategy.
The good news is, we’ve got your back.
We took some time to compare Freshworks vs Zoho vs Messenger Bot so that you can make an informed decision and choose the right CRM for growing your business!
Among the three platforms, which is the best CRM to grow your business?
All three platforms are great choices if you’re looking for a customer relationship management platform, each with its own set of strengths and weaknesses. Ultimately, it all comes down to what your marketing needs are.
